2025 Seat Cupra Terramar

Under the backdrop of the prestigious America's Cup, the 2025 Seat Cupra Terramar was introduced, marking a pivotal moment for the brand in a significant year. The CUPRA Terramar, a sporty SUV, positions CUPRA at the center of Europe’s fastest-growing automotive segment.

• The 2025 Seat Cupra Terramar was introduced at the America's Cup, a prestigious global sporting event.
• The CUPRA Terramar is a new sporty SUV, targeting the rapidly growing SUV segment in Europe.
• This model marks a continuation of CUPRA’s brand development, promising to enhance the company’s financial success.
• CUPRA has achieved significant growth, delivering approximately 700,000 vehicles since 2018 and expanding its global presence with over 800 CUPRA garages.
• The CUPRA Terramar aims to broaden the brand’s appeal, offering a blend of exceptional design and performance to new customer segments.
• The vehicle design reflects the brand's origins, paying homage to the race circuit where CUPRA was established.
• The launch is highlighted by a strategic partnership with the America's Cup, showcasing the vehicle at the event’s 37th edition in Barcelona.
• An exclusive America’s Cup Limited Edition of the CUPRA Terramar will be produced, with only 1,337 units featuring distinctive design elements.
• The CUPRA Terramar is designed and developed in Barcelona and will be manufactured at Audi’s Györ plant in Hungary.
• Deliveries of the CUPRA Terramar are expected to commence in the final quarter of this year.

A Milestone for CUPRA

The CUPRA Terramar continues the brand's journey, fulfilling promises made two years ago and driving the company’s financial performance. CUPRA, one of Europe’s fastest-growing automotive brands, has delivered around 700,000 cars since 2018 and expanded globally with over 800 CUPRA garages.

Expanding CUPRA’s Reach

Wayne Griffiths, CEO of CUPRA, emphasized that the Terramar represents the next stage in CUPRA's growth. This sporty SUV is designed to bring CUPRA’s young and challenger mindset to a broader audience, appealing to new customers seeking outstanding design and enhanced performance. The Terramar pays tribute to the emblematic race circuit where CUPRA was born, redefining what SUVs can offer in terms of emotion, performance, and design.

Strategic Alliance with America’s Cup

To mark the launch, CUPRA and the America’s Cup formed a strategic alliance, celebrating the event with the CUPRA Terramar at the competition’s 37th edition in Barcelona, CUPRA's home base. This partnership underscores the significance of the launch and highlights the connection between the two entities.

Limited Edition for the America’s Cup

The launch includes the exclusive America’s Cup Limited Edition of the CUPRA Terramar, with only 1,337 units produced. These units feature unique design and style elements that reflect the collaboration with the America’s Cup.

Production and Delivery

The CUPRA Terramar, designed and developed in Barcelona, will be produced at Audi’s Györ plant in Hungary. Deliveries are set to begin in the last quarter of this year.

Source

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