Advanced Construction: The 2024 Ford F-150 Lariat stands out with its fully boxed high-strength steel frame and military-grade aluminum alloy body, delivering robustness and durability for heavy-duty tasks.
Endurance Testing: This truck has been subjected to over 3.75 million miles of Built Ford Tough durability testing, ensuring its reliability in diverse real-world conditions.
Smart Features: The F-150 offers innovative features like power export, trailer assistance, hands-free driving with Ford BlueCruise, and an optimized tailgate, enhancing convenience and productivity.
5G Connectivity: With a class-exclusive 5G LTE modem, the F-150 enables faster mapping, Wi-Fi, and Ford Power-Up software updates, enhancing connectivity and user experience.
Hybrid Leadership: As the best-selling full-hybrid pickup truck in the first half of 2023, the F-150 showcases Ford's commitment to hybrid technology.
Cost Parity: The PowerBoost Hybrid now starts at the same price as the 3.5-liter EcoBoost® engine, providing customers with a cost-effective hybrid option.
Pro Power Onboard: This industry-first feature provides versatile power options, from tailgating to powering essential devices during emergencies.
Enhanced Safety: The 2024 F-150 incorporates 10 standard driver-assist features, including Pre-Collision Assist, Lane Keeping System, and Blind Spot Information System, enhancing safety on the road.
Tailgate Innovation: The Pro Access Tailgate offers unmatched accessibility with a 100-degree swing gate, making loading and unloading easier and more efficient.
Premium Design: Ford's reimagined grille design, a range of appearance packages, and luxurious interior themes, such as the Smoked Truffle Interior Theme, elevate the F-150's aesthetics.
The 2024 Ford F-150 Lariat is built upon a solid foundation, featuring a fully boxed high-strength steel frame coupled with a military-grade aluminum alloy body. This combination not only ensures exceptional strength but also provides the best-in-class payload capacity and maximum towing capability, making it a versatile choice for discerning customers.
Since its debut in 2021, the platform that underpins this remarkable truck has undergone rigorous testing, amassing over 3.75 million customer equivalent miles in durability assessments. These tests have taken place in various environments, from the controlled settings of labs and proving grounds to the unforgiving real-world conditions of North America. The F-150 has been pushed to its limits, enduring extreme temperatures, rough gravel roads, off-road terrain, and long-haul journeys with full payload and maximum towing loads.
However, the F-150's toughness isn't limited to its physical attributes. This truck is highly intelligent, offering a range of features designed to enhance productivity and convenience. It can export electric power to power job site tools, assist both novice and experienced trailer towers in hitching their trailers, provide hands-free highway driving through Ford BlueCruise, and even offers an optimized tailgate for easier access.
Many of these advanced features are made possible by the inclusion of a class-exclusive 5G LTE modem, enabling faster mapping, Wi-Fi connectivity, and Ford Power-Up software updates. Customers can also use the SYNC 4 digital system to provide voice feedback on functionality or improvements, fostering a sense of collaboration between Ford and its users.
This improved connectivity also allows for seamless data transfer to FordPass® and Ford Pro™ Telematics, a cloud-based platform that leverages vehicle data to provide fleet managers with valuable insights, ultimately enhancing productivity and fleet uptime.
In the realm of hybrid trucks, Ford is setting new standards. The Ford F-150 has emerged as the best-selling full-hybrid pickup truck in the first half of 2023, with a 28.1 percent increase in hybrid truck sales during this period. Ford's commitment to hybrid technology is evident as it plans to double the production of hybrid trucks for the 2024 model year, making the F-150 PowerBoost one of the top-selling hybrids in America by the end of 2024.
What's even more appealing is that the starting MSRP for the PowerBoost Hybrid, available from the XLT to the Platinum Plus, now matches the starting price of the 3.5-liter EcoBoost® engine. This means customers no longer need to pay a premium for the benefits of a hybrid powertrain, including a remarkable 430 horsepower and 570 lb.-ft. of torque, along with standard 2.4kW of Pro Power Onboard (with an option to upgrade to 7.2kW). All of this while maintaining the same Built Ford Tough durability, capability, and reliability that customers expect from F-150 trucks.
"We're making hybrid technology accessible to all our customers, offering it at the same price as the 3.5-liter EcoBoost. This is in line with Ford's commitment to democratize technology for all truck enthusiasts, much like we did with EcoBoost engines and high-strength aluminum alloy bodies." - Andrew Frick, Vice President, Sales and Trucks, Ford Blue.
The industry-first and class-exclusive Pro Power Onboard feature has garnered significant praise from Ford customers. This feature has proven invaluable during Texas winter storms, powering personal devices through available plugs in the truck bed and cabin. It has even saved events, such as weddings and concerts, by providing power to speakers during unexpected power outages.
Moreover, Pro Power Onboard is a boon at construction sites, ensuring tools are always charged and ready, and it enhances tailgating experiences at sporting events. An updated digital interface will make it even easier for customers to monitor available power, whether through the SYNC 4 screen or the FordPass® app.
Pro Power Onboard offers multiple power levels, ranging from 2.0kW for gas trucks, ideal for tailgating with various electronic devices, to the standard 2.4kW for PowerBoost hybrid-equipped trucks, providing up to 85 hours of runtime with a full tank of gasoline. For those with higher power demands, the 7.2kW option on PowerBoost hybrid-equipped trucks can comfortably supply power to a range of applications for extended periods.
The 2024 Ford F-150 pickup has always been synonymous with getting the job done efficiently. The latest model takes this to new heights, boasting the most extensive connectivity and smartest features ever seen in an F-150.
It comes equipped with 10 standard driver-assist features, including advanced systems like Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System, and Blind Spot Information System with Cross-Traffic Alert. Additionally, customers have access to a wide range of available driver-assist technologies, such as Ford BlueCruise and a 360-degree camera system.
One notable feature is the Available Exit Warning, designed to enhance safety by alerting occupants to approaching traffic when exiting the vehicle, whether it's other vehicles, pedestrians, or cyclists. The 2024 model further boosts productivity with advanced driver-assist features like Pro Trailer Backup Assist™ and Pro Trailer Hitch Assist™.
Pro Trailer Hitch Assist simplifies the process of hitching a trailer. It uses the rear camera and corner radars to align the hitch with the trailer coupler while managing the truck's speed, steering, and braking, making it a one-touch operation.
Pro Trailer Backup Assist is equally impressive. It tracks the trailer's position while the driver backs up and guides the trailer, eliminating the guesswork. By rotating the knob in the desired direction, the system controls the steering wheel accordingly.
The F-150 also introduces Onboard Scales with Smart Hitch, a class-exclusive feature that measures tongue weight and provides real-time estimates of payload weight. This information can be conveniently viewed through the Ford SYNC 4 touchscreen or the LED visual display in the taillamps, aiding in safe and efficient towing.
Ford BlueCruise, a standout feature in the 2024 F-150, revolutionizes highway driving. Now, F-150 customers can enjoy hands-free highway driving at any point during their ownership journey, whether at vehicle purchase or after experiencing it during a 90-day complimentary trial. It's a versatile system that customers can choose to activate annually or monthly, catering to their specific needs.
The 2024 F-150 comes with SYNC 4 as a standard feature, featuring a 12-inch LCD capacitive touchscreen. This complements the 12-inch cluster screen behind the steering wheel, delivering essential information to the driver with ease. The cluster screen offers truck-specific graphics and animations, responding to selectable drive modes and displaying off-roading data and turn-by-turn navigation. Notably, F-150 Raptor and select F-150 series vehicles can display two views simultaneously in Tow/Haul, Off-Road, and Rock Crawl Drive Modes.
For the first time, the 2024 F-150 offers an available Head-Up Display, providing critical information directly in the driver's line of sight. This feature, along with the cluster, offers custom views for Ford BlueCruise, Tow/Haul, and Off-Road Drive Modes.
The 2024 F-150 also introduces Ford Stolen Vehicle Services, a connected service available in North America. This service can help locate and aid in the recovery of stolen vehicles, providing peace of mind and security to owners. Ford SVS offers vehicle security alerts, allowing owners to take action through the FordPass® app if any unauthorized access or suspicious activity is detected.
Innovation has been a cornerstone of Ford's tailgate design for decades. The 2024 F-150 continues this legacy with the introduction of the Pro Access Tailgate, a feature that enhances accessibility to the truck bed. This tailgate offers a 100-degree fully opened integrated swing gate, reducing the need to stretch into the bed for item retrieval. It provides an additional 19 inches of reach compared to a conventional tailgate in the 'down' position, making it convenient for various tasks.
The Pro Access Tailgate ensures quick access to bed lighting, storage boxes, cargo, Pro Power Onboard, and more. This feature proves invaluable on worksites and in everyday life, significantly increasing productivity.
The Pro Access Tailgate offers three opening positions, including 37 degrees, 70 degrees, and an impressive 100 degrees, which maximizes door opening for easier loading and unloading. An available rear bumper step complements the Pro Access Tailgate, providing secure footing when entering the bed.
Opening the tailgate is a breeze, whether using one hand or the key fob's electronic release. It ensures effortless access, even when handling a load of items.
Furthermore, Ford engineers have designed the Pro Access Tailgate to work seamlessly with various bed accessories, such as bed dividers and tonneau covers, creating a fully functional 'trunk' for the truck.