2026 NIO Firefly

Launch of the Firefly Brand and Its First Model

NIO introduced its third sub-brand, Firefly, during NIO Day 2024. Firefly’s debut model is now available for pre-orders at a starting price of 148,000 RMB. Reservations can be made through the dedicated Firefly App.

Brand Philosophy and Design

The Firefly brand is built on the ethos "Freedom to Glow," aiming to meet the needs of urban lifestyle users with vehicles that are smart, spacious, and energy-efficient. The logo, inspired by the firefly’s characteristics, symbolizes freedom and vitality, forming the foundation of the brand DNA: vivid, thoughtful, and solid. This philosophy is reflected in the design, which offers a distinct and recognizable presence on city streets.

• Introduction of NIO Firefly Sub-Brand: NIO launched its third sub-brand, Firefly, focusing on compact, smart electric vehicles tailored for urban lifestyles.
• Pre-Order Details: The first Firefly model is now available for pre-order at a starting price of 148,000 RMB, with reservations accessible through the Firefly App.
• Core Brand Philosophy: Firefly’s brand DNA—vivid, thoughtful, and solid—aims to deliver energy-efficient, spacious, and intelligent EVs designed for urban mobility.
• Distinctive Design Aesthetics: The model showcases a unique design inspired by the firefly’s energy, creating a recognizable and functional presence in urban environments.
• High Safety Standards: Engineered to achieve five-star ratings from C-NCAP and Euro-NCAP, the model features advanced structural safety elements.
• Reinforced Body Structure: The vehicle incorporates 83.4% high-strength steel and aluminum alloy, ensuring robust durability and enhanced passenger protection.
• Torsional Stiffness Benchmark: The model achieves unmatched torsional stiffness of 35,700 Nm per degree within its class.
• Enhanced Side Impact Protection: The inclusion of double anti-collision beams in the front doors further strengthens side impact safety measures.
• Optimized for Urban Mobility: The compact EV emphasizes agility, energy efficiency, and intelligent features for active city driving.
• Scheduled Launch Timeline: The Firefly brand’s first model is set to debut in China in April 2025, emphasizing design, safety, and smart technology integration.

Safety Features and Structural Engineering

The Firefly model redefines safety standards in the compact electric vehicle segment, meeting both C-NCAP and Euro-NCAP five-star ratings. Its advanced engineering includes:

• 83.4% high-strength steel and aluminum alloy body structure, commonly found in premium car segments.
• Exceptional torsional stiffness of 35,700 Nm per degree, a benchmark for its class.
• Enhanced side impact protection with double anti-collision beams in the front doors.

Focus on Urban Mobility and Smart EV Technology

Firefly leverages NIO’s expertise in smart electric vehicle technology to deliver compact, high-end EVs tailored for urban mobility. The model emphasizes:

• Agile and efficient driving experiences.
• Thoughtfully designed interiors to maximize space and comfort.
• Reliable energy efficiency, aligned with modern urban requirements.

Upcoming Launch

The Firefly brand aims to set new standards in design, safety, and performance in the compact EV market. Its first model is scheduled for release in China in April 2025.

Source

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