2024 Tata Motors Harrier Dark Edition

Tata Motors, India’s leading automobile manufacturer, standing true to its commitment of New Forever, today unveiled India’s #1 selling SUV brand – the Nexon in the iconic #DARK avatar for both its ICE and EV offerings. Adding to this successful range, the Company also launched their premium SUVs – The new Safari and the new Harrier in their #DARK versions. Available at a starting price of ₹ 11.45 Lakh for the new Nexon, the #DARK range has been a trend setter in the industry, exuding opulence and luxury since its launch.

Introduced with the Harrier in 2019 and extended across the portfolio in 2021, Tata Motors set a new benchmark in the industry with the #DARK. The #DARK has since elevated the style and premium appeal of the Tata passenger and electric vehicles portfolio, making it a compelling and unique proposition for customers to choose from. The #DARK range brings with it a host of exciting enhancements to India’s most loved SUVs with its signature #DARK mascot and dark exterior treatment, exclusive to this range.

Harrier and Safari: These OMEGARC twins, comprising the dynamic and youthful 5-Seater Tata Harrier and the premium and luxurious Flagship 7-Seater Tata Safari in the new #DARK avatar, are further elevated with an array of premium features. The Harrier #DARK and Safari #DARK boast top-of-the-line advanced features, including pioneering 1st in segment features such as Welcome and Goodbye Signature Animation on Front & Rear LED DRLs, LED DRLs with Center Position Lamp in the Front, and a Driver Knee Air Bag for enhanced safety. The audio experience is taken to new heights with 10 JBL Speakers featuring Advanced Harman AudioworX, while the aesthetics are enhanced with R19 Alloy wheels featuring Aero inserts and a bold Piano Black Grille.

Both models offer a luxurious and comfortable driving experience with Dual Zone Fully Automatic Temperature Control, Touch-based Central Control Panel with multifunction, and Leatherette seats adorned with the #DARK logo on the headrests. Additionally, the Safari #DARK offers Comfort Headrests in the 2nd row for added relaxation during long journeys, along with 2nd Row Ventilated Seats for increased comfort and convenience. With these premium features and exclusive #DARK styling elements such as Bold Oberon Black exteriors, Blackstone Interior theme, and Piano black accents, the Harrier #DARK and Safari #DARK redefine luxury and sophistication in their respective segments.

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