2024 Genesis G80 EV Magma Concept

Reaffirming its commitment to China, the redesigned Electrified G80 luxury sedan incorporates features tailored to meet the market’s unique customer preferences, which include an exclusive China-only “Vision Blue” color.

Genesis also introduced its new high-performance Magma program in China with the world premiere of the G80 EV Magma Concept, alongside showcases of the X Gran Berlinetta Concept and the GV60 Magma Concept, signaling the brand’s evolution as it enters the high-performance segment. Genesis also started sales of the Genesis GV80 Coupe, its first coupe SUV, as well as the redesigned GV80, offering Chinese consumers more choices as it continues expanding its lineup in the country.

Commemorating three years since its entry to China, Genesis is reinforcing its commitment to the region with the double world premiere of the redesigned Electrified G80 and the G80 EV Magma Concept. 

Genesis also introduced its Magma program in China with the world premiere of the G80 EV Magma Concept, also in a China-exclusive “Acme Blue” color, in addition to showcasing its X Gran Berlinetta Concept and the GV60 Magma Concept. 

The Genesis Magma program infuses the brand with a new dynamism and marks Genesis’ exciting entry into the realm of high-performance vehicles. Through Magma, Genesis endeavors to redefine the boundaries of performance and luxury, with the ultimate aim of developing a high-performance Magma variant for each existing model in the Genesis lineup.

G80 EV Magma Concept 

“The introduction of Genesis Magma to China signifies our expansion into a new frontier of the driving experience,” said SangYup Lee, Head of Genesis Global Design. “The G80 EV Magma Concept unveiled today is a stunning expression of both our design and engineering capabilities, as well as our commitment to meet the ever-evolving needs of Chinese consumers in pursuit of ultimate performance, represented by the beautiful and China-exclusive Acme Blue.” 

One of the standout features of the G80 EV Magma Concept is the China-exclusive Acme Blue color. Inspired by the blue flames that are known to burn at the highest temperature range, this unique color symbolizes the dedication to China’s continuous progress and advancement while also signifying the ever-evolving nature of the brand's Magma program. 

Building on the success of the GV60 Magma Concept, the G80 EV Magma Concept marks the second electric vehicle model in the Magma program. True to the Genesis ethos, this concept highlights a more athletic aspect compared to the Electrified G80, perfectly embodying power, performance, and style. 

In terms of design, the G80 EV Magma Concept features various enhancements. The front grille has been redesigned, offering a more striking appearance. Wider fenders and a new rear bumper give the vehicle a more commanding presence on the road. The wider body and lowered ride height are complemented by 21-inch wheels, which are wider at the rear. 

The rear bumper is adorned with an integrated fog lamp, reminiscent of iconic racing cars, while a sculpted trunklid and pronounced spoiler lip contribute to improved aerodynamics. The rear diffuser and ducktail spoiler work together to optimize the flow of air, further enhancing the vehicle's overall performance. 

Performance is a key element of the G80 EV Magma Concept, with various enhancements implemented. The use of an advanced suspension system, high-performance wheels, and large, ventilated front and rear brakes significantly enhance the vehicle's capabilities. 

The wider track, tuned suspension for elevated road-holding and cornering potential, and larger brakes ensure excellent handling and increased driver confidence. Keeping in mind the importance of weight management, the lightweight wheels have been optimized to cool the brakes while reducing unsprung weight. 

The interior of the G80 EV Magma Concept is crafted with Alcantara, quilted leather, and carbon fiber inserts featuring a blue-colored weave.

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