Audi UK has introduced the 2024 models of the Audi A6 and Audi A7, featuring updated designs and enhanced specifications.
The A6 and A7 models now come in three trim levels: Sport, S line, and Black Edition, with improved standard equipment.
Both models showcase new front and rear designs, including Audi's Singleframe grille with a honeycomb structure.
Standard features across all models include Matrix LED headlights, electric seats with memory function, Audi phone box light, Audi App store, and camera-based traffic sign recognition.
S line variants offer additional features such as chrome inserts, redesigned diffusers, and sport suspension.
The interior of the A6 and A7 features a black finish for the dashboard and roof lining, along with luxurious upholstery options and stainless steel pedals.
The S6 and S7 models have received an updated design for the Singleframe grille, with the Vorsprung specification being the flagship option.
The Audi A6 and A7 models now offer a total of 12 exterior color choices, including new options like Arcona White and Madeira Brown Metallic.
Optional Technology packs, including the Technology Pack and Technology Pack Pro, are available, adding advanced features like Bang & Olufsen sound systems, 360-degree cameras, and head-up displays.
Audi UK's product strategy focuses on simplifying the model range while enhancing customer value through improved standard specifications and optional packages.
The 2024 model year sees the inclusion of the Audi A6 and Audi A7 in the updated Audi UK lineup. These luxury-class models have undergone a refreshing transformation, featuring newly designed trim lines with captivating front and rear designs. In addition to their striking appearance, both models now offer a wider range of interior and exterior colors, as well as upgraded standard equipment. The enhanced Audi A6 lineup, including the Saloon and Avant variants, can be ordered starting from June 20 at prices starting from £43,965 and £46,115 respectively. The Audi A7, on the other hand, starts at £56,385 (OTR).
Audi UK has implemented a new product strategy aimed at simplifying their model range while enhancing customer value through improved standard specifications and technology-focused optional packages. The A6 and A7 models join the first phase of revisions in the UK, which began earlier this year and centers around three core specification levels for standard models, along with two for S versions.
The A6 and A7 model lines now boast three distinctive trim levels: Sport, S line, and Black Edition. Furthermore, the standard specification has been significantly improved across all models. Notable standard features include Matrix LED headlights with dynamic front and rear indicators, electric seats with memory function for the driver, Audi phone box light, Audi App store, and camera-based traffic sign recognition.
Each trim line exhibits unique front and rear design elements. At the front, the newly defined element is Audi’s Singleframe grille with a honeycomb structure. For the Sport trim of the A6, the grille is elegantly finished in Dark Chrome, while the front stands out with new side air intakes and the rear showcases a redesigned diffuser with Selenite Silver accents.
S line variants have also received updates, including chrome inserts on the Singleframe grille. The A6 now features a redesigned rear diffuser with Platinum Gray blades, while the A7 boasts a chrome finish. Additionally, the A6 S line models offer redesigned side front air intakes with Matt Black elements and Platinum Gray inserts, widened side sills, 19-inch wheels, and sport suspension.
The interior of the A6 and A7 has also undergone changes, with the dashboard and roof lining now elegantly finished in black. The multifunction sport leather steering wheel, equipped with shift paddles, showcases contrasting stitching and perforated leather grips. Stainless steel pedals and footrest add a touch of refinement.
In the S line interior, the seats are upholstered in a luxurious Dinamica microfiber/leather combination with S embossing on the front seat backrests. Illuminated front door sill trims with aluminium inlays and S lettering further enhance the premium experience.
For the S6 and S7 models, the Singleframe grille has been redesigned, complementing their performance-focused nature. The S models now offer two specification options: Black Edition and Vorsprung, with the latter being the flagship specification.
The Audi A6 and A7 models, including their respective S derivatives, now offer a total of 12 exterior color options. The portfolio welcomes two new additions: Arcona White and Madeira Brown Metallic. Additionally, Grenadine Red Metallic and Ascari Blue Metallic are now available for the S models and the S line trims.
To further enhance customer value, Audi introduces two new optional packages: the Technology Pack and the Technology Pack Pro. These packages are available for all Sport, S line, and Black Edition models, offering additional features and amenities. The Technology Pack (£2,995) includes a Bang & Olufsen Premium Sound System, multi-colored extended LED interior lighting, a 360-degree camera with a top view, Park Assist with Parking aid plus, and a Head-up display. S versions come standard with the Technology Pack. Building upon these features, the Technology Pack Pro (£5,995 / £2,995 for S6/7) adds four-zone climate control, a panoramic sunroof, USB-c ports in the rear, heated rear seats, Advance Key, and Parking Assist Plus with Remote park.