2024 MINI Cooper SE

• Innovative Design: The 2024 MINI Cooper SE showcases a modern and digital design, emphasizing urban character and a joy of innovation.

• Charismatic Simplicity: MINI adopts a new design language, known as "Charismatic Simplicity," focusing on individual character and clear, reduced design elements.

• Exterior Excellence: The exterior design highlights classic MINI features with a modern twist, including iconic circular headlights and a striking octagonal front grille.

• Striking LED Lights: The MINI Cooper features LED lights with signature modes, adding fresh radiance and a unique look to the front end.

• Minimalist Interior: Inside, the design follows the minimalist ethos, offering a clean and modern feel with an emphasis on spaciousness.

• High-Res OLED Display: The central OLED display provides high-resolution visuals and intuitive touch or voice control for various vehicle functions.

• MINI Experience Modes: Three core Experience Modes - Core, Green, and Go-Kart - offer distinct user interfaces and immersive driving experiences.

• Enhanced Driving Dynamics: With a focus on comfort and sportiness, the MINI Cooper offers excellent driving dynamics and precise steering.

• Efficient Electric Powertrain: The MINI Cooper SE comes with an electric powertrain, offering impressive acceleration and a significant range on a single charge.

• Simplified Charging: Charging the battery is simplified with options for AC and DC charging, fast-charging capabilities, and user-friendly settings via the MINI App.

The new MINI Cooper SE combines urban driving fun with an all-electric drivetrain, showcasing MINI's exceptional status in the automotive world. Over its 60+ year history, MINI has consistently evolved while maintaining its commitment to efficient space utilization for passengers in a compact design. The latest generation embraces digital experiences, modern assistance systems, and emissions-free electric mobility, representing MINI's all-electric future.

Stefanie Wurst, Head of MINI, states, "The new MINI Cooper seamlessly blends the traditional MINI DNA with innovative electric technology, delivering the iconic MINI driving experience with zero emissions."

Charismatic Simplicity: New MINI Design

The design of the latest MINI models is a fusion of modernity, digital innovation, and unmistakable style. This transformation reflects MINI's path to becoming an all-electric brand by 2030. This new design language, known as "Charismatic Simplicity," focuses on giving each MINI model a unique character while maintaining a clear and reduced design language that highlights the brand's essence.

Exterior: Streamlined and Striking

The new MINI 3-door retains the core of the brand with its all-electric drivetrain, delivering urban driving enjoyment while embracing MINI's electric future. Its agile and compact silhouette, featuring short overhangs, a short bonnet, and a long wheelbase, exudes charisma with classic design elements. The flush door handles and absence of fender flares and classic side scuttles enhance the modern exterior design, emphasizing the body paint finish on the larger body surface.

Striking Face with Fresh Radiance: MINI LED-lights

In this new generation, the MINI Cooper's front end retains the iconic circular headlights and striking grille. The new octagonal front grille, featuring Vibrant Silver accents, adds to the vehicle's expressive appearance. The LED-lights offer unique light signatures, and their interaction with the MINI Cooper includes captivating welcome and goodbye animations, enhancing the anticipation of driving a MINI.

Enhanced Details for a Dynamic Presence

The front headlights no longer feature chrome elements, resulting in a more focused front section. The side view presents increased clarity with the absence of a circumferential Black Band. This reduction in components highlights the body color and emphasizes MINI design features such as the visual three-part division of the vehicle body, the all-round window area, and the contrasting roof.

Four Individual Trims for Personalization

The all-electric MINI Cooper offers four distinct trims, each with its unique character. From the Essential Trim's clarity and reduced overall appearance to the Favoured Trim's expressive exterior details, customers can choose the level of personalization that suits their style.

The Interior: Minimalist, Digital, Inviting & Cozy

Inside, the MINI Cooper features a minimalist design reminiscent of the classic Mini. The round instrument cluster in the center and the toggle bar below, combined with the steering wheel, define the interior's purist design. The optional head-up display ensures relevant information appears in the driver's field of vision, minimizing the need for additional displays on the dashboard.

MINI Interaction Unit: High-Res OLED Display

The central OLED display, with high resolution, is a focal point of the interior. Controlled by the MINI Intelligent Personal Assistant, it offers an intuitive touch or voice-controlled interface for all vehicle functions. The display's design is reminiscent of smartphones, making operation simple and familiar.

New MINI Experience Modes: Tailored Driving Fun

The MINI Experience Modes, including Core, Green, and Go-Kart, offer unique user interfaces to enhance driving pleasure. Additional modes can be added for further personalization. The immersive experience extends into the door panels with MINI projectors and ambient lighting, creating a distinct atmosphere inside the car.

Redesigned Toggle Bar: Clean and Functional

The newly designed toggle bar simplifies the interior, providing direct access to essential driving functions. This design eliminates the need for a gearshift, creating more storage space in the center console. Smartphones can be charged wirelessly, and there's an option for a panoramic glass roof to brighten the interior.

Four Newly Designed Trims for a Unique Look

The color and material concept of the new MINI Cooper is minimalist and modern. High-quality, environmentally friendly materials are used throughout the interior. Four trims, from Classic to JCW, offer various levels of luxury and style.

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