2024 Genesis GMR-001 Hypercar concept

The Genesis GMR-001 Hypercar Concept represents the centerpiece of Genesis’ ambitions in motorsport, unveiled alongside the establishment of Genesis Magma Racing. Designed to embody the brand’s philosophy of "Athletic Elegance," the hypercar is a high-performance, endurance-focused concept showcasing Genesis’ commitment to innovation in the automotive landscape.

• The Genesis GMR-001 Hypercar Concept highlights Genesis' focus on motorsport performance and design innovation, aligning with the "Athletic Elegance" philosophy.
• Genesis Magma Racing was introduced alongside the hypercar, featuring a logo inspired by the Korean alphabet (Hangeul), reflecting cultural roots.
• The GMR-001 features Genesis’ signature Two Lines lighting, wrapping around the car for enhanced aerodynamic efficiency and visual appeal.
• The car’s body design combines sculptural elements with aerodynamic functionality, optimizing airflow for racing performance.
• A sweeping parabolic line along the side profile directs airflow to the rear diffuser, improving downforce and handling on the track.
• The rear section integrates an active spoiler that adjusts dynamically to balance drag reduction and stability at high speeds.
• Developed at Genesis Design Europe under Luc Donckerwolke, the hypercar incorporates design cues from the Magma lineup, emphasizing precision engineering.
• The black finish and intense orange accents symbolize Genesis’ entry into a new era of high-performance vehicles with cultural significance.
• The GMR-001 Hypercar blends performance ambitions with Genesis' design-driven DNA, reflecting a balance of speed and elegance.
• This hypercar serves as a forward-looking model for Genesis, showcasing its vision for combining cultural authenticity with motorsport engineering.

A Distinctively Korean Identity

The introduction of Genesis Magma Racing featured the debut of its logo, drawing inspiration from the Korean alphabet, Hangeul. The design utilizes geometric shapes to spell "Magma," reflecting Genesis' cultural roots and heritage. Chief Creative Officer Luc Donckerwolke highlighted how the logo integrates cultural authenticity with a bold statement for the brand's entry into motorsport.

Signature Design with Two Lines Lighting

The GMR-001 Hypercar incorporates Genesis’ hallmark Two Lines lighting design. These sleek, horizontal lights wrap around the front and rear, accentuating the car's width while serving aerodynamic and aesthetic purposes. This lighting element seamlessly integrates into the flowing bodywork, emphasizing Genesis’ minimalist design principles and delivering a striking presence both on and off the track.

Aerodynamic Surface Sculpting

The bodywork reflects Genesis’ meticulous approach to surface design, crafted to convey movement even when stationary. Inspired by the Magma lineup, the exterior combines sculptural details with aerodynamic functionality, guiding airflow effectively while maintaining a confident and athletic stance.

Innovative Aerodynamics for Racing

The GMR-001 Hypercar’s side profile features Genesis’ signature sweeping parabolic line, which transitions seamlessly from front to rear. This design element enhances airflow to the rear diffuser, optimizing downforce and improving handling performance on the track. At the rear, a concave section integrates an active spoiler that dynamically adjusts for stability and drag reduction, ensuring optimal high-speed performance.

Developed with a Global Perspective

Developed at Genesis Design Europe under the leadership of Luc Donckerwolke, the GMR-001 Hypercar features a bold black finish with visual elements influenced by the Magma lineup. This design language symbolizes Genesis' entry into a new era of performance vehicles, blending raw racing capabilities with the elegance synonymous with the brand.

Genesis Design Philosophy in Motorsport

The GMR-001 Hypercar highlights a synthesis of Genesis’ design-driven DNA and performance aspirations. From the intense orange accents symbolizing the passion of Korean culture to the precision engineering behind its components, the hypercar embodies a new chapter in Genesis' journey.

Luc Donckerwolke emphasized, “The GMR-001 Hypercar and Magma models combine our commitment to performance and design innovation, marking a defining moment for Genesis as we elevate our brand in the motorsport domain.”

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