2024 Ford Bronco Sport Wild Fund Concept

Ford’s Custom Garage platform introduces new, personalized customization options for trucks and SUVs, providing owners with exclusive appearance and performance upgrades. Through limited-edition packages, Ford owners can personalize their vehicles to reflect their individual preferences, with offerings that evolve over time. This program caters to both on-road and off-road vehicles, debuting with two core options for the Ford Bronco—Matte Black and Sinister Bronze—set to premiere at the 2024 Specialty Equipment Market Association (SEMA) Show in Las Vegas.

• Ford Custom Garage provides exclusive customization options for trucks and SUVs, including limited-edition appearance and performance upgrades.

• Initial Ford Custom Garage packages for the Ford Bronco—Matte Black and Sinister Bronze—will debut at the 2024 SEMA Show.

• Ford’s personalization and accessories business has grown by more than 20% in five years, highlighting increased demand for vehicle customization options post-purchase.

• Ford Custom Garage packages are engineered to meet factory standards, ensuring precise fit and function while maintaining compatibility with Ford’s vehicle warranty.

• Available Ford Custom Garage packages can be serviced by any Ford dealership in the U.S., supporting easy maintenance and customer convenience.

• Ford Custom Garage packages for Bronco models, including Matte Black and Sinister Bronze, can now be ordered through Ford dealers across North America.

• Each Ford Custom Garage package comes as a complete kit, covering everything from wheels to engine tuning, and can be ordered using a single part number.

• The Bronco Sport Wild Fund Concept serves as a preview of potential future retail kits, designed for the 2025 Bronco Sport Badlands Sasquatch.

• Bronco Sport Wild Fund Concept features 17-inch Free Wheeling wheels in green, a Ford Performance Lift Kit, and custom Katzkin seat covers for an outdoor-ready look.

• Ford Custom Garage’s growing lineup supports diverse styling preferences for both on-road and off-road journeys, reflecting Ford’s commitment to personalized vehicle enhancements.

Growth in Ford Personalization and Accessories

Over the past five years, Ford’s personalization and accessories division has seen over 20% growth, meeting a strong demand for post-purchase vehicle customization. The department is focused on offering products that allow customers to enhance their vehicles to align with lifestyle needs and aesthetic preferences, all designed to Ford’s rigorous standards.

Ford Custom Garage Packages

The initial Ford Custom Garage packages, crafted by the Vehicle Personalization and Performance Parts teams, are engineered to provide precise fit and compatibility with factory standards. Covered by Ford’s vehicle warranty, these packages can be serviced at any Ford dealership in the U.S. The packages come as complete kits, with Matte Black and Sinister Bronze packages for the Bronco now available at Ford dealers across North America. Each kit can be ordered as a single part number for comprehensive upgrades, including everything from wheels to engine tuning.

Bronco Sport Wild Fund Concept

The Bronco Sport Wild Fund Concept offers a glimpse at future retail customization kits for the Bronco Sport series, featuring off-road upgrades. Inspired by the new 2025 Bronco Sport Badlands Sasquatch with a 2.0-liter EcoBoost engine, this concept model includes 17-inch Free Wheeling wheels in a distinctive green finish, a Ford Performance Lift Kit, and Katzkin seat covers designed for an outdoor theme. This concept aims to enhance both on- and off-road capabilities while reflecting Ford's commitment to personalized design and adventurous styling.

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