2024 Tata Motors Nexon

• Innovative Design: The 2024 Tata Motors Nexon features a modern and premium design, highlighted by Bi-LED Headlamps, Sequential LED DRLs, and emotive blade lamps, setting it apart in the market.

• Distinct Personas: This SUV is available in four distinct personas - Fearless, Creative, Pure, and Smart, catering to various customer preferences and lifestyles.

• Powerful Performance: With options like the 1.2L Revotron Turbo Petrol and the 1.5L Revotorq common rail Diesel engine, along with multiple transmission choices, the Nexon delivers robust and adaptable performance.

• Cutting-Edge Technology: The vehicle offers advanced tech features, including voice-assisted electric sunroof, a 10.25” Harman infotainment system with wireless Android Auto and Apple CarPlay, and a first-in-segment 10.25” digital instrument cluster.

• Top-Notch Safety: Meeting GNCAP 2022 safety standards, the Nexon comes equipped with features like 6 airbags, Electronic Stability Control, and a high-definition 360-degree surround-view system for peace of mind on the road.

• Interior Luxury: The cabin boasts a 3-Tone Dashboard, rich Leatherette Mid Pad, and a Leather Wrapped Phygital Steering Wheel with an illuminated logo for a luxurious and comfortable driving experience.

• Versatility Across Environments: Whether you're navigating urban streets, rural landscapes, or rugged terrain, the Nexon's performance remains consistently impressive and adaptable.

• Connected Convenience: The Connected Vehicle technology with iRA 2.0 offers remote engine start-stop and AC control, making daily commutes more convenient and efficient.

• Customer-Centric Approach: Tata Motors' new approach with the Nexon's personas demonstrates a commitment to understanding customer preferences and tailoring offerings accordingly.

• Market Influence: Since its debut in 2017, the Nexon has not only captured a significant market share but has also influenced the entire SUV segment in India, emphasizing modern design, advanced safety, and a perfect blend of comfort and convenience.

Tata Motors, India’s premier automotive manufacturer, proudly unveils the 2024 Tata Motors Nexon – India’s favorite SUV. This latest iteration of the Nexon stands as a testament to versatility, aspiration, and innovation. It signifies a remarkable leap forward in the compact SUV market. The Nexon isn't just a vehicle; it's an action and an emotion. It draws inspiration from those who embrace progress and go the extra mile. The new Nexon's appeal spans generations, thanks to its digital-inspired design, industry-leading safety, cutting-edge technology, and top-notch performance. It's available in four carefully crafted personas: Fearless, Creative, Pure, and Smart, with options for both petrol and diesel powertrains. The journey begins with an attractive starting price of INR 8.09 Lakhs.

This new Nexon boasts an array of exciting features and enhancements that set it apart from the competition. Its modern and premium design exudes sophistication and dynamism, making a bold statement on the road. Loaded with state-of-the-art connectivity solutions, upgraded safety features, and distinct personas, the Nexon offers a unique and unmatched experience within its segment.

Digital Inspired Design: The Nexon has solidified its status as an iconic nameplate within Tata Motors, and with the new Nexon, the brand elevates its distinctive characteristics even further. The redesigned front, featuring Bi-LED Headlamps & Sequential LED DRLs, commands attention day and night. The Daytime Lit, X Factor, and Taillamp with Welcome & Goodbye features add a touch of class and modernity. The emotive blade lamps add a unique touch, and the extended spoiler, housing the rear wiper, blends seamlessly. The interiors have been completely reimagined with a 3-Tone Dashboard and rich Leatherette Mid Pad, offering a luxurious and comfortable cabin.

Performance that Ignites: The Nexon's performance speaks volumes, whether in urban, rural, or rugged environments. Its robust engine and advanced technology deliver a thrilling driving experience. The intelligent 7-speed DCA, operated by a monostable shifter and complemented by sporty paddle shifters, ensures refined and effortless performance. With a choice of an advanced 1.2L Revotron Turbo Petrol or a 1.5L Revotorq common rail Diesel engine, paired with various transmission options, the Nexon dominates every road.

Advanced Safety: The Nexon has undergone modernization to meet the stringent GNCAP 2022 safety protocols, incorporating structural enhancements. It offers peace of mind with features like 6 airbags, Electronic Stability Control, 3-point rear seatbelts with occupant detection, passenger airbag deactivation switch, and ISOFIX Child seats. The high-definition 360-degree surround-view system, front parking sensors, and blind-view monitor provide timely alerts for vigilant driving. It is also equipped with E-call for round-the-clock emergency assistance and B-call assistance for addressing car breakdowns.

Futuristic Technology: The new Nexon offers the latest tech features, including voice-assisted electric sunroof, a sleek 10.25” Harman infotainment system with wireless Android Auto and Apple CarPlay, a first-in-segment 10.25” digital instrument cluster, and Connected Vehicle technology with iRA 2.0, enabling remote engine start-stop and AC control, along with 30+ navigation and safety features, catering to the Indian commuter.

A Radical Approach: The new Nexon signals a paradigm shift in Tata Motors' product strategy. Departing from traditional variants, it's available in four distinct Personas, each catering to specific customer preferences:

• Fearless Persona: Say 'Yes' to every adventure life offers, whether it's a long drive or a cross-country journey.
• Creative Persona: Embrace your inner creativity and curiosity, exploring the world with wide-eyed wonder.
• Pure Persona: Relish life's simple pleasures, take pride in being yourself, and lead a life of ultimate sophistication.
• Smart Persona: Make wise choices, focus on results, and plan for a better future.

Since its introduction in 2017, the Nexon has left an indelible mark on the Indian SUV segment, attracting a diverse range of new customers. With every 5th car sold being a Nexon, it has achieved remarkable success. Beyond commercial triumph, the Nexon has played a pivotal role in reshaping the SUV segment in India, promoting modern design, advanced safety features, and a perfect blend of comfort and convenience.

Source