2024 Ford RS2.00 Concept

The 2024 Ford RS2.00 Concept pays homage to the legendary 1984 Ford RS200, created to commemorate its 40th anniversary. The "RS2.00" name draws from the original RS200 while hinting at a new virtual generation of the rally legend. Designed by a passionate team within Ford, this virtual concept bridges the gap between the past and future of Ford's performance heritage, appealing to both car enthusiasts and gamers alike.

• The 2024 Ford RS2.00 Concept is a virtual car created to celebrate the 40th anniversary of the iconic 1984 Ford RS200.

• The name RS2.00 symbolizes both a tribute to the RS200 and a nod to the virtual realm, hinting at the next chapter in Ford’s performance legacy.

• The concept was developed in a unique "SkunkDesignWorks" style, initiated by a group of designers from Ford of Europe working outside their official duties.

• The design process was highly collaborative, with decisions made by the design team to reflect their vision, integrating traditional techniques like clay modeling alongside modern software tools.

• The RS2.00 Concept is aimed at a new audience, specifically gamers, with the first version, the "Apex Hero", designed for virtual driving with a focus on agility and fun on tight roads.

• The car features a "friendly monster" design philosophy, balancing high performance with approachable, non-aggressive aesthetics, similar to the original RS200 from the Group B rally era.

• The RS2.00 interior draws inspiration from gaming simulators, with flexible seating and a steering column acting as the control center for driver preferences.

• The design merges real and virtual elements, including holographic glitching headlights and pixel carbon, a modern twist on traditional carbon fiber, blending physical and digital design.

• The transparent front portion and other visual design features emphasize the connection between driver and car, catering to the gaming environment with added visual engagement.

• The RS2.00 Concept both honors the legacy of the original RS200 and introduces the RS brand to a broader audience, marking the beginning of a new journey for Ford’s performance car lineup.

"SkunkDesignWorks" Development Approach

The RS2.00 Concept emerged from a unique, unofficial initiative led by the Ford of Europe Design Team. What began as a design exercise for Steve Saxty's "Secret Fords" book evolved into a full-fledged project, driven by the designers' enthusiasm for the RS200. Working in a "Skunkworks" style, the team developed additional sketches and a 3D model outside of regular work hours, with full support from Ford's leadership once the project came to light.

Collaborative Design Process

The RS2.00 Concept was developed through a collaborative process where designers made decisions independently, fostering creativity and experimentation. Utilizing both traditional techniques like clay modeling and modern software tools, the team aimed to create a car that reflected their collective vision. The final design showcases Ford's ability to balance innovation with the traditional values of automotive design.

From Racing Legend to Virtual Gaming Icon

Building on Ford's strong presence in video game franchises, the RS2.00 Concept aims to introduce a new audience to Ford’s racing heritage. Designed with agility and fun in mind, the "Apex Hero" version is a virtual recreation of the original road-going RS200, optimized for tight roads and dynamic driving experiences. The concept's flexible design allows for future modifications, including potential electrification and multiple drivetrain configurations.

"The Friendly Monster" Design Philosophy

The design ethos behind the RS2.00 Concept revolves around the idea of the "friendly monster"—a car with monstrous performance but approachable aesthetics. This mirrors the original RS200's less aggressive appearance during the Group B rally era. The RS2.00's playful design includes transparent front elements and visual connections between interior and exterior features, showcasing a balance between form and function.

Interior Design Inspired by Gaming

The interior of the RS2.00 Concept is designed to enhance the player experience, drawing inspiration from racing simulators. The seats are built to adapt to the occupant's body shape, while the steering column acts as the control center for driver preferences. The concept’s interior prioritizes user interactivity, with features like a central steering wheel screen and a light strip across the header that serves as an active blind-spot indicator.

Between Real and Virtual Design Elements

The RS2.00 Concept blends real and virtual design cues. Its four-round-eye headlights reference the original RS200, but modernize the look with a holographic glitching effect. Additional elements like "pixel carbon", which appears as traditional forged carbon until closer inspection, add to the concept’s digital-inspired identity. These features not only highlight the design but also engage players with visual elements like an active spoiler and hollow diffuser, further emphasizing the car’s connection to the gaming world.

A Tribute to Heritage and Future Potential

The Ford RS2.00 Concept serves as both a tribute to the original RS200 and an invitation to new Ford enthusiasts. Designed to appeal to a new generation, it brings the RS brand into a digital space while staying true to the core principles of performance and driving excitement. The "Apex Hero" version is the first step in the RS2.00’s journey, marking the beginning of an evolving story for Ford's iconic performance cars.

Source

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