2024 Lotus Eletre S Kaimu Grey

• Introducing the 2024 Lotus Eletre S: Redefining hyper-SUVs with striking design and cutting-edge technology.
• Lotus Eletre combines 75 years of sports car DNA with practicality and versatility for a new generation of customers.
• Experience class-leading ride, handling, and aerodynamic performance in the Lotus Eletre.
• Collaboration between UK, German, and Chinese teams ensures a global approach to craftsmanship and engineering.
• Thousands of customers have already secured their Eletre, with deliveries starting in China and expanding to global markets.
• The Eletre is a testament to Lotus' commitment to delivering the best performance in any automotive segment.
• Enjoy the most advanced Lotus ever made, featuring state-of-the-art technologies and future-proofed hardware.
• The Eletre's comprehensive standard specification includes advanced features like active air suspension and a 5G-capable infotainment system.
• Luxurious enhancements are available in the Eletre S variant, with additional features and premium audio.
• Performance enthusiasts can opt for the flagship Eletre R, equipped with advanced handling capabilities and a track mode for an exhilarating driving experience.

The ongoing transformation of Lotus into a global performance business and brand reaches a significant milestone with the arrival of the highly anticipated Lotus Eletre hyper-SUV. This striking and progressive new model is the first of its kind, embodying the core principles and Lotus DNA derived from 75 years of sports car design and engineering. The Lotus Eletre emerges as an all-new lifestyle vehicle, catering to a new generation of Lotus enthusiasts who seek world-class dynamic performance, captivating design, and a practical, versatile, and spacious family-focused driving experience. Equipped with cutting-edge digital technology, the Eletre ensures enhanced safety and convenience on the road.

Evoking the heart and soul of the latest Lotus sports car, the Emira, and harnessing the revolutionary aerodynamics of the all-electric Evija hypercar, the Eletre sets a new benchmark for hyper-SUVs. With its class-leading ride and handling, precise steering, and exceptional aerodynamic performance, the Eletre proudly continues Lotus' legacy of automotive design and engineering excellence spanning over seven decades. The vehicle's stunning design, efficient engineering solutions, and commitment to embracing technology showcase Lotus' unwavering dedication to innovation, craftsmanship, and pushing boundaries, which have been instrumental in establishing Lotus as a renowned automotive brand.

The Eletre joins a distinguished lineage of Lotus road cars, featuring a name that follows the brand's tradition of starting with the letter "E." Interestingly, the word "Eletre" holds special meaning in several Eastern European languages, signifying the concept of "Coming to Life." This connection is fitting as the Eletre marks the beginning of a new chapter in Lotus' history, representing the brand's first accessible electric vehicle and its debut in the SUV segment.

Collaboration between highly experienced and dedicated Lotus teams in the UK, Germany, and China has brought the Eletre to life. These teams include the product definition and attributes teams at Hethel, the renowned home of Lotus since 1966; the design teams at the UK Creative Centre (UKCC) in Coventry; the engineering and dynamics teams at the Germany Innovation Centre (GIC) in Raunheim; and the Lotus Tech engineering and manufacturing teams in Wuhan. This global effort ensures that the Eletre showcases the best of British engineering expertise while catering to the demands and preferences of a global market.

Following its world premiere in London in March 2022, the Lotus Eletre has already received an overwhelming response from customers worldwide, with thousands of deposits placed to secure this remarkable vehicle. The Eletre lineup comprises three distinct versions: Eletre, Eletre S, and Eletre R, each offering a choice of powertrains to suit individual preferences.

Initial customer deliveries commenced in China in March, with further availability scheduled for global markets, including Europe and the UK, later this summer. Mike Johnstone, Group Vice-President and Chief Commercial Officer of Lotus, emphasizes that the Eletre remains true to Lotus' heritage, delivering exceptional dynamic performance while integrating modern comforts, practicality, and cutting-edge technologies. As Lotus extends its reach beyond two-seater sports cars, the Eletre, alongside other fully electric lifestyle models, offers a range of highly desirable Lotus vehicles that cater to diverse needs throughout different stages of life. This natural progression signifies Lotus' commitment to delivering unparalleled performance across various automotive segments.

Maximilian Szwaj, Vice-President of Lotus Technology and Managing Director of GIC, highlights Lotus' long-standing tradition of innovation, leading the way in aerodynamics, active systems, and lightweight construction for the past 75 years. The Eletre encapsulates these fundamental qualities while incorporating state-of-the-art technologies such as deployable LIDAR sensors, future-proofed hardware, and software. The vehicle also boasts a stunning 5G-capable infotainment system powered by Lotus Hyper OS, ensuring superior performance for visual effects and interactive feedback. With its advanced features and unrivaled technological prowess, the Lotus Eletre emerges as the most advanced Lotus ever produced.

The comprehensive standard specification of the Eletre includes an array of cutting-edge features and technologies. Active air suspension, continuous damping control, torque vectoring, Lotus Intelligent Dynamic Chassis Control, Matrix LED headlights, Adaptive Cruise Control, and Visual Park Assist are just a few of the remarkable offerings. Inside the Eletre, occupants can enjoy the comfort of four-zone climate control, 12-way electric-adjust front seats, a head-up display, wireless Apple CarPlay, Android Auto, and a phenomenal 1,380W 15-speaker KEF Premium Audio system.

For customers seeking the epitome of luxury, the Eletre S variant offers an enhanced specification that includes additional features such as soft door close, privacy glass, an active rear spoiler, configurable ambient lighting, illuminated side sills, an air quality system, and an exceptional 2,160-watt 23-speaker KEF Reference Audio system. Furthermore, the Eletre S sports 22-inch 10-spoke forged wheels in a striking grey finish with a diamond-turned appearance.

The flagship Eletre R, tailored for performance enthusiasts, benefits from the Lotus Dynamic Handling Pack, incorporating Intelligent Active Roll Control and Active Rear Steering. Additionally, the Eletre R features a Carbon Pack, Pirelli P Zero performance tires, gloss black wheels, and a sixth Drive Mode: Track.

To further personalize the Eletre, customers have the option to customize their vehicle with a comprehensive range of option packs. These packs include the Executive Seat Pack, Comfort Seat Pack, Extended Carbon Fibre Pack, Interior Carbon Fibre Pack, Parking Pack, and Highway Assist Pack. For those desiring even greater customization, standalone options are available, allowing customers to select individual features from the packs. Furthermore, a wide selection of colors, materials, and finishes are available for the interior, enabling customers to create a truly bespoke driving environment.

The 2024 Lotus Eletre is now available to order, with prices starting at £89,500 in the UK and €95,990 in Europe. Pricing details for other regions will be announced in due course. With its captivating design, groundbreaking technology, and uncompromising performance, the Eletre represents the epitome of Lotus' dedication to automotive excellence, ensuring an exhilarating driving experience for customers worldwide.

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