2024 Toyota Hilux Champ

• Toyota Motor Corporation and Toyota Motor Thailand have launched the 2024 Toyota Hilux Champ, a new model in the IMV series, at the JAPAN MOBILITY SHOW 2023.
• The IMV series, introduced in Thailand in 2004, aims to support the Asian economy by leveraging local engineering expertise.
• The series has expanded to over 180 countries, with over 2.7 million units sold in Thailand and more than 4 million units exported.
• The Hilux Champ is designed for a wide range of needs, from business to private use, offering a variety of customization options.
• At the launch event, 11 customized models of the Hilux Champ were showcased.
• Toyota Motor Thailand offers eight different grades of the Hilux Champ, with short and long-wheelbase versions and three engine options.
• The Hilux Champ features bolt holes on the deck for easy attachment of custom accessories.
• Toyota Motor Thailand has partnered with more than 100 accessory manufacturers for personalized customization of the Hilux Champ.
• Toyota's commitment to the Thailand automobile industry includes participation in the IDEMITSU SUPER ENDURANCE Race to promote carbon neutrality in Asia.
• The 2024 Toyota Hilux Champ is a versatile and customizable pickup truck, reflecting Toyota's dedication to meeting changing customer needs and promoting a better mobility society.

Toyota Motor Corporation and Toyota Motor Thailand have recently launched the 2024 Toyota Hilux Champ, a new model in the IMV series. This model was introduced at the JAPAN MOBILITY SHOW 2023 and is now available for orders. The IMV series, developed under the leadership of Akio Toyoda, aims to contribute to the Asian economy by incorporating the local expertise of engineers in Thailand.

The Evolution of the IMV Series

Since its initial launch in Thailand in 2004, the IMV series has gained popularity and expanded to over 180 countries and regions worldwide. It has become an integral part of daily life in Thailand, with over 2.7 million units sold domestically and more than 4 million units exported. Recognizing the evolving needs of customers and the changing automotive industry, Toyota decided to go back to its roots and create a truly affordable and customer-oriented IMV pickup truck.

Customizability and Versatility of the Hilux Champ

The Hilux Champ is designed to cater to a wide range of needs, from business to private use. It offers a variety of customization options, allowing customers to personalize their vehicles according to their preferences. During the launch in Thailand, 11 customized models were showcased. Toyota Motor Thailand offers eight different grades of the Hilux Champ, covering various business styles and uses. The vehicle comes in short and long-wheelbase versions, with three engine options available: a 2.0L gasoline engine, a 2.7L gasoline engine, and a 2.4L diesel engine. For those who prefer an unequipped type with a flat deck, Toyota Motor Thailand also provides that option. The prices for the Hilux Champ range from 459,000 to 577,000 baht.

Easy Customization and Accessory Options

The Hilux Champ features bolt holes on the deck, allowing for easy attachment of custom accessories using bolts and nuts. Toyota Motor Thailand has partnered with more than 100 accessory manufacturers to provide customers with a wide range of options for personalized customization. Customers can choose from a variety of accessories to enhance the functionality and style of their Hilux Champ.

Toyota's Commitment to the Automobile Industry in Thailand

Toyota and Toyota Motor Thailand are dedicated to the development of the automobile industry in Thailand and the promotion of a mobility society where everyone can move freely. In line with this commitment, Toyota will participate in the IDEMITSU SUPER ENDURANCE Race to promote carbon neutrality in the Asian region through motorsports.

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