2025 Volkswagen ID.UNYX

Volkswagen will introduce a new smart pure electric vehicle category at the 18th Beijing International Auto Show, revealing its official name along with the first model, the "ID.UNYX." This new category will feature a distinctive golden Volkswagen brand logo on all vehicles.

• Volkswagen will introduce a new smart pure electric vehicle category at the 18th Beijing International Auto Show, named "ID.UNYX."
• The new category will feature a unique golden Volkswagen brand logo on all vehicles, representing value, hope, and quality.
• This launch is part of Volkswagen's "In China, for China" strategy, aiming to enhance the brand's presence in the Chinese market.
• The first model in the new category, the compact pure electric coupe SUV "ID.UNYX," will debut at the Beijing Auto Show and launch in China later this year.
• Volkswagen's Hefei Intelligent Connected Electric Vehicle Center in Anhui will develop and manufacture the new vehicles.
• The Hefei center integrates production, research and development, testing, sales, marketing, and customer service.
• The golden elements throughout the user journey highlight uniqueness and self-expression for each owner.
• The new category aims to redefine smart pure electric vehicles in China, targeting a discerning market segment with advanced technology and unique design.
• Volkswagen focuses on intelligent connectivity and sustainable production, aligning with the company's long-term strategic priorities.
• The golden Volkswagen brand logo will ensure brand consistency and recognition across the new category.

Gold Label Volkswagen

The introduction of the Gold Label Volkswagen is a significant milestone in Volkswagen's "In China, for China" strategy. The gold elements represent value, hope, and quality, enhancing the uniqueness and self-expression of each owner. This golden logo also signifies Volkswagen's commitment to safety and reliability.

Strategic Importance

This new category marks a crucial step in Volkswagen's strategy in China, aiming to bring smart electrified products and services to a new market segment. The first model, "ID.UNYX," a compact pure electric coupe SUV, will be unveiled at the Beijing Auto Show and is set to launch in China later this year.

Hefei Intelligent Connected Electric Vehicle Center

The new vehicles will be developed and manufactured at Volkswagen's Hefei Intelligent Connected Electric Vehicle Center in Anhui. This center is integral to Volkswagen's transformation towards intelligent networks and a sustainable future. It encompasses a complete value chain, including production, R&D, testing, sales and marketing, and customer service, focusing on next-generation electric, intelligent, and fully connected vehicles.

Key Features

• The ID.UNYX is designed as a compact pure electric coupe SUV.
• The golden Volkswagen brand logo enhances visibility and symbolizes quality.
• Gold elements throughout the user journey emphasize uniqueness and self-expression.
• The Hefei center supports Volkswagen's commitment to intelligent, connected, and sustainable vehicle production.

Market Position

Volkswagen's new category aims to redefine smart pure electric vehicles in China, offering advanced technology and unique design elements to attract a discerning market segment. The ID.UNYX is positioned to become a significant player in the compact electric SUV market.

Production and Development

• The Hefei Intelligent Connected Electric Vehicle Center is pivotal for Volkswagen's electric vehicle strategy.
• The center integrates production, research and development, testing, sales, marketing, and customer service.
• Focus on producing next-generation electric and intelligent vehicles aligns with Volkswagen's sustainability goals.

Launch and Availability

• The ID.UNYX will be unveiled at the Beijing Auto Show.
• Scheduled for release in China later this year, it will target the compact electric SUV market segment.
• The golden Volkswagen brand logo will be a key feature across the new category, ensuring brand consistency and recognition.

Customer Focus

• Gold elements in the new category aim to enhance the customer journey.
• The unique and eye-catching design of the ID.UNYX will appeal to customers seeking individuality and high quality.
• Volkswagen's commitment to safety and reliability remains a core promise to users.

Future Prospects

Volkswagen's new smart pure electric vehicle category and the ID.UNYX model signify the brand's ongoing evolution and commitment to the Chinese market. The focus on intelligent connectivity and sustainable production underscores Volkswagen's strategic priorities for the future.

Source

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