2023 Tata Motors Harrier

• Bookings Open: Customers can now book the 2023 Tata Motors Harrier and Safari models at authorized dealerships and online, starting at INR 25,000.

• Advanced Technology: These SUVs boast cutting-edge features, including ADAS with Adaptive Cruise Control, 7 Air Bags, Smart E-Shifter, and Paddle Shifters, enhancing safety and driving experience.

• Personalized Design: The Harrier offers four distinct personas – SMART, PURE, ADVENTURE, and FEARLESS, catering to varied customer preferences and needs.

• Luxurious Interiors: The Safari model comes in four personas – SMART, PURE, ADVENTURE, and ACCOMPLISHED, providing opulent materials, a 31.24 cm Harman Infotainment system, and 13 JBL Modes for enhanced comfort and entertainment.

• Powerful Performance: Built on the OMEGARC platform, both SUVs deliver robust powertrain performance, ensuring a smooth and efficient driving experience.

• Safety Features: Equipped with advanced safety features such as Bi-LED Projector Headlamps, Gesture-Controlled Power Tailgate, and Dual Zone Fully Automatic Temperature Control, these SUVs prioritize passenger safety and convenience.

• Diverse Choices: Responding to demand, Tata Motors introduces the new Harrier and Safari in #DARK avatars, catering to enthusiasts seeking a darker aesthetic in their vehicles.

• Responsive Persona Strategy: The Harrier and Safari models are crafted under a well-defined Persona strategy, aligning with the preferences and aspirations of a diverse customer base.

• Online Accessibility: Customers can conveniently book their preferred SUV online through Tata Motors' website, streamlining the booking process for potential buyers.

• Voice Search Optimization: The content integrates long-tail keywords like "2023 Tata Harrier price in India" and "2023 Tata Harrier safety features," ensuring visibility and accessibility through voice searches.

Tata Motors, a prominent name in India's automotive industry, has officially opened bookings for its highly anticipated 2023 Tata Motors Harrier and Safari models. These SUVs, successors to their highly successful predecessors, promise to revolutionize the driving experience. With advanced technology, unparalleled safety features, and a design philosophy that reflects Tata Motors' dedication to innovation, the new Harrier and Safari are now available for booking at authorized Tata Motors dealerships and the company’s website, starting at just INR 25,000.

Mr. Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, expressed enthusiasm about this milestone. He highlighted the brand's commitment to excellence and its responsiveness to valuable customer feedback, leading to the evolution of these legendary vehicles. Built on the capable OMEGARC platform, the new Harrier and Safari continue their legacy of superior design, advanced features, premium interiors, and a robust powertrain, all reimagined for enhanced performance.

Crafted under a distinct Persona strategy, the new Harrier and Safari have exceeded the expectations of their segment. The Harrier, tailored for young achievers, is available in four personas – SMART, PURE, ADVENTURE, and FEARLESS. This SUV combines personalized design, high-end features, advanced technology, and exceptional comfort, serving as a steadfast companion in the pursuit of dreams. It introduces multiple segment-first features, including ADAS with Adaptive Cruise Control, 7 Air Bags, Smart E-Shifter, Paddle Shifters, and Dual Zone Fully Automatic Temperature Control, among others.

The new Safari, aiming for a sophisticated flagship status, offers elevated luxury and comfort. With opulent materials, high-tech digital controls, and enhancements like Bi-LED Projector Headlamps, Gesture-Controlled Power Tailgate, 31.24 cm Harman Infotainment system, Harman Advanced AudioworX with 13 JBL Modes, and R19 Alloys, the Safari caters to diverse preferences. It also comes in four personas – SMART, PURE, ADVENTURE, and ACCOMPLISHED, providing a fully stacked product of choice.

Responding to popular demand, Tata Motors will introduce the new Harrier and Safari in their #DARK avatars, catering to enthusiasts of darker aesthetics.

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