2024 Fiat Strada Ranch

• Elevating Performance: Turbo 200 Flex engine, a pioneering marvel, propels Strada to lead the turbo flex B-pickup category.

• Heritage of Evolution: Strada's legacy is marked by milestones, from extended and double cabins to a CVT automatic transmission.

• Market Dominance: Fiat's supremacy in pickups continues with Strada capturing 43% market share, a leader in Brazil since 2021.

• Crossing Borders: Strada's allure expands across Latin America, enchanting drivers in Uruguay, Paraguay, and Argentina.

• A Quarter-Century Triumph: Strada's 25-year journey symbolizes unwavering relevance, crowned by new engine, enhanced features, and a limited edition.

• Power Redefined: Turbo 200 Flex's prowess: 130 hp (ethanol) and 125 hp (gasoline) with a swift 0-100 km/h in 9.5 seconds.

• Sporty Sophistication: The Ultra version exudes elegance, flaunting a red-trimmed grille and embroidered front seats.

• Design Dynamics: Strada's fresh design boasts a new front grille, LED fog lights, and captivating skidplate for an imposing presence.

• Connected Comfort: Cutting-edge features include electronic stability control, Hill Holder system, UCONNECT 7, and wireless charging.

• Utility Redefined: Strada's versatility shines with up to 720 kg load capacity, optimal ground clearance, and exceptional towing strength.

In the realm of pickups, a distinct division exists – before and after the arrival of the Fiat Strada. This remarkable model stands as a revolutionary force within its segment, consistently introducing innovations that redefine the category. Today, it proudly maintains its position as the leading pickup truck in the Brazilian market, a testament to its unparalleled popularity. Unveiling a new era of excellence, the 2024 Fiat Strada Ranch debuts with enhanced performance through a new turbo flex engine, captivating design updates, an expanded range, and an exclusive commemorative limited edition.

Pioneering Evolution: A Legacy of Innovation

The journey commenced in October 1998 when the Fiat Strada graced the Brazilian market. Developed and meticulously crafted at the Stellantis Automotive Center in Betim, this pickup has consistently achieved milestones of ingenuity. Over the years, it embraced an extended cabin in 1999, a double cabin in 2009, and even a third door in 2013. In 2020, a major transformation further fortified its stature, enhancing its robustness, aesthetics, and features. In 2021, it introduced the segment's first CVT automatic transmission. This legacy of success culminated in Fiat celebrating the production of its 400,000th unit since the restyling.

Dominating the Landscape: A Champion's Presence

Fiat not only dominates the pickup segment but defines it, capturing an impressive 43% market share. Strada's dominance is exemplified by its consecutive title as Brazil's best-selling vehicle in 2021, 2022, and now in 2023. This year alone, nearly 61,000 units have found new homes, underlining its universal appeal. Beyond borders, Strada's allure extends to Uruguay, Paraguay, and Argentina, solidifying its status as one of Latin America's top-selling vehicles.

A Testimony of Triumph: Strada's Unparalleled Legacy

"Fiat Strada transcends the confines of a mere pickup truck; it embodies an automotive revolution. The ascent to the Brazilian market's pinnacle, a feat achieved solely by Strada, was once considered improbable. Its ceaseless evolution over the years resonates with its enduring relevance. As it marks its 25th year in 2023, Strada remains an embodiment of triumph. Bolstered by a potent new engine, enriched functionalities, and an exclusive edition, our celebratory spirit takes form in a commemorative masterpiece. Such sustained eminence is a testament to our enduring commitment," rejoices Herlander Zola, Senior Vice President of Fiat in South America.

Elevated Performance: Unleashing Power and Agility

Strada's already impressive performance has been elevated to new heights with the introduction of the Turbo 200 Flex engine. This engineering marvel not only enhances power and torque but also positions Strada as the world's first turbo flex B-pickup. The award-winning flex-fuel turbo engine family by Stellantis underpins this powertrain, embodying superior performance and efficiency through downsizing and weight reduction. The engine boasts a BorgWarner low-inertia turbocharger, incorporating a responsive electronic wastegate for optimal throttle control. MultiAir III technology, an exclusive Stellantis innovation, further elevates performance, ensuring both power and fuel efficiency.

With 130 hp (ethanol) and 125 hp (gasoline), alongside torque of 200 Nm, Strada accelerates from 0 to 100 km/h in just 9.5 seconds, outpacing its competitors. The addition of a Sport button to models equipped with the new turbo flex engine enhances responsiveness. This innovative powertrain pairs seamlessly with a CVT automatic transmission featuring three driving modes. The Endurance version, on the other hand, boasts the trusted 1.3 Firefly engine, recognized for its robustness and efficiency. Delivering 107 hp (ethanol) and 98 hp (gasoline), alongside torque of 134 Nm and 129 Nm respectively, this version combines power with economy, complemented by a five-speed manual transmission.

Elegant Design, Advanced Technology, Unmatched Comfort

Debuting as an exclusive addition, the Ultra version joins the Strada lineup, exuding sportiness and sophistication. Positioned alongside the Ranch variant, Ultra embodies a distinctive identity, marked by a striking red-trimmed grille and embroidered front seats. Externally, the Ultra and Ranch front versions flaunt captivating design updates, including a fresh grille, integrated bumper, LED fog lights, and a robust skidplate. Leather seats, refined door panels, and a new steering wheel with Fiat Script adorn the interior, providing an aura of comfort and elegance.

The Strada, equipped with cutting-edge features like electronic stability control and Hill Holder system, ensures a secure driving experience. Its TC+ (Traction Control Plus) technology enhances traction and performance, making it adept even in light off-road conditions. The UCONNECT 7 multimedia system offers seamless connectivity, while features like automatic digital air conditioning and a wireless charger elevate convenience.

Unrivaled Capacity and Versatility

The Fiat Strada shines with its impressive load capacity, catering to both work and leisure demands. Offering versatile options, the cabin accommodates up to 720 kg and 1,354 liters for single cabin models, and 650 kg and 844 liters for double cabin variants. Towing capacity stands at 400 kg, showcasing its all-around utility. With four lower hooks and six upper hooks for secure load transportation, Strada ensures safety and stability. A minimum ground clearance between 185 mm and 214 mm (depending on the version) and optimal entry and exit angles (23 degrees and 29 degrees respectively) empower Strada to conquer varied terrains.

Personalization and Potential: The Mopar Touch

The 2024 Fiat Strada retains its affinity for personalization, offering a range of Mopar accessories to elevate functionality and versatility. The Fiat Box, extender, and organizer provide enhanced utility, underscoring Strada's adaptability to diverse needs.

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