2024 Ford Bronco Wild Fund Concept

The Ford lineup of trucks and SUVs introduces the Ford Custom Garage, a platform that allows vehicle owners to customize their vehicles with exclusive, limited-edition appearance and performance upgrades. This initiative enables customers to personalize their rides, ensuring they remain distinctive and contemporary over time.

• The Ford Custom Garage program allows owners to personalize their vehicles with limited-edition appearance and performance upgrades.
• Two customization packages for the 2024 Ford Bronco—Matte Black and Sinister Bronze—will be featured at the 2024 Specialty Equipment Market Association (SEMA) Show.
• Ford’s personalization and accessories segment has increased by over 20% in the past five years, indicating strong consumer demand for vehicle customization options.
• The Ford team focuses on customer input to develop new trends and limited-edition packages through authorized dealers.
• All customization parts are designed to meet factory standards, ensuring compatibility and ease of installation.
• Customization packages are covered under Ford’s new vehicle warranty and can be serviced at any authorized dealer in the U.S.
• The initial Ford Custom Garage packages are available at Ford dealerships across North America, starting with options for the Bronco.
• The Bronco Wild Fund Project Vehicle is based on the Bronco Big Bend 4-door model featuring a 2.3-liter EcoBoost engine, aimed at promoting sustainability.
• This concept includes specialized features such as 7-Spoke wheels, a Bilstein 2-inch lift kit, and Katzkin leather seats tailored for off-road capability.
• The Ford Performance Parts Tube Doors and Power Soft-Top enhance the vehicle's outdoor utility, catering to adventurous customers.

Customization Packages for Ford Bronco

Ford Custom Garage offers two complete customization packages for the Ford Bronco—Matte Black and Sinister Bronze. These packages are set to be featured at the 2024 Specialty Equipment Market Association (SEMA) Show in Las Vegas, highlighting options for both on-road and off-road vehicles.

Growth in Personalization and Accessories

Ford’s personalization and accessories sector has expanded by over 20% in the past five years. This growth reflects an increasing consumer demand for options that allow continued personalization of their vehicles to align with individual lifestyles post-purchase.

Customer-Centric Design Philosophy

Kim Mathers, the director of Ford Vehicle Personalization and Performance Parts, emphasizes that customers seek to tailor their vehicles to reflect personal style and current trends. The Ford team actively engages with customers to identify new trends, developing limited-edition Ford Custom Garage packages through authorized dealers. Each component is crafted and tested to meet factory standards, ensuring quality and straightforward installation.

Comprehensive Warranty and Service

Ford's Vehicle Personalization and Performance Parts teams design and release packages that guarantee precise fit and function, all covered under Ford’s new vehicle warranty. These packages can be serviced at any authorized Ford dealer across the United States.

Availability of Custom Packages

The initial Ford Custom Garage packages are now accessible at local Ford dealers throughout North America, starting with the Matte Black and Sinister Bronze options for the Bronco. Customers can order complete kits using a single part number, which includes everything needed for modifications, ranging from wheels to engine tuning.

Bronco Wild Fund Project Vehicle

The Bronco Wild Fund Project Vehicle is based on the Bronco Big Bend 4-door model equipped with a 2.3-liter EcoBoost engine. It reflects Ford’s commitment to preserving the planet’s trails, promoting sustainability for future generations.

Innovative Features of the Bronco Wild Fund Concept

Developed by Ford Performance Parts and Accessories, this concept kit showcases potential future offerings for Bronco customers. It includes distinctive 7-Spoke wheels in a concept green color, a Bilstein 2-inch lift kit tuned by Ford Performance, and custom Katzkin leather seats designed for durability and rugged style. The package also features Ford Performance Parts Tube Doors and a Power Soft-Top, facilitating outdoor adventures and a connection to nature.

Source

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