2025 Toyota Land Cruiser 250 First Edition

The all-new Land Cruiser 250 is the latest generation of a model that across more than 70 years has built an unrivalled reputation for strength, reliability and the ability to cope with the harshest conditions, in all parts of the globe.

Today more than ever, the Land Cruiser is designed to be a vehicle you can rely on to take you anywhere and everywhere, and bring you back safe and sound.

The Land Cruiser family has evolved down the years into three parallel series:

• -        The Station Wagon: represented by today’s 300 Series, which is available in world regions including Africa, the Middle East, Asia and the Pacific.
• -        The Heavy Duty: the world famous 70-series which is celebrating its 40^th anniversary, available in African, Middle Eastern and Pacific markets.
• -        The Light Duty: the range that includes the all-new 250-series, the principal model for Europe.

The first Light Duty model (also known as the “Prado” in some regions) joined the global Land Cruiser range in 1985. Since that time, its evolution has seen it move closer in character to the more luxurious and larger Land Cruiser 300. Development of the 2024 250-series model has seen a conscious decision to bring the Land Cruiser back to its origins, focusing on its fundamental quality as a practical and affordable vehicle.

Chief Engineer Keita Moritsu explains: “We have changed our perception and believe that this Land Cruiser model should be offered as a practical and affordable off-roader. We resolved that going back to our roots would be core to the Land Cruiser brand going forward.”

The result is an all-new model that offers strong, authentic off-road performance, underpinned by its new GA-F platform and frame; excellent functionality for carrying passengers and cargo; enhanced visibility for the driver; and simplicity, with parts designed to be easy to repair or replace with customised items.

The “back to origins” quality is also evident in the vehicle design, which fuses Land Cruiser heritage with modernity. The robust styling projects reliability, a timeless look and the kind of functional solid quality associated with the best professional tools.

“This is not simply a homage,” says Chief Designer Yoshito Watanabe. “It interprets these elements in a modern design that evokes the essence of Land Cruiser.”

THE LAND CRUISER HERITAGE

The Land Cruiser was born 72 years ago as the “Toyota BJ”, on August 1, 1951. Shortly afterwards it demonstrated its strength and capabilities by becoming the first vehicle to successfully climb to the sixth station on the slopes of Mount Fuji.

Ever since, Toyota’s mission for Land Cruiser has been to provide people with a vehicle that will take them to their destination in safety and security, even in the harshest environments. The different experiences of customers around the world have proved invaluable in evolving the Land Cruiser’s essential strengths of reliability, durability and the ability to tackle rough road conditions.

It’s perhaps no surprise that its enduring worldwide reputation has made it one of Toyota’s best-selling models, with 11.3 million sales to date*, across more than 170 countries and regions.

Source

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