High-Strength Build: The 2024 Ford F-150 STX showcases a robust high-strength steel frame and military-grade aluminum alloy body, ensuring top-tier payload capacity and towing prowess in its class.
Proven Durability: Extensive testing, spanning 3.75 million customer-equivalent miles, across diverse conditions, attests to the unwavering Built Ford Tough durability of this platform.
Intelligent Features: The F-150 is not just tough; it's smart, offering features like exporting electric power, aiding in trailer hitching, enabling hands-free highway driving, and optimizing tailgate accessibility.
5G Connectivity: With its class-exclusive 5G LTE modem, the F-150 ensures swift mapping, Wi-Fi connectivity, and seamless Ford Power-Up software updates, enhancing the digital experience.
Hybrid Leadership: The F-150 stands as the best-selling full-hybrid pickup in the first half of 2023, with Ford's plan to double hybrid truck production for 2024, offering cost parity with traditional engines.
Pro Power Onboard: This class-exclusive feature proves its worth in various scenarios, from powering household appliances during outages to keeping tools charged at job sites.
Advanced Driver Assistance: The 2024 F-150 offers 10 standard driver-assist features, enhancing safety and convenience, with options like Ford BlueCruise and a 360-degree camera.
Streamlined Towing: The truck introduces Pro Trailer Hitch Assist™ and Pro Trailer Backup Assist™, making trailer handling more convenient, along with Onboard Scales with Smart Hitch for accurate payload estimation.
Digital Excellence: SYNC 4 with a 12-inch LCD touchscreen, a 12-inch cluster screen, and available Head-Up Display elevate the digital experience, ensuring access to vital information.
Tailgate Innovation: The new Pro Access Tailgate and bed storage box offer improved accessibility, making the F-150 more versatile and practical for various needs.
The cornerstone of the Ford F-150 is its robust fully boxed high-strength steel frame, paired with a military-grade aluminum alloy body. This combination delivers unparalleled payload capacity and towing capability in its class. Since its debut in 2021, this platform has endured extensive durability testing, covering over 3.75 million customer equivalent miles. These trials encompass rigorous lab assessments, grueling proving ground evaluations, and real-world challenges across North America, including extreme temperatures, off-road terrains, and long-haul journeys, all while carrying maximum payloads and towing loads.
But toughness isn't the F-150's only virtue; it's also remarkably intelligent. This truck offers features like exporting electric power to keep job site tools operational, assisting both novice and experienced trailer handlers in hitching their trailers, enabling hands-free highway driving with Ford BlueCruise for stress-free commutes, and boasting an optimized tailgate for easy access.
The digital landscape of the F-150 is powered by a class-exclusive 5G LTE modem, ensuring swift mapping, Wi-Fi connectivity, and seamless Ford Power-Up software updates when automatic updates are enabled. SYNC 4, the digital centerpiece of this truck, allows users to provide voice feedback on functionality or suggest improvements, enhancing the overall experience.
This improved connectivity facilitates seamless data transfer to FordPass® and Ford Pro™ Telematics, a cloud-based platform that empowers fleet managers with valuable insights, enhancing productivity and fleet uptime.
Ford's commitment to hybrid technology shines through in the F-150 lineup. The F-150® hybrid stands as the best-selling full-hybrid pickup truck in the first half of 2023, with a 28.1 percent increase in hybrid truck sales. Ford plans to double the production of hybrid trucks for the 2024 model year, making the F-150 PowerBoost one of America's top-selling hybrids by the end of 2024. Moreover, the starting price of the PowerBoost® Hybrid will now match that of the 3.5-liter EcoBoost® engine, eliminating the premium typically associated with hybrid powertrains.
Pro Power Onboard, an industry-first and class-exclusive feature, has garnered immense popularity among Ford customers. This feature has proved invaluable during Texas winter storms, power outages, construction sites, sporting events, and even saving weddings and concerts. An enhanced digital interface makes it easier to monitor available power, accessible through SYNC® 4 or the FordPass® app. With power levels ranging from 2.0kW to 7.2kW, it caters to various needs, from tailgating to powering a mobile welding shop.
The 2024 F-150 embodies purposeful tech, featuring 10 standard driver-assist features that enhance safety and convenience. These include Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System, and Blind Spot Information System with Cross-Traffic Alert. Additional driver-assist technologies, such as Ford BlueCruise and a 360-degree camera, offer further peace of mind.
The 2024 model introduces Pro Trailer Hitch Assist™ and Pro Trailer Backup Assist™ to streamline towing operations, making hitching and backing up a trailer more convenient than ever. Onboard Scales with Smart Hitch help estimate payload weight in real-time, adding to the truck's versatility.
Ford BlueCruise, which enables hands-free highway driving, now offers Lane Change Assist and In-Lane Repositioning for an even smoother driving experience.
The digital experience inside the 2024 F-150 is elevated with SYNC 4 featuring a 12-inch LCD capacitive touchscreen, standard across all models. The 12-inch cluster screen provides truck-specific graphics, off-roading data, and turn-by-turn navigation. A new addition is the available Head-Up Display, enhancing convenience and safety.
Ford Stolen Vehicle Services, a North American first, ensures peace of mind by helping locate and recover stolen vehicles. It uses location data directly from the vehicle, providing added security to owners.
Ford's history of tailgate innovation continues with the introduction of Pro Access Tailgate. This tailgate features a 100-degree fully opened integrated swing gate, reducing the distance to the tailgate handle, facilitating towing operations, and enhancing accessibility to the truck bed. The Pro Access Tailgate complements a range of bed accessories, making it a versatile 'trunk' for the vehicle.
To make bed access even more convenient, Ford offers a bed storage box behind the rear wheel wells, providing secure storage for tools and accessories. This addition is standard across the F-150 lineup, with additional storage boxes available for certain configurations.
The 2024 F-150 boasts a new design, with the grille and front-end receiving a modern makeover while retaining the iconic Ford F-Series identity. LED lighting adds sophistication and functionality, improving visibility while reducing maintenance costs. Appearance packages, like the Black Appearance Package, offer customization options for every customer.
New wheel choices, from blacked-out to chrome, cater to individual tastes. The Platinum Plus series, a new addition for 2024, provides a heightened level of luxury with exclusive interior themes. The King Ranch® interior combines toughness with refinement, featuring a bi-metallic color scheme and unique textures.
Ford's commitment to quality is evident in every detail, from seat fabrics designed for durability to scratch-resistant front-end materials. The F-150 continues to set the standard for innovation, performance, and style in the pickup truck market.