2025 Lamborghini Urus SE Miami Art Basel

At a private event in Miami Beach, Lamborghini revealed a special edition of the 2024 Lamborghini Urus SE, customized through the Ad Personam program.

This exclusive version reflects Miami's vibrant cultural and artistic spirit. The Urus SE, first introduced in Beijing earlier this year, marks Lamborghini’s debut in the Plug-In Hybrid Electric Vehicle (PHEV) segment with an 800 CV hybrid powertrain, redefining the Super SUV category.

• The 2024 Lamborghini Urus SE Miami Art Basel was presented at a private event in Miami Beach, showcasing a unique Ad Personam customization inspired by Miami’s culture.
• This edition of the Urus SE features a hybrid powertrain with 800 CV, marking Lamborghini’s first Plug-In Hybrid Electric Vehicle (PHEV).
• Its exterior design includes Blu Glauco accents paired with grey and black tones, highlighting Lamborghini's extensive Ad Personam customization capabilities.
• Specific design elements include a Nero Noctis front lip, Grigio Telesto mirror caps with pinstripes, and a rear diffuser accented with Blu Glauco details.
• The interior includes unicolor leather upholstery, custom kick plates, and a polished carbon fiber dashboard with “MIAMI” lettering.
• Creating this custom design required an additional 230 hours of painting and testing beyond the standard production process.
• Lamborghini executives, including Chairman Stephan Winkelmann, were present at the event alongside key figures from the brand.
• Guests also viewed the Lamborghini Temerario, a hybrid vehicle with a 920 CV twin-turbo V8 and 0-100 km/h acceleration in 2.7 seconds.
• Lamborghini reported record-breaking performance for the first three quarters of 2024, with global deliveries up 8.6% to 8,411 units.

The Miami-inspired exterior design highlights Lamborghini's extensive Ad Personam customization options, with the livery featuring Blu Glauco accents contrasted by shades of grey and black. Key design elements include a Nero Noctis front lip with Blu Glauco details, Grigio Telesto mirror caps with pinstripes, and a Nero Noctis rear diffuser with matching highlights. The interior boasts unicolor leather upholstery, custom kick plates, and a carbon fiber dashboard inscribed with "MIAMI" to commemorate the occasion. The design process for this one-off model involved an additional 230 hours of painting and testing, underscoring its exclusivity.

Prominent Lamborghini executives, including Chairman and CEO Stephan Winkelmann, attended the event alongside other key figures from the company. Guests also viewed the Lamborghini Temerario, featuring a twin-turbo V8 hybrid powertrain with 920 CV, offering a 0-100 km/h acceleration time of just 2.7 seconds.

The Miami event coincides with Lamborghini’s record-breaking performance in the first three quarters of 2024. The company achieved an 8.6% increase in global vehicle deliveries, with 8,411 units sold. Lamborghini’s lineup is now fully hybridized, demonstrating its commitment to sustainability and technological advancement. The company is poised to build on this momentum into 2025, supported by ongoing investments aimed at enhancing product innovation and maintaining its leadership in the luxury automotive market.

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