2024 Ford F-150 Platinum

• Cutting-Edge Construction: The 2024 Ford F-150 Platinum features a robust high-strength steel frame and a military-grade aluminum alloy body, ensuring unparalleled durability and strength.

• Extensive Durability Testing: This truck has undergone rigorous Built Ford Tough testing, enduring over 3.75 million customer-equivalent miles in diverse real-world conditions.

• Intelligent Features: Beyond its physical prowess, the F-150 Platinum boasts smart capabilities, such as exporting electric power, aiding in trailer hitching, and offering hands-free highway driving with Ford BlueCruise.

• Enhanced Connectivity: The inclusion of a class-exclusive 5G LTE modem facilitates faster mapping, Wi-Fi connectivity, and software updates, enhancing overall connectivity.

• Hybrid Leadership: The F-150 Platinum leads the hybrid truck market, with plans to double hybrid truck production and competitive pricing that matches traditional engine models.

• Pro Power Onboard: The industry-first Pro Power Onboard feature serves as a versatile power source, benefiting both work and leisure activities, from construction sites to tailgates.

• Advanced Driver-Assist: The 2024 model boasts 10 standard driver-assist features, including Pre-Collision Assist, Lane Keeping System, and a 360-degree camera, enhancing safety on the road.

• Effortless Towing: Innovative features like Pro Trailer Backup Assist and Pro Trailer Hitch Assist simplify the hitching and towing process, making it more accessible to all users.

• Digital Advancements: SYNC 4 with a 12-inch LCD touchscreen and the introduction of Head-Up Display enhance the digital experience, providing crucial information to the driver.

• Tailgate Innovation: The Pro Access Tailgate revolutionizes bed access with a 100-degree fully opened integrated swing gate, improving convenience and productivity.

In the world of trucks, the 2024 Ford F-150 Platinum stands as a pinnacle of excellence. It is built on a foundation of a fully boxed high-strength steel frame, combined with a military-grade aluminum alloy body. This not only ensures unmatched payload capacity but also empowers it with exceptional towing capabilities. The resilience of this truck has been tested extensively, enduring more than 3.75 million customer equivalent miles of Built Ford Tough durability trials, spanning labs, proving grounds, and some of the most challenging real-world environments in North America.

But toughness isn't the sole attribute of this remarkable vehicle. The 2024 Ford F-150 Platinum is endowed with intelligence. It offers features that go beyond the ordinary. It can generate electric power, making it a valuable asset at job sites. Whether you're a novice or an experienced tower, it simplifies the process of hitching trailers. Commuting after a long day of work is made easier with hands-free highway driving through Ford BlueCruise. Moreover, it boasts an optimized tailgate for effortless access.

These productivity-enhancing digital features are made possible by the inclusion of a class-exclusive 5G LTE modem. This modem facilitates faster mapping, Wi-Fi connectivity, and Ford Power-Up software updates. Customers can even provide feedback through SYNC 4, contributing to the continuous improvement of their F-150 experience.

Enhancing Hybrid Leadership

The 2024 Ford F-150 Platinum is at the forefront of hybrid truck technology. In the first half of 2023, it reigns as the best-selling full-hybrid pickup truck. Hybrid truck sales from Ford have surged by 28.1 percent during this period. The plan for the 2024 model year is ambitious - Ford aims to double the production of hybrid trucks, making advanced technology accessible to more customers. By the end of 2024, the F-150 PowerBoost is expected to be one of the top-selling hybrids in the United States.

What's even more remarkable is that the starting MSRP for the PowerBoost Hybrid, available from XLT through Platinum Plus, now matches the 3.5-liter EcoBoost engine. This cost parity means customers can enjoy the benefits of a hybrid powertrain, including impressive horsepower and torque figures, without breaking the bank. The PowerBoost Hybrid retains the legendary Built Ford Tough durability, capability, and reliability, making it a win-win for F-150 enthusiasts.

Pro Power Onboard

One of the standout features of the 2024 Ford F-150 Platinum is the industry-first and class-exclusive Pro Power Onboard. This feature has earned rave reviews from Ford customers, proving its worth during Texas winter storms, at construction sites, and even at events like weddings and concerts. It can charge devices, power household appliances, and keep tools ready for action.

The 2024 model introduces an updated digital interface for Pro Power Onboard, making it easier for customers to monitor available power. Whether through the SYNC 4 screen or the FordPass app, you can keep track of power levels effortlessly.

Purposeful Tech

The 2024 Ford F-150 Platinum is more than just a pickup truck; it's a technological marvel. It comes equipped with 10 standard driver-assist features, including advanced safety systems like Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System, and Blind Spot Information System with Cross-Traffic Alert. For those seeking additional driver-assist technology, options like Ford BlueCruise and a 360-degree camera are available.

The 2024 model also introduces the Exit Warning feature, designed to enhance safety when exiting the vehicle. It alerts occupants to approaching traffic from behind, whether it's vehicles, pedestrians, or cyclists. Additionally, advanced driver-assist features like Pro Trailer Backup Assist and Pro Trailer Hitch Assist make towing easier and more efficient.

Pro Trailer Hitch Assist simplifies the hitching process, aligning the hitch with the trailer coupler using cameras and controlling the truck's movements. Pro Trailer Backup Assist allows for precise trailer tracking, controlled by a simple knob.

Onboard Scales with Smart Hitch is another class-exclusive feature that measures tongue weight and provides real-time estimates of payload weight. This information can be conveniently accessed through the Ford SYNC 4 touchscreen.

Ford BlueCruise, a game-changer in hands-free highway driving, is now accessible at any point during your ownership journey. The 2024 F-150 comes equipped with Ford BlueCruise 1.2, introducing features like Lane Change Assist and In-Lane Repositioning for a more seamless driving experience.

Enhanced Digital Experiences

The 2024 F-150 Platinum offers an unparalleled digital experience. SYNC 4 with a 12-inch LCD capacitive touchscreen is now standard across the lineup. It complements a 12-inch cluster screen behind the steering wheel, providing essential information to the driver.

A new addition for 2024 is the Head-Up Display, offered on the F-150 for the first time. This feature delivers critical information directly in the driver's line of sight, ensuring a safer and more convenient driving experience.

The 2024 F-150 takes tailgate innovation to the next level with the Pro Access Tailgate. This tailgate offers a 100-degree fully opened integrated swing gate, reducing the distance to the tailgate handle and simplifying operation, particularly when towing. The Pro Access Tailgate provides 19 inches of additional reach, making it effortless to access items in the bed. It enhances productivity by providing quick access to bed lighting, storage boxes, and Pro Power Onboard.

Additionally, a new bed storage box, located behind the rear wheel wells, adds to the F-150's functionality. This secure storage space is perfect for smaller tools and accessories, ensuring they are within arm's reach.

New Built Ford Tough Design

The 2024 Ford F-150 Platinum boasts a reimagined design, striking a balance between sophistication and ruggedness. LED lighting enhances visibility and aesthetics. Grille options have been redesigned with premium materials and colors, ensuring a perfect match for the vehicle's color and shape.

For those seeking a more aggressive look, the coast-to-coast grille is available, adding a touch of modernity while preserving the F-150's tough character. The Black Appearance Package and various wheel options offer customization to suit individual preferences.

The Platinum Plus series, a new addition for 2024, elevates luxury in the F-150 lineup. With exclusive interior themes and finishes, it offers a premium experience that sets it apart.

Every detail of the 2024 Ford F-150 is meticulously crafted for durability and functionality. The materials used, from seat fabric to front-end grain patterns, are selected to withstand the rigors of F-150 use. This commitment to quality ensures that the F-150 Platinum delivers a driving experience that exceeds expectations.

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