2023 Toyota Tacoma Blue Beetle Concept

• The concept truck is a collaboration between Toyota and Warner Bros to promote the new Blue Beetle film starring Xolo Maridueña.

• Toyota's Calty design team worked with Warner Bros to customize a 2023 Tacoma with unique Blue Beetle elements.

• The truck features custom wrap graphics in blue and magenta inspired by the Blue Beetle super suit.

• Additional upgrades include Toyota tube steps and exhaust tips.

• The Blue Beetle Tacoma debuted at the 2022 SEMA Show in Las Vegas from October 31 to November 4.

• The SEMA debut coincided with the digital and Blu-ray release of the new Blue Beetle movie.

• The concept integrates the latest 2023 Tacoma design and features as the base truck.

• Subtle links connect the truck's design to the Blue Beetle character from DC Comics.

• As the first Latino superhero-led DC movie, Blue Beetle represents a milestone.

• The eye-catching concept promotes the film through unique, character-inspired design details.

The 2023 Toyota Tacoma Blue Beetle Concept is a custom truck build created through a collaboration between Toyota and Warner Bros. Pictures to promote the new Blue Beetle superhero movie. This special Tacoma integrates design elements inspired by the Blue Beetle character and serves as a hero vehicle in the film.

Collaboration Brings Blue Beetle to Life

Toyota partnered with Warner Bros. Pictures on the new Blue Beetle movie, starring Xolo Maridueña as the DC Comics superhero Blue Beetle. As the first Latino superhero to headline a DC movie, Blue Beetle represents an important milestone.

To promote Blue Beetle, Toyota's Calty design team worked with Warner Bros. to customize a 2023 Tacoma pickup truck with unique Blue Beetle elements. This Tacoma build was designed for the movie's promotional tour and red carpet premiere events.

Tacoma Transformed with Blue Beetle Design Cues

The Blue Beetle Tacoma started with the 2023 Tacoma, incorporating the truck's latest design and features. Warner Bros. designers then developed custom wrap graphics inspired by the Blue Beetle super suit.

Key design details include:

• Deep blue base color with magenta and pink accents
• Graphics mimicking the textured armor of Blue Beetle
• Toyota Genuine Predator tube steps and exhaust tips

This eye-catching wrap transforms the Tacoma into a one-of-a-kind Blue Beetle concept truck. Subtle links to the character help promote the new movie.

Blue Beetle Tacoma Revealed at 2022 SEMA Show

The 2023 Toyota Tacoma Blue Beetle Concept made its public debut at the 2022 SEMA Show in Las Vegas. Show attendees could see the custom truck on display at Toyota's booth from October 31 to November 4.

The SEMA truck display coincided with the release of the new Blue Beetle movie on digital and Blu-ray platforms. This allowed the Tacoma build to generate excitement for the film's home release.

In summary, the 2023 Toyota Tacoma Blue Beetle Concept is a creative collaboration between Toyota and Warner Bros. Pictures. This custom pickup promotes the new Blue Beetle superhero movie through unique design details inspired by the titular character. The truck made its debut at the 2022 SEMA Show alongside the film's digital release.

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