2024 Ford F-150 ORV Concept

Ford Custom Garage offers an enhanced lineup of customizable Ford trucks and SUVs, enabling customers to tailor their vehicles with exclusive, limited-edition appearance and performance upgrades. These packages, refreshed over time, provide vehicle owners with unique options for both on-road and off-road configurations.

• Ford Custom Garage offers unique customization options for trucks and SUVs, including exclusive, limited-edition appearance and performance packages.
• The initial Ford Custom Garage packages—Matte Black and Sinister Bronze—are available for the Ford Bronco and will debut at the 2024 Specialty Equipment Market Association (SEMA) Show.
• Designed for both on-road and off-road models, Ford Custom Garage packages allow customers to personalize their vehicles to match their lifestyle and preferences.
• Ford’s vehicle personalization business has grown over 20% in recent years, reflecting the rising demand for custom modifications.
• Every Ford Custom Garage package is engineered by Ford’s Vehicle Personalization and Performance Parts team, ensuring each component meets factory quality and safety standards.
• The customization packages are covered under Ford’s new vehicle warranty and can be serviced by any Ford dealer across the U.S.
• The available Bronco packages can be ordered through a single part number, streamlining the purchasing process for customers interested in full-vehicle customization.
• F-150 ORV Project Vehicle: This off-road-ready model is based on the 2024 F-150 XLT FX4 and features a 5.0-liter V8 engine paired with specialized off-road components.
• F-150 ORV modifications include a Bilstein 2-inch lift kit, underbody armor, custom wheels, auxiliary switches, RIGID Industries off-road lighting, and ORV-specific graphics.
• Ford Performance ORV upgrades enable the standard F-150 to handle challenging terrains, combining durability with off-road-specific styling elements.

Ford Custom Garage initially offers two complete packages for the Ford Bronco—Matte Black and Sinister Bronze. These options, set to debut at the 2024 Specialty Equipment Market Association Show in Las Vegas, provide comprehensive customization choices for Bronco owners.

Ford’s personalization business has seen more than a 20% growth over the last five years, reflecting a significant increase in demand for post-purchase vehicle customization options. This trend underscores a customer interest in creating unique, lifestyle-oriented vehicles.

Kim Mathers, Ford’s director of Vehicle Personalization and Performance Parts, emphasizes that Ford Custom Garage packages reflect customer input, industry trends, and high standards. Each part in these limited-edition packages is designed and tested to meet Ford’s factory standards, ensuring quality, safety, and ease of installation.

Packages available through Ford’s Vehicle Personalization and Performance Parts teams are engineered to fit Ford’s quality standards. They are also covered under Ford’s new vehicle warranty and can be serviced at any Ford dealership in the United States, adding to their appeal.

The first Ford Custom Garage packages—Matte Black and Sinister Bronze for the Bronco—are available through Ford dealers across North America. Each package can be ordered with a single part number, simplifying the ordering process for comprehensive vehicle modifications, from wheels to engine tuning.

F-150 ORV Project Vehicle

The Ford Performance ORV F-150 begins with a 2024 F-150 XLT FX4 equipped with a 5.0-liter V8 engine, modified with specialized components for advanced off-roading capabilities. Enhancements include a Bilstein 2-inch lift kit, additional underbody armor, exclusive wheels, auxiliary upfit switches, RIGID Industries off-road lighting, and ORV-specific exterior trim and graphics.

These Ford Performance ORV upgrades provide the standard F-150 with robust off-road capability and distinctive styling, offering enthusiasts an optimized vehicle for challenging terrains while ensuring an appealing design.

Source

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