2025 Fiat Strada Tributo 125

Fiat, a brand renowned for its automotive heritage and Italian design excellence, marks its 125th anniversary in 2024. Since its inception in Turin, Fiat has transformed the automotive landscape with a lineup of iconic vehicles that resonate across generations. To commemorate this significant milestone, the brand introduces the Tributo 125 series, which enhances its core models with elements of exclusivity, sophistication, and advanced technology.

• Fiat celebrates its 125th anniversary in 2024 by launching the Tributo 125 series, which enhances key models with exclusive features and advanced technology.

• The Tributo 125 series includes the Fiat Argo, Pulse, Fastback, Strada, and Toro, with each model featuring unique design elements and premium materials.

• A signature black roof and Alaska white pearlescent color option, typically unavailable, are key exterior highlights of the Tributo 125 series for models like the Argo, Pulse, Fastback, and Strada.

• Darkened wheels and badges, along with a black roof, add to the visual distinction of these commemorative models, reflecting Fiat's rich heritage.

• Inside, the models feature leather seats, a leather-wrapped steering wheel, and bronze accents, along with a gold FIAT flag, emphasizing the premium feel of the special edition.

• The Tributo 125 series incorporates modern technology with features like digital air conditioning and an advanced multimedia center to enhance driver comfort and connectivity.

• Fiat recognizes Brazil as a key market, with the Tributo 125 series offering a blend of tradition and modern innovation to meet Brazilian consumer preferences.

• Fiat’s Vice President for South America, Alexandre Aquino, highlights that the series is designed to honor loyal customers while delivering great value and a piece of Fiat's history.

• The Strada Tributo 125, based on the popular Volcano Automatic version, comes with special equipment, including digital air conditioning, a rear-view camera, darkened alloy wheels, and a black roof.

• Fiat remains a leader in Brazil, having produced over 18 million vehicles and maintaining a dealership network of over 500 locations, with sales exceeding 320,000 vehicles in 2024.

The Tributo 125 series comprises models including the Fiat Argo, Pulse, Fastback, Strada, and Toro. Each model features distinctive details that elevate their best-selling variants, complete with a comprehensive package of special content. These new models showcase a mix of premium materials and a visual identity that reflects Fiat's rich history.

Distinctive Design Elements of the Tributo 125 Series

The series is characterized by a color palette that highlights white and gray, complemented by a black roof across all models. Additionally, specific models, such as the Argo, Pulse, Fastback, and Strada, have the exclusive option of Alaska white pearlescent, a color not typically available for these models. Other shades of gray and black are also offered, depending on the specific vehicle. The darkened wheels and badges further enhance the distinct appearance of the models.

Inside, the Tributo 125 series boasts leather seats and a leather-wrapped steering wheel, accented with bronze details and the iconic gold FIAT flag, showcasing the sophistication associated with this commemorative edition.

The series emphasizes technologies that appeal to modern drivers, featuring digital air conditioning and a cutting-edge multimedia center across all models. These technologies enhance comfort, connectivity, and differentiation within the segment.

Fiat’s Commitment to the Brazilian Market

Recognizing Brazil as one of its primary markets, Fiat’s Tributo 125 series represents a blend of tradition and innovation that aligns with Brazilian consumer preferences. Alexandre Aquino, Vice President of the Fiat Brand for South America, notes that this special series is a tribute to the brand’s loyal followers, offering a piece of Fiat's history within each detail while delivering excellent value.

As one of the oldest automotive manufacturers globally, Fiat has produced over 18 million vehicles in Brazil and has established a vast dealership network, encompassing more than 500 locations nationwide. Fiat continues to be a market leader, achieving sales of over 320,000 vehicles in 2024.

Strada

The best-selling model in the Brazilian market could not be left out of this, and for this reason, the Strada Tributo 125 arrives based on the Volcano Automatic version, but with exclusive equipment from the special series. In addition to the visual items of the version, such as the badges, it also features digital air conditioning, a rear-view camera, darkened alloy wheels, a paddle shifter on the steering wheel, darkened interior trim, a leather steering wheel, leather/fabric seats and a glossy black painted roof.

Source

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