2025 Fiat Pulse Tribute 125

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2025 Fiat Pulse Tribute 125 Front View
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2025 Fiat Pulse Tribute 125 Front View
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2025 Fiat Pulse Tribute 125 Front View
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2025 Fiat Pulse Tribute 125 Exterior
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2025 Fiat Pulse Tribute 125 Exterior
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2025 Fiat Pulse Tribute 125 Exterior
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2025 Fiat Pulse Tribute 125 Interior
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About the Car

2025 Fiat Pulse Tribute 125

Fiat, a brand renowned for its automotive heritage and Italian design excellence, marks its 125th anniversary in 2024. Since its inception in Turin, Fiat has transformed the automotive landscape with a lineup of iconic vehicles that resonate across generations. To commemorate this significant milestone, the brand introduces the Tributo 125 series, which enhances its core models with elements of exclusivity, sophistication, and advanced technology.

  • Fiat celebrates its 125th anniversary in 2024 by introducing the Tributo 125 series, highlighting key models such as the Argo, Pulse, Fastback, Strada, and Toro.

  • The Tributo 125 series incorporates exclusive design elements like a black roof and Alaska white pearlescent paint, a color option typically unavailable for these models.

  • All models in the series feature darkened wheels, unique badges, leather seats, and a leather-wrapped steering wheel with bronze details and a gold FIAT flag.

  • Advanced technology, including digital air conditioning and a multimedia center, enhances comfort and connectivity across all Tributo 125 models.

  • The Pulse compact SUV returns in the Drive T200 version with upgrades like keyless entry, darkened 17-inch alloy wheels, and a 10.1-inch multimedia center.

  • The special edition Pulse also includes features such as fog lights and a rearview camera, reflecting Fiat's focus on technology and functionality.

  • Fiat acknowledges Brazil as a core market, with the Tributo 125 series designed to align with Brazilian consumer preferences and offering a blend of tradition and innovation.

  • Fiat has produced over 18 million vehicles in Brazil and operates a network of more than 500 dealerships across the country.

  • In 2024, Fiat achieved sales of over 320,000 vehicles in Brazil, reinforcing its market leadership in the region.

  • Alexandre Aquino, Fiat's Vice President for South America, highlights that the Tributo 125 series honors the brand’s history while offering significant value to its customers.

The Tributo 125 series comprises models including the Fiat Argo, Pulse, Fastback, Strada, and Toro. Each model features distinctive details that elevate their best-selling variants, complete with a comprehensive package of special content. These new models showcase a mix of premium materials and a visual identity that reflects Fiat's rich history.

Distinctive Design Elements of the Tributo 125 Series

The series is characterized by a color palette that highlights white and gray, complemented by a black roof across all models. Additionally, specific models, such as the Argo, Pulse, Fastback, and Strada, have the exclusive option of Alaska white pearlescent, a color not typically available for these models. Other shades of gray and black are also offered, depending on the specific vehicle. The darkened wheels and badges further enhance the distinct appearance of the models.

Inside, the Tributo 125 series boasts leather seats and a leather-wrapped steering wheel, accented with bronze details and the iconic gold FIAT flag, showcasing the sophistication associated with this commemorative edition.

The series emphasizes technologies that appeal to modern drivers, featuring digital air conditioning and a cutting-edge multimedia center across all models. These technologies enhance comfort, connectivity, and differentiation within the segment.


Fiat’s Commitment to the Brazilian Market

Recognizing Brazil as one of its primary markets, Fiat’s Tributo 125 series represents a blend of tradition and innovation that aligns with Brazilian consumer preferences. Alexandre Aquino, Vice President of the Fiat Brand for South America, notes that this special series is a tribute to the brand’s loyal followers, offering a piece of Fiat's history within each detail while delivering excellent value.

As one of the oldest automotive manufacturers globally, Fiat has produced over 18 million vehicles in Brazil and has established a vast dealership network, encompassing more than 500 locations nationwide. Fiat continues to be a market leader, achieving sales of over 320,000 vehicles in 2024.

Pulse

The Pulse is a double-decker: the Drive T200 version is back, expanding the Pulse lineup. The compact SUV that combines modern design and functionality reflects the values ​​of technology, sophistication and exclusivity like no other. The commemorative version features items such as leather seats and steering wheel, Keyless system, darkened 17” alloy wheels, fog lights, rear view camera and the 10.1” multimedia center, providing a unique experience. With its pearlescent or two-tone metallic paint, the Pulse stands out as a true celebration of the brand.

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