2024 Ford Ranger Lariat

• The 2024 Ford Ranger is the most connected and capable Ranger ever, designed for outdoor adventures.

• The Ranger is Built Ford Tough, offering durability and reliability for adventure-seeking customers.

• The all-new Ranger features powerful engine options, including the proven 2.3-liter EcoBoost and an available 2.7-liter EcoBoost V6.

• Enhanced storage and convenience features make the Ranger practical and versatile for carrying gear and tools.

• The Ranger boasts cutting-edge technology, including a large center touchscreen with Ford's SYNC4A system and wireless charging capabilities.

• Safety is a priority, with the Ranger offering a comprehensive suite of driver assist features for confident off-roading.

• The bed of the Ranger includes practical features such as an Integrated Box Side Step, a power inverter, and a workbench tailgate.

• The bold design of the Ranger sets it apart with unique grilles, C-clamp headlights, and strong shoulder lines.

• The all-new Ranger will be proudly assembled in the USA at the Michigan Assembly Plant in Wayne, Michigan.

• Orders for the 2024 Ford Ranger will begin later this month, with availability starting in late summer.

The 2024 Ford Ranger pickup truck is designed to meet the demands of adventure-craving owners who love the outdoors. With its smart new features and enhanced capabilities, the all-new Ranger enables owners to explore new places and take on new challenges. It is the most connected and capable Ranger ever, and it proudly carries the Built Ford Tough badge, ensuring durability and reliability on every adventure.

Built Ford Tough: Durability and Reliability for Adventure Seekers

Ford has engineered every aspect of the all-new Ranger to meet the uncompromising demands of its adventure-seeking customers. From the frame to the suspension, powertrains, connectivity, and advanced driver assist software, no detail has been overlooked. The Ranger has undergone rigorous testing, including testing on broken road surfaces in Australia, harsh hauling and towing in America, and extreme temperature testing in New Zealand. With its fully boxed high-strength steel frame, improved ground clearance, and better approach and departure angles, the Ranger is ready to tackle any off-road challenge while providing improved stability and maneuverability.

Powerful Performance: Engine Options and Capabilities

The all-new 2024 Ranger offers two powerful engine options to suit different needs. The proven 2.3-liter EcoBoost engine, producing 270 horsepower and 310 lb.-ft. of torque, comes as the standard engine. For those seeking even more power, the Ranger offers an available 2.7-liter EcoBoost V6 shared with the F-150 and Bronco, delivering 315 horsepower and 400 lb.-ft. of torque. With a maximum towing capacity of 7,500 pounds and a maximum payload capacity of 1,805 pounds, the Ranger is ready to haul and tow with confidence. All Rangers come with a standard class-exclusive 10-speed automatic SelectShift transmission and an available electronic shift-on-the-fly 4×4 system for on-demand off-road capability.

Enhanced Storage and Convenience Features

The all-new Ranger introduces clever storage and useful features to make every adventure more convenient. Owners can enjoy an available wireless charger for mobile devices, a large center console storage bin, and big door pockets designed for quick access to frequently used tools and items. The addition of an available second, upper glovebox provides even more storage space. The Ranger also offers improved second-row storage with under-seat rear cargo bins optimized for easy stashing. Furthermore, the new fold-flat rear seatbacks and ample space behind the seats allow for hassle-free loading of large objects.

Cutting-Edge Technology and Connectivity

Inside the cabin, the all-new Ranger boasts upgraded materials, improved fit and finish, and purposeful technology. It features a standard 8-inch digital instrument cluster, with the option for a full-screen 12.4-inch cluster, as well as a standard 10.1-inch or best-in-class available 12-inch center touchscreen with Ford’s SYNC4A system. The SYNC4A system puts smart and connected features at your fingertips, allowing easy access to dedicated screens for drive modes, off-road data, navigation, music, and other vehicle controls. The center screen is also linked to the available 360-degree camera, making parking and navigating tricky terrain a breeze. Physical buttons and knobs below the screen simplify the control of commonly accessed features like climate control and radio volume. With two USB ports in the cab and an available wireless charge pad, devices can be easily charged on the go. The Ranger also receives over-the-air updates, ensuring that it continues to improve and offer new features over time.

Safety and Driver Assist Features for Confident Off-Roading

The all-new Ranger comes equipped with an impressive array of driver assist features, making it safer and more capable on and off the road. With 31 standard or available driver assist features, the Ranger offers the most comprehensive package in its class. These features include BLIS with Trailer Coverage, which alerts drivers to vehicles in blind spots, and Adaptive Cruise Control with Stop and Go. The intuitive-to-use short-throw E-shifter on Lariat 4×4 models enables the Ranger to offer available class-exclusive Active Park Assist 2.0, a fully automated system that assists in parallel and perpendicular parking. The Ranger also offers class-exclusive Pro Trailer Backup Assist and Trailer Reverse Guidance, which use cameras to provide real-time coaching on trailer maneuvering.

Practical and Versatile Bed Features

The bed of the all-new Ranger is designed to be practical and versatile, catering to the needs of outdoor enthusiasts. It features an available Integrated Box Side Step behind the rear tires, providing a strong and stable way to access everything in the cargo box. The bed also includes an available 400-Watt power inverter with an outlet, making it easy to power various tools and equipment. The redesigned tailgate doubles as a workbench, complete with an integrated ruler and clamp pockets. With two inches of added track width, the bed offers more than four feet of width between the wheel wells, making it easier to load bulky cargo like ATVs.

Bold Design That Stands Out on and off the Road

The design of the all-new Ranger exudes confidence and strength. Unique grilles and front-end appearances distinguish the XL, XLT, and Lariat models. The C-clamp headlight treatment and strong shoulder lines give the Ranger a sure-footed look, while bold wheel arches add to its rugged appeal. The rear end features C-clamp taillamps, and the unmistakable “RANGER” stamp on the tailgate leaves no doubt about the vehicle’s identity.

Proudly Assembled in the USA: Michigan Assembly Plant

The 2024 Ford Ranger will be proudly assembled at the Michigan Assembly Plant in Wayne, Michigan. This plant has a rich history of producing high-quality vehicles, and the all-new Ranger continues this tradition. Orders for the new Ranger will begin later this month, with availability starting in late summer. The 2.7-liter EcoBoost engine option will be available in late fall.

Experience the All-New 2024 Ford Ranger: Built Ford Tough for Adventure

With its enhanced capabilities, advanced technology, and rugged design, the all-new 2024 Ford Ranger is ready to take on any adventure. Whether you’re exploring new trails or embarking on a multi-day journey, the Ranger provides the durability, reliability, and convenience you need. Get ready to do more of what you love outdoors with the most connected and capable Ranger ever built.

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