- Elevating Performance: Turbo 200 Flex engine propels Strada to 0-100 km/h in just 9.5 seconds, outpacing competitors.
- Efficiency Redefined: MultiAir III and BorgWarner turbocharger ensure top-notch efficiency without sacrificing power.
- Distinctive Design: Strada's Ultra version introduces a bold look with a vibrant red-accented grille, delivering a touch of exclusivity.
- Enhanced Connectivity: UCONNECT 7 multimedia system offers seamless integration of Wireless Android Auto and Apple CarPlay.
- Maximum Versatility: Strada's modularity shines with four lower hooks and six upper hooks, ensuring secure load transportation.
- Off-Road Prowess: TC+ (Traction Control Plus) boosts grip, allowing Strada to confidently conquer challenging terrains.
- Ultimate Comfort: New leather seats, Fiat Script-adorned steering wheel, and practical wireless charger elevate cabin convenience.
- Impressive Load Capacity: Strada accommodates up to 720 kg in cabin options and 1,354 liters of cargo, perfect for work or leisure.
- Dynamic Legacy: Strada's legacy of innovation spans decades, from extended cabins to third doors, reflecting continuous evolution.
- Market Dominance: With
a 43% market share, Fiat Strada solidifies its position as Brazil's
preferred pickup, a testament to its unparalleled appeal.
In the ever-evolving world of pickups, one name stands out as a true game-changer: the 2024 Fiat Strada. This remarkable model has not only revolutionized the segment but also carved its path to becoming Brazil's top-selling vehicle. With its continuous innovation, exceptional performance, and unmatched popularity, the Fiat Strada has redefined what a pickup can be.
A Legacy of Innovation: Unveiling the Fiat Strada
The Fiat Strada, a product of Stellantis Automotive Center's ingenuity in Betim, made its debut in October 1998. Throughout its journey, it has consistently pushed boundaries, introducing groundbreaking features that have become benchmarks for the industry. From extended cabins to third doors and, most recently, a CVT automatic transmission, the Strada's evolution has been marked by a relentless pursuit of excellence.
Dominating the Market: Fiat Strada's Unprecedented Success
In the realm of pickups, Fiat reigns supreme with not one, but two best-selling models: the Strada and the Toro. Holding a commanding 43% market share, Fiat's dominance is undeniable. The Strada, in particular, has solidified its reign as Brazil's top-selling vehicle for multiple consecutive years, a feat that speaks volumes about its unmatched appeal.
More Power, More Performance: Unleashing the Turbo 200 Flex Engine
Elevating performance to new heights, the 2024 Fiat Strada is equipped with the groundbreaking Turbo 200 Flex engine. This powerhouse not only enhances power and torque but also secures Strada's position as the world's first turbo flex B-pickup pickup. The award-winning flex-fuel turbo engine family, developed by Stellantis, showcases three cylinders for optimal performance and efficiency.
Innovative Technology for a New Era
The Fiat Strada's prowess goes beyond power. With features like MultiAir III and a BorgWarner low-inertia turbocharger, the Strada achieves remarkable efficiency without compromising performance. The result is a dynamic driving experience that propels the Strada from 0 to 100 km/h in a mere 9.5 seconds, making it the fastest in its class.
Unveiling the Ultra: Where Sportiness Meets Exclusivity
Introducing the Ultra version, the pinnacle of the Strada lineup. Exuding sportiness and exclusivity, the Ultra boasts a distinct design highlighted by a striking red frieze on its bold grille. Inside, the name of the version is elegantly embroidered on the front seats, adding a touch of luxury to the driving experience.
A Bold New Look: Redefining Strada's Aesthetics
In its 2024 iteration, the Fiat Strada embraces change with refreshed aesthetics. The Ultra and Ranch versions command attention with new front grilles, integrated bumpers, and LED fog lights. The robust and aggressive stance is further accentuated by new skid plates, all bearing the iconic Fiat badge. The interior welcomes passengers with new leather seats, a new steering wheel featuring the Fiat Script, and a user-friendly Sport button for enhanced driving dynamics.
Crafted for Excellence: Unparalleled Features and Functionality
Crafted to excel, the Fiat Strada boasts an array of features that elevate the driving experience. From electronic stability control and Hill Holder system to TC+ (Traction Control Plus) for off-road prowess, the Strada guarantees safety and performance. The UCONNECT 7 multimedia system ensures seamless connectivity, complemented by automatic digital air conditioning and a convenient wireless charger.
The Epitome of Practicality: Unrivaled Load Capacity
A hallmark of the Strada's excellence is its impressive load capacity, catering to both work and leisure needs. With multiple cabin options, the Strada can carry substantial loads while maintaining optimal handling. Its versatility shines through with a range of accessories, including the innovative Fiat Box, enhancing the Strada's functionality and adaptability.