2023 Tata Motors Safari

• Booking Commencement: Tata Motors has officially opened bookings for the 2023 Harrier and Safari models, allowing customers to reserve their SUVs for just INR 25,000.

• Advanced Features: Both the Harrier and Safari come with advanced features, including Adaptive Cruise Control, Smart E-Shifter, and 7 Air Bags, ensuring enhanced safety and convenience.

• Distinct Personas: The Harrier offers four distinct personas – SMART, PURE, ADVENTURE, and FEARLESS, catering to various customer preferences and needs.

• Luxurious Safari: The Safari, designed as a flagship product, provides a luxurious experience with opulent materials, Gesture Controlled Power Tailgate, and a 31.24 cm Harman Infotainment system.

• Segment-First Innovations: The Harrier boasts several segment-first features, such as Paddle Shifters, Dual Zone Fully Automatic Temperature Control, and ADAS technology, enhancing the driving experience.

• Diverse Options: Customers can choose from different versions of both SUVs, including the #DARK avatars, giving them a range of options to match their style and taste.

• Book Online: Bookings can be made not only at Tata Motors dealerships but also online, providing customers with convenient options to secure their desired vehicle.

• Digital Controls: The Safari impresses with its high-tech digital controls, ensuring a seamless and technologically advanced driving environment for users.

• Harrier's Appeal: The Harrier, with its dynamic design and high-end features, is aimed at young achievers seeking a blend of style, performance, and sophistication in their SUV.

• Safari's Luxury: Tata Motors’ Safari, on the other hand, stands as a symbol of luxury and comfort, offering a rich experience through its premium finishes and advanced features, making it a preferred choice for discerning customers.

Tata Motors, the leading automotive manufacturer in India, has officially opened bookings for the highly anticipated 2023 Harrier and Safari models. Building on the immense success of their predecessors, these new SUVs are set to redefine the driving experience, blending cutting-edge technology, unmatched safety features, and a design philosophy that reflects Tata Motors' commitment to innovation and excellence.

Available for booking at all authorized Tata Motors dealerships and the company’s website, customers can secure their preferred Harrier or Safari model by paying just INR 25,000. Mr. Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, expressed his excitement about this milestone, emphasizing how these SUVs embody Tata Motors’ dedication to continuous improvement and customer satisfaction.

The new Harrier and Safari have been meticulously crafted under a well-defined Persona strategy, exceeding the expectations of their respective customer bases. The Harrier, with its dynamic and sporty design, resonates with young achievers aiming to conquer new horizons. It is offered in four distinct personas – SMART, PURE, ADVENTURE, and FEARLESS, each tailored to meet specific preferences. Packed with segment-first features such as ADAS with Adaptive Cruise Control, 7 Air Bags, Smart E-Shifter, Paddle Shifters, and Dual Zone Fully Automatic Temperature Control, the Harrier promises a delightful and advanced driving experience.

On the other hand, the new Safari epitomizes Tata Motors’ commitment to delivering a sophisticated flagship product. Boasting a blend of opulent materials, high-tech digital controls, and luxurious finishes, the Safari provides unparalleled levels of luxury and comfort. It, too, comes in four personas – SMART, PURE, ADVENTURE, and ACCOMPLISHED, catering to diverse preferences. Noteworthy features include Bi-LED Projector Headlamps, Gesture Controlled Power Tailgate, 31.24 cm Harman Infotainment system, Harman Advanced AudioworX with 13 JBL Modes, and R19 Alloys, making the Safari a fully stacked choice for discerning customers.

Additionally, in response to popular demand, Tata Motors will introduce the new Harrier and Safari in their #DARK avatars, enhancing the SUVs' style and appeal. Stay tuned for more updates on these exceptional SUVs from Tata Motors.

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