2024 Toyota Tundra Ultimate Tailgate Concept

Toyota showcased its latest creation, the Ultimate Tailgate Tundra, at the 2024 SEMA Show, underscoring its role as the NFL’s Official Automotive Partner. Designed with sports enthusiasts and event-goers in mind, this custom Toyota Tundra provides an advanced audio-visual experience that aims to redefine traditional tailgating setups.

• Toyota introduced the Ultimate Tailgate Tundra at the 2024 SEMA Show, aligning with its role as the NFL's Official Automotive Partner.
• The concept is designed specifically to enhance tailgating with an advanced audio-visual setup for sports fans and event attendees.
• Custom-built for game-day viewing, the Tundra features a staging shell that rises from the truck bed with the push of a button.
• The staging shell reveals five 55-inch weatherproof screens arranged for optimal viewing angles, enabling a mobile watch party setup.
• A 180 Dual + R-Filler canopy provides 185 square feet of shaded space to reduce sun glare and create a comfortable viewing area.
• The vehicle’s JBL® Club Marine Series audio system, resistant to outdoor elements, offers high-quality sound for an immersive game-day ambiance.
• Audio components include amplifiers and subwoofers designed for dynamic sound output, enhancing the tailgating experience.
• The Tundra includes satellite Wi-Fi connectivity, allowing fans to stream live broadcasts directly at their location.
• An onboard generator provides power for the entire setup, ensuring the Tundra remains a fully self-sufficient entertainment vehicle.
• Toyota’s Ultimate Tailgate Tundra illustrates its commitment to creating lifestyle-oriented solutions for sports enthusiasts and tailgating fans.

The Ultimate Tailgate Tundra is crafted to enhance pre-game gatherings, allowing fans to stay connected to live game broadcasts right from the vehicle. According to Tyler Litchenberger, Toyota Vehicle Marketing and Communications Manager, this unique build goes beyond a standard tailgate by transforming the Tundra into an interactive activation, presenting Toyota Tundra as an ideal vehicle for sports and adventure lifestyles.

Equipped with custom technology, this Tundra is built for game day. With a single button, an engineered staging shell rises from the truck bed using four electric actuators, revealing five integrated 55-inch weatherproof screens. These screens are positioned to offer optimal viewing angles for all spectators. To ensure a comfortable viewing environment, a rack-mounted 180 Dual + R-Filler canopy extends to provide 185 square feet of shaded area.

Complementing the visual setup, the Tundra features a JBL® Club Marine Series audio system designed for outdoor resilience. The audio experience includes a Club Marine A5055 amplifier that powers four tower speakers, while a Club Marine 600 amplifier drives a pair of 10-inch subwoofers for clear and robust sound output.

For connectivity, the Tundra is equipped with satellite Wi-Fi to access live game broadcasts, and an onboard generator powers all systems, making the Ultimate Tailgate Tundra a fully self-contained entertainment vehicle.

Toyota’s Vice President of Marketing, Mike Tripp, noted that this concept celebrates the brand’s partnership with the NFL, demonstrating the Tundra’s versatility and lifestyle appeal. As a mobile tailgating solution, this Tundra model reflects Toyota’s commitment to blending functionality, innovation, and immersive fan experiences.

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