2024 Audi E Concept

Audi Prepares for Future in China with "2024 Audi E Concept"

Audi introduces its first new brand alongside the "2024 Audi E Concept," highlighting a future-focused approach in China. Known as AUDI (distinct from Audi’s traditional four rings), this brand caters exclusively to the Chinese market, representing both the legacy of Audi and new technological advancements. CEO Gernot Döllner states, “Launching this brand for electric and intelligent models in China enables Audi to engage with tech-savvy consumers.” The AUDI E concept, co-developed by German and Chinese engineers, previews three upcoming production models slated for release beginning in mid-2025.

• Audi introduces the "2024 Audi E Concept" in China under a new brand, AUDI, aimed at electric and intelligent models specific to Chinese market demands.
• The AUDI brand, developed in partnership with SAIC, combines Audi's design expertise with SAIC's rapid innovation to create vehicles tailored to China’s premium electric segment.
• The AUDI E Concept previews three production models, slated to launch in mid-2025, showcasing the brand’s future direction for China’s market.
• Audi’s Advanced Digitized Platform underpins the E Concept, merging Audi’s premium engineering with cutting-edge Chinese innovations.
• The concept model targets younger, tech-savvy Chinese consumers who prioritize connectivity, advanced driver-assistance features, and modern design.
• The 2024 Audi E Concept is an all-electric Sportback featuring a spacious, digitalized interior and a minimalist yet distinctive exterior crafted for the Chinese market.
• Powered by dual electric motors, the E Concept delivers 570 kW and 800 Nm of torque with Audi's quattro all-wheel drive, achieving 0-100 km/h acceleration in 3.6 seconds.
• Its 100-kWh battery provides a range of up to 700 km (CLTC), with 800-volt architecture enabling a 10-minute charge for over 370 km of range.
• The concept’s interior offers a 4K dashboard-wide touch display, digital exterior mirrors, and a unique blend of natural materials and modern technology, inspired by local design trends.
• Smart connectivity features include the AI-driven AUDI Assistant for voice and touch controls, offering seamless interaction across the digital interface for an efficient in-car experience.

Historic Market Entry and New Collaborations

Having pioneered the premium car market in China in 1988, Audi reinforces this legacy through its new partnership with SAIC. The AUDI E concept is rooted in Audi DNA and embodies "Vorsprung durch Technik" in an era defined by electric, intelligent, connected vehicles. The collaboration offers a glimpse of three future models, positioning Audi as a leader in China’s premium electric mobility sector.

Addressing Distinct Consumer Expectations

According to CEO Döllner, “The automotive industry is undergoing unprecedented transformation, and Audi’s partnerships in China are integral to this shift.” Chinese premium customers differ from global counterparts, typically younger and more tech-driven, with high expectations for advanced connectivity, automated driving, and a unique blend of familiar and innovative interior designs.

Strengthening Partnerships

Audi and SAIC collaborate to meet the evolving needs of China’s premium segment. This partnership, led by Fermín Soneira, Audi’s former Head of Product Line for Electric Models, combines Audi’s expertise in premium automotive design with SAIC’s quick innovation cycles and local market insights. This synergy led to the creation of the Advanced Digitized Platform, which will underpin a new generation of intelligent, connected vehicles exclusively for China. The platform aims to expand Audi's BEV lineup and accelerate the brand’s transition in the world’s largest automotive market. The first three BEV models will launch in mid-size and full-size categories by 2025, with the partnership reducing development time by over 30%.

Defining Features of the "AUDI E Concept"

The 2024 Audi E Concept stands out with dimensions measuring 4,870 mm in length, 1,990 mm in width, and 1,460 mm in height, along with a 2,950 mm wheelbase. Designed as an all-electric Sportback, the concept’s Advanced Digitized Platform delivers balanced proportions and a refined exterior design. The interior offers a spacious, fully connected environment with practical digital features.

Performance and Powertrain

Equipped with dual electric motors on the front and rear axles, the AUDI E Concept achieves a combined 570 kW power output and 800 Nm of torque, with Audi’s quattro all-wheel drive allowing 0-100 km/h acceleration in just 3.6 seconds. Designed to handle diverse driving conditions, the concept car integrates China-specific driver assistance systems to ensure comfort and safety in various settings, from urban to highway driving.

Battery, Range, and Charging Efficiency

The AUDI E Concept’s 100-kWh battery supports a range of up to 700 km (CLTC), with an 800-volt architecture for rapid charging. A quick 10-minute charge provides over 370 km of range, offering a charging experience similar to refueling a traditional vehicle.

Distinctive Exterior for China’s Market

Tailored to Chinese consumer preferences, the AUDI E Concept’s exterior is minimalist, featuring smooth round arches and distinctive wrap-around lighting elements. The Sportback design presents a sleek, elongated roofline for an understated yet dynamic appearance.

Advanced Interior with Local Design Insights

The Beijing-based design team drew on both Chinese aesthetics and local consumer preferences, creating an interior that fuses comfort and integrated technology. The AUDI E Concept interior is refined and urban-friendly, featuring open storage, a wide 4K touch display across the dashboard, and digital exterior mirrors. Illuminated wood and microfiber door elements, inspired by modern architecture, create a blend of natural and contemporary materials.

Digital Systems and Smart Connectivity

The AUDI OS operating system redefines in-car interaction, with critical information easily accessible on a top-level menu for streamlined user engagement. A rich ecosystem of apps and entertainment options enhances user experience, while a seamless smartphone interface allows easy integration of personal devices.

Intuitive Interaction with the AUDI Assistant

The AI-powered AUDI Assistant serves as the interface’s central touch and voice command system, providing a personalized interaction experience. Below it, the touch-sensitive AUDI Control Bar on the center console offers adaptable controls, making navigation of the large display simple and intuitive. This feature enhances user interaction, combining functionality with sophisticated design in one touch-responsive system.

Source

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