2024 Jaguar Type 00 Concept

The 2024 Jaguar Type 00 Concept represents a bold step forward for the brand as it embraces its new philosophy, Exuberant Modernism, under a revamped brand identity. This concept showcases Jaguar’s dedication to innovation and creativity while transforming into an electric-only luxury automotive marque.

• The 2024 Jaguar Type 00 Concept highlights Jaguar’s shift towards Exuberant Modernism, forming the foundation of its design and creative philosophy.
• The concept was introduced during Miami Art Week, showcasing the brand’s transformation into an electric-only luxury automaker.
• The Type 00’s design includes a long bonnet, fastback profile, boat-tail rear, and 23-inch alloy wheels, delivering a modern and dramatic silhouette.
• The vehicle is built on the proprietary Jaguar Electrical Architecture (JEA), which enables its unique design and electric vehicle functionality.
• Jaguar’s core design principles—Exuberant, Modernist, and Compelling—are integrated into both the car's appearance and client interactions.
• The interior features travertine stone accents, floating brass spines, and woven textiles, creating a tactile and artistic cabin space.
• A personalization feature, the Prism case, allows occupants to tailor the cabin’s lighting, soundscape, and visuals using natural material-inspired totems.
• Jaguar’s updated identity is reflected in its device mark, monogram, and Strikethrough graphics, emphasizing symmetry, geometry, and modernist influences.
• The concept introduces color options like Satin Rhodon Rose (Miami Pink) and Inception Silver Blue (London Blue), reflecting Jaguar’s artistic heritage.

Design Vision at Miami Art Week

Unveiled at Miami Art Week, the Jaguar Type 00 previews the brand’s future direction while reconnecting with its heritage of originality. This event highlighted Jaguar’s commitment to designing vehicles that embody exclusivity and innovation. The concept integrates zero tailpipe emissions and stands as the first car in Jaguar's next generation of electric vehicles.

Design Features of the Type 00 Concept

The 2024 Jaguar Type 00 Concept combines modernist aesthetics with a dramatic silhouette, made possible by the proprietary Jaguar Electrical Architecture (JEA). Key design highlights include:

• A long bonnet, sweeping roofline, and fastback profile.
• Striking 23-inch alloy wheels and a boat-tail rear for aerodynamic efficiency.
• Unique proportions inspired by the iconic E-Type lineage.

Core Philosophies Behind Jaguar’s Evolution

Jaguar’s transformation is guided by three principles:

1. Exuberant: Bold and fearless design.
2. Modernist: A forward-thinking approach that respects heritage without being confined by it.
3. Compelling: A sensory, holistic connection with clients, reinforced by exceptional design and craftsmanship.

Technological Innovation in Electric Vehicle Design

The dedicated JEA platform underpins the Type 00’s design, enabling engaging handling, luxurious ride comfort, and state-of-the-art electrification. Future Jaguars aim to lead in the electric vehicle market by offering cutting-edge designs, innovative features, and enhanced range capabilities.

Distinctive Interior Design

The interior of the Type 00 Concept mirrors its bold exterior with:

• A floating brass spine running the cabin’s length, accompanied by hand-finished brass accents.
• A layered, tonal color palette inspired by natural materials like travertine stone.
• Woven textiles and tactile wool blends that evoke artistry and craftsmanship.

Personalization Features

Occupants can customize their environment using the innovative Prism case with materials like Brass, Travertine, and Alabaster. These elements influence ambient lighting, soundscapes, and screen visuals, providing an unparalleled level of personalisation.

Exterior Details and Identity

The Type 00’s exterior is a showcase of Jaguar’s reimagined identity:

• A confident front design with flush surfaces and the new Jaguar device mark.
• Hidden details such as deployable rear cameras and concealed air intakes.
• Distinctive Strikethrough graphics and full-width taillights at the rear.

Color Palette Inspired by Heritage

The two debut color options reflect Jaguar’s artistic roots:

• Satin Rhodon Rose (Miami Pink): Inspired by Miami’s Art Deco architecture.
• Inception Silver Blue (London Blue): A nod to the 1960s Opalescent Silver Blue.

Showcasing Jaguar’s Artistic Vision

Jaguar presented the Type 00 Concept at Miami Art Week in curated gallery spaces, highlighting the connection between its vehicles and modern art. This immersive display celebrated the brand's commitment to originality and artistic excellence.

Source

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