Tata Motors, one of India’s leading automotive brands, today announced the launch of the #Dark range which includes – India’s safest premium hatchback Altroz, India’s first GNCAP 5star rated car – the Nexon, its premium SUV with the Land Rover DNA – the Harrier and India’s highest selling passenger electric car – the Nexon EV. You can find more visual details of the 2020 Tata Nexon Dark Edition gallery by scrolling up.
Harrier #Dark launched in Aug’19 took the style & premium quotient of the Harrier to the next level. It provided a compelling package to customers who were looking for a Bold, Sophisticated & Stylish SUV. The Dark theme on the exteriors & interiors created a unique identity for Harrier Dark. Other changes like distinctive dark finishes, special Blackstone Matrix dashboard & premium Dark upholstery were well appreciated and helped Harrier Dark stand out in the crowded SUV segment. As part of the New Forever Philosophy, Tata Motors is extending the #Dark franchise to the two other aspirational brands in the portfolio.
The Dark range is now available at dealerships and is open for bookings. All Tata Motors authorised dealerships are decorated in the Dark theme for customers to indulge into this exclusive experience. Additionally, to add aesthetics and accentuate the styling, the Company is also introducing exclusive merchandise, which will consist of #Dark branded premium leather jackets and T-shirts. Furthermore, keeping absolute safety in mind the Company has also introduced a tyre puncture repair kit, as a priority customer offering, to increasing the convenience quotient in the range.
About the Dark Range
The Nexon in its #Dark avatar sports new Charcoal Black R16 Alloys, #Dark mascot, Sonic Sliver highlights on the body along with matte Granite Black cladding to accentuate its exterior. The interiors offer special dark interior pack, premium leatherette upholstery with Tri-arrow perforations on seats and door trim. The front headrests sports special #Dark Embroidery in line with the theme of the interiors. The new Nexon Dark will be offered in XZ+, XZA+, XZ+(O) & XZA+(O) variants, in both petrol & diesel fuel options.
You can find more visual details of the 2020 Tata Nexon Dark Edition price by scrolling up.
Additional Safety Enhancement
The puncture kit has been introduced with the Nexon #Dark. In the current scenario, the puncture kit will provide additional safety and convenience to the customers in the Nexon.
The Nexon #Dark price starts from INR 10.40 Lakh (Ex-showroom Delhi).
You can find more visual details of the 2020 Tata Nexon Dark Edition gallery by scrolling up.
2020 Tata Nexon Dark Edition Front View 3/4
The Nexon is one of the highest-selling products in Tata Motors’ portfolio with over 2 lacs vehicles sold since launch. The refreshed design of the BS6 avatar of Nexon has been appreciated a lot by customers. The all-new Nexon #Dark will accentuate the premium quotient of the Nexon even further with few attractive changes in the interior and exterior of the car, making it the most stylish C-SUV in its segment. The new Nexon Dark will be offered in XZ+, XZA+, XZ+(O) & XZA+(O) variants, in both petrol & diesel fuel options.