2024 Fiat 600e La Prima

• The New Fiat 600e is a stylish and electric compact car inspired by the original Fiat 600, embodying Italian coolness and fresh style.
• It features an augmented look with a sharper face, LED lighting, and elegant design elements that exude Italian beauty.
• The interior blends Italian style with a vibrant pop soul, offering color therapy with eight ambient lighting options and a radio ambience.
• The driver's seat provides power adjustment and a back-massage function for ultimate relaxation.
• The New Fiat 600e offers advanced safety features like adaptive cruise control, blind spot detection, and autonomous emergency braking.
• It also boasts comfort features such as hands-free power liftgate, auto air conditioning, and a customizable 10.25" radio with navigation and smartphone integration.
• Connected services powered by Uconnect provide convenience, including voice commands and real-time information on charging stations and parking spaces.
• The New Fiat (600e)RED version supports (RED)'s mission to fight AIDS and features signature red accents on the exterior and interior.
• The New Fiat 600e La Prima offers an immersive Dolce Vita experience with unique color options inspired by the beauty of Italy.
• Orders for both versions will open on July 5th, with the first units arriving in the Italian market by September.

FIAT, a pioneer in sustainable urban mobility, introduces the highly anticipated 2024 Fiat 600e La Prima. This remarkable addition to the FIAT lineup signifies the brand's return to the B-segment, offering an upgraded and spacious driving experience that exudes the essence of Dolce Vita. With its increased space, extended range, and irresistible charm, the New Fiat 600e seamlessly blends the best features of the B and B-SUV segments, promising a delightful and pampered journey for both city enthusiasts and outdoor adventurers.

Reviving the legacy of the iconic Fiat 600 from the 1950s, which earned its reputation as a versatile family car, the New Fiat 600e takes center stage in the fast-growing B segment. It perfectly encapsulates the core values of the FIAT brand: Italian style, sustainability, and user-centric design. Boasting a sleek and elegant design, the New Fiat 600e measures a generous 4.17 meters in length, providing ample roominess for up to five passengers. Its best-in-class front storage, along with various smart storage solutions like seat pockets and a central tunnel with a customized cover pad and flexible cupholders, ensures convenience and practicality. With a remarkable electric range of over 400km (WLTP combined cycle) and more than 600km in city conditions (WLTP urban cycle), this electric vehicle delivers exceptional performance while prioritizing environmental sustainability. Moreover, the New Fiat 600e is equipped with state-of-the-art safety features, ensuring a secure and confident driving experience.

The New Fiat 600e is available in two distinct full-electric versions: the New Fiat 600e La Prima and the New Fiat (600e)RED. Both models cater to families seeking a family-friendly solution that embodies the essence of pure Italian Dolce Vita, with a strong commitment to environmental and social causes.

New Fiat 600e La Prima: Unmatched Comfort and Design

The New Fiat 600e, available as a 5-door model, offers an impressively spacious interior with five seats and 15 liters of interior storage capacity. Passengers can conveniently store personal items in various storage compartments, including the smart central tunnel with a customized cover pad and flexible cupholders. The trunk of the New Fiat 600e provides a generous 360 liters of load capacity, ensuring ample space for luggage and belongings.

In addition to its versatile space, the New Fiat 600e exhibits remarkable electric capabilities. Powered by lithium-ion batteries with a capacity of 54 kWh, this electric vehicle delivers a range of over 400km in the WLTP combined cycle and more than 600km in urban conditions, making it an ideal choice for both daily commutes and weekend getaways. Charging the New Fiat 600e is convenient and quick, thanks to its 100-kW fast charger system, enabling 80% battery charge in less than half an hour—equivalent to the time it takes to pack for a weekend adventure. Additionally, the vehicle comes with an 11kW On Board Charger and a Mode 3 cable for home or public charging, ensuring a full charge in under 6 hours.

With its 115 kW output, the New Fiat 600e delivers impressive acceleration, going from 0 to 100 km/h in just 9.0 seconds. It offers three driving modes—eco, normal, and sport—allowing customers to tailor their driving experience to their preferences. Furthermore, a hybrid powertrain option will be introduced by mid-2024, further expanding the range of choices for customers.

Iconic Design and Unparalleled Interior Comfort

As the bigger sister of the Fiat 500e, the New Fiat 600e draws inspiration from the original Fiat 600 and embodies the epitome of Italian coolness and fresh style. Its exterior and interior design exude Italian beauty and the Dolce Vita philosophy, creating a truly captivating and sensorial experience.

Compared to the New Fiat 500, the New Fiat 600e boasts an augmented look, featuring a sharper and more assertive face, refreshed 600-chrome signature elements on the front and sides, and a renewed LED lighting identity. The elegant and dynamic exterior is accentuated by larger wheels, with options up to 18" and a diameter of 690mm, black matte skirts, and wheel arches. Italian flair shines through in the glossy black details, chrome accents, and radiant cues on the rear lights. Notably, the Italian flag on the rear bumper adds a touch of charm to its exterior lines.

Step inside the New Fiat 600e, and you'll find yourself immersed in the Dolce Vita spirit. The interior perfectly blends Italian style with a vibrant pop soul, incorporating features designed to provide an unparalleled pampering experience. Notably, the New Fiat 600e is the first compact car to offer color therapy, allowing customers to choose from eight different colors for both ambient lighting and the radio ambience. With a ton sur ton default combination and a total of 64 selectable matching options, this electric vehicle offers an unprecedented color surround experience. The driver's seat is equipped with power adjustment and a back-massage function, providing ultimate relaxation after a long journey or a busy day. The New Fiat 600e also offers luxurious Ivory synthetic leather seats with the FIAT monogram and turquoise accents, along with three-stage heating for maximum comfort and sophistication. Other notable features include velour floor mats, 40/60 rear seats, USB Type A & Type C ports, a wireless smartphone charger, and keyless entry with proximity sensor, ensuring a comfortable and pleasurable driving experience.

Cutting-Edge Technology for Safety and Connectivity

The New Fiat 600e is not only stylish and comfortable but also packed with cutting-edge technology, guaranteeing safety and connectivity for a seamless everyday life. Equipped with level 2 assisted driving, this electric vehicle offers a host of advanced safety and assistance features, enhancing your journey and providing peace of mind.

The Adaptive Cruise Control (ACC) system adjusts the vehicle's speed in response to surrounding cars, while the Intelligent Speed Assist reads speed limits and recommends adhering to them. The Blind Spot Detection uses ultrasonic sensors to monitor blind spots and alerts drivers to potential obstacles with warning lights on the wing mirror. Other advanced safety features include Stop&Go function, Electric Parking Brake, Autonomous Emergency Braking for recognizing cyclists and pedestrians, Drowsy driver detection to monitor driver concentration levels, 360° sensors, and a rear-view camera with a 180° view and dynamic gridlines for easy parking and maneuvering.

When it comes to comfort and connectivity, the New Fiat 600e leaves no stone unturned. With features designed to enhance every trip, this electric vehicle boasts a hands-free power liftgate—ideal for busy parents juggling multiple items—an auto air conditioning system, dusk and rain sensors, and all-powered windows. The New Fiat 600e also offers a 6-speaker sound system, a fully customizable 10.25" radio with Navi, CarPlay, and Android Auto wireless integration, and a 7" digital cluster for a personalized driving experience. Additionally, connected services powered by Uconnect provide support and convenience, including voice commands for the onboard connected navigation system and real-time information on charging stations and available parking spaces.

By leveraging the FIAT application, customers can easily control various vehicle functions remotely, such as lights, horn, central locking, and heating or air conditioning, ensuring optimal comfort at their fingertips.

La Prima: The Pinnacle of Style, Tech, and Comfort

For customers seeking an extraordinary and eco-friendly mobility solution, the New Fiat (600e)RED represents the more accessible version of the New Fiat 600e. Building on the successful partnership with (RED) initiated in 2021, this version embodies the spirit of being "good for the people and good for the planet." By embracing electric power, the New Fiat (600e)RED prioritizes environmental sustainability while supporting (RED)'s mission to fight AIDS and make preventable and treatable diseases accessible to all.

Distinguished by its signature red accents, both on the exterior—bodywork, front and rear logos—and interior—dashboard fascia and design cues on the exclusive recycled fabric seats—the New Fiat (600e)RED proudly represents its partnership with (RED). Customers can further personalize their vehicle with black or white color options.

On the other hand, the New Fiat 600e La Prima delivers 100% style, tech, and comfort, offering an immersive Italian Dolce Vita experience. It comes in four different colors, each inspired by the beauty and natural landscapes of Italy: Sun of Italy, Sea of Italy, Earth of Italy, and Sky of Italy.

The order intake for both the New Fiat (600e)RED and La Prima will commence on July 5th, with the first units arriving in the Italian market by September. Stay tuned for the eagerly awaited arrival of these remarkable electric vehicles, as they revolutionize sustainable urban mobility with Italian flair.

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