2022 Audi A7L

For the first time the presentation of AUDI AG at Auto Shanghai 2021 is taking place with two partners at a shared trade-fair stand. Audi and its Chinese partner companies FAW and SAIC are showing no fewer than four world premieres: the brand-new Audi A6 e-tron concept vehicle and the all-round updated Audi Q5L, in addition the Audi A7L and an SUV study, still kept beneath a cover, named Audi concept Shanghai – the first two products made by a new partner, SAIC Audi. 

Audi is taking its next purposeful steps to set a new course in China. A clear focus on electromobility, a new production site for electric vehicles in Changchun and a second partnership with the SAIC Motor Corporation – these are the pillars for implementing Audi’s future China strategy.

“We are actively pushing ahead with the change to sustainable mobility in China. With our new arrangements we have created the perfect foundation for this, and are setting a new strategic course for Audi’s business in China,” says Markus Duesmann, CEO of AUDI AG.

At the end of 2020 the company announced the founding of the Audi FAW NEV Co. In cooperation with its long-standing joint-venture partner FAW, Audi is currently building a completely new automotive plant specially for the future generation of electric-powered models on the basis of the new PPE technology platform. The first series-manufactured automobiles for the Chinese market are scheduled to come off the production line from 2024 onwards in Changchun.

Audi is further expanding its presence in China through a second partnership. Cooperation with the SAIC Motor Corporation begins this year with production in the Shanghai Volkswagen plant in Anting/Shanghai.

Werner Eichhorn, President of Audi China, emphasized at the press conference that “In cooperation with our partner of many years, FAW, we have successfully built up our business in China for three decades. Together with FAW and our second partner in cooperation, SAIC, we are now entering a new phase of growth. These are partnerships with which we will continue our successful course in Audi’s biggest market.”

2022 Audi A7L Side View

On its home turf in Shanghai, the partner SAIC Audi is introducing two debutants – one with electric power, the other with a powerful internal combustion engine under the hood. The completely redesigned Audi A7L limousine, which will go into production in the course of 2021, is appearing in its series look. Made in Shanghai and reserved for the Chinese market, the Audi A7L combines the sporty DNA of the A7 Sportback with the prestigious elegance of a large limousine. Innovative technologies such as adaptive air suspension, rear-wheel steering and the permanent quattro four-wheel drive are among the features of the Audi A7L.

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