2025 Lancia Ypsilon Hybrid

“Lancia has always been a brand symbol of beauty, design and elegance, as well as simple and intuitive technology. With the new commercial dedicated to the Nuova Lancia Ypsilon range, Lancia presents the car as a masterpiece in motion , describing its being classic and modern at the same time, through some iconic works of art from the history of Italian art and bringing them back to life to make them timeless in a tribute to beauty and art between past, present and future.” declared Charles Fuster, Head of Marketing and Communication of the Lancia brand.

From 2 June, the dedicated communication campaign will be on-air on the Italian market, which describes the New Lancia Ypsilon in terms of timeless design, innovation and elegance.

Set in a city with essential and rigorous architecture, the campaign presents the New Lancia Ypsilon as a masterpiece in motion. Within this context, the actors of the commercial are the protagonists of iconic works of art from the history of art that move between slow-motion and particular light treatments in an ideal parade with the New Lancia Ypsilon which thus becomes a true and truly a masterpiece in motion.

The filming of the commercial was entirely shot in Rome, one of the symbols of Italy in the world, and is accompanied by the modern reinterpretation of the classic song "Casta Diva", taken from Bellini's opera "Norma".

The commercial reflects the target of the New Lancia Ypsilon and its characteristics: the car's customers are interested in beauty, style and technological innovation, attentive to environmental issues and sensitive to fashion. An audience with a strong sensitivity and naturally educated in culture, elegance and aesthetic harmony.

This customer profile fits perfectly with the main strengths of the Nuova Lancia Ypsilon range: driveability , in terms of handling, agility, comfort and driving pleasure; cutting-edge technology , always simple and intuitive, in perfect Lancia style, at the service of on-board well-being, safety and connectivity; electrification , with a car which in its 100% electric version is capable of guaranteeing excellent performance, maximum efficiency, autonomy and charging times at the top of the category; and finally the typical elegance of the most beautiful Lancias, with a timeless style, inspired by the past and contemporary at the same time.

Source

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