2023 Peugeot 408 European Version

PEUGEOT 408 stands out above all for its dynamic silhouette, typical of the world of Fastbacks and for its unmistakable style , but also for its ability to break the mold.. The feline appearance is typical of the brand’s models. The lines are sharp, the grille is in body color to integrate perfectly with the front and shows the new PEUGEOT emblem, with the lion’s head in profile. The rear bumper, with its inverted cut, is striking and gives the profile a strong look. The 408 rests firmly on large 720mm diameter wheels on distinctive 20-inch wheels that feature a striking geometric design. At the front, the Lion’s signature light signature perfectly places the 408 in the PEUGEOT family, as do the LED rear lights with their characteristic three claws.

With a length of 4.69 m and a wheelbase of 2.79 m , the New PEUGEOT 408 features an extraordinarily spacious second row of seats, with a knee room of 188 mm. The trunk is also generously sized, with a volume of 536 liters which, with the rear seat backs folded down, can reach 1,611 liters. The height is 1.48m and makes a slender and elegant silhouette possible. This improves aerodynamic efficiency.

EMOTION . For the driver and passengers, PEUGEOT 408 offers the latest generation PEUGEOT i-Cockpit®, recognizable by the compact steering wheel dedicated to driving pleasure and full control of the vehicle, thus increasing safety.

The quality of the interior space and the connectivity with the latest technologies have been particularly taken care of to make the driving and travel experience more intuitive and rewarding.

EXCELLENCE . Thanks to 6 cameras and 9 radars, the driver assistance systems guarantee peace of mind and safety.

They include:

• Adaptive Cruise Control with Stop & Go function
• Night Vision , a technology that detects living beings (pedestrians / cyclists / animals) in front of the vehicle at night or in conditions of reduced visibility, before they are illuminated by the light beam of the headlights
• Long-range blind spot monitoring
• Rear Traffic Alert – Warning of the presence of rear traffic (when reversing, warns of the presence of a danger nearby)

The PEUGEOT 408 engine range includes two plug-in hybrid versions of 180 and 225hp and a PureTech petrol version of 130hp. All three are combined as standard with an 8-speed EAT8 automatic transmission. In a few months, a 100% electric version will be presented.

Efficiency was at the center of the attention of the PEUGEOT 408 designers, as the combination of efforts in terms of aerodynamics, weight reduction (mass starting from 1,396 kg) and low emission engines, means that the vehicle can boast a Incredibly low average fuel consumption (homologation pending) for both the hybrid versions and the 130 HP PureTech petrol version.

The new PEUGEOT 408 will debut on the market at the beginning of 2023. Model with global ambitions, it will be produced first in France, in Mulhouse, for the European market and then, soon after, in the Chengdu plant in China for the local market.

1.  The search for an innovative and responsible pleasure: the market and customers

With the New 408, the PEUGEOT brand completes its offer in the highly strategic C-segment of so-called compact cars. In recent years, PEUGEOT has taken a leading position in this segment, thanks to the success of the 3008 and 5008 SUVs and the three generations of 308 and 308 SW, the latest of which has just been launched. PEUGEOT 408 completes the brand’s offer and is positioned at the top of the range of C-segment sedans.

The new PEUGEOT 408 is in line with the values ​​and attentions of a modern generation: dynamic and hyper-connected, it wants to contribute to the energy transition, without having to give up on fun. They are customers looking for novelty, they appreciate the creativity and audacity of new solutions that deviate from the pre-established categories .

The majority of New PEUGEOT 408 customers will be couples, mostly active, with or without children, who will use the car for personal and professional purposes. Their choice is guided by a variety of needs and desires, which can be complementary. Some want to upgrade to a higher level car in the C segment and buy a larger, roomier car. Others want a more original and innovative silhouette of a compact SUV, which they consider too common or too family oriented. Still others appreciate the prestige of a large car. Everyone is looking for a very contemporary automotive experience, both for everyday use and for long, comfortable and peaceful journeys in company.

2. The unique ALLURE of a dynamic and innovative fastback: the design

Combined with the feline posture characteristic of all PEUGEOT cars, the formal language of the New 408 is perfectly in line with its innovative concept of the high-end Fastback of the C segment . It is characterized by a particularly clear surface treatment, which is particularly noticeable at the rear, at the edge of the roof, in the trunk lid and at the base of the fenders. A set that creates sharp facets designed to play with light.

New 408 is based on its own external architecture. Built on the EMP2 (Efficient Modular Platform) multi-energy platform, it has a wheelbase of 2.79 m which allows for generous space for the rear seats. The total length of the car is 4.69m and the width of 1.86m , measured with the mirrors folded down.

The tracks are wide, with the front one of 1.59 m and a rear one of 1.60 m, to obtain an excellent attitude on the road, thanks also to large diameter wheels (720mm) with rims up to 20 inches. Despite being raised, the PEUGEOT 408 still has a slim and sporty profile, thanks to a height of only 1.48 m.

On the front, you can see the long bonnet well inserted between the raised fenders, characteristic of the latest PEUGEOT models. This stylistic choice reinforces the appearance of the nose and streamlines the profile, since the opening between the hood and the fenders is almost invisible. This construction principle also simplifies the outer line of the bonnet to allow the body elements to fit perfectly.

The LED matrix technology used for the front light clusters made it possible to design very thin headlamps, while guaranteeing a very high level of performance. These headlights are the look of the New 408: a decidedly PEUGEOT look. The light signature extends downward with two fang-shaped LED strips that nestle into the bumper.

The grille is centered around the brand’s new logo which hides the radar necessary for many driver assistance systems and represents an identity sign of the 408. The body color treatment of the grille “hides” it by integrating it into the overall volume of the bumper, a sign of a generational change and the electrification of the PEUGEOT range. The large black slits characterize the graphic theme of the front, visually accentuating its width and strength. They surround and protect the fanged daytime running lights by joining the black shields that surround the body and enhance the visibility of the light signature by creating a contrast.

The profile of the New PEUGEOT 408 is characterized by a clever division between the black and painted parts, designed to refine the silhouette and add dynamism. Furthermore, it underlines the generosity of the passenger compartment, particularly in the design of the side windows, which highlight the dynamism of the Fastback after the point of maximum accessibility of the tailgate.

The side protections of the bodywork and wheel arches extend into a sturdy black rear bumper which, by cutting the body color at an angle, accentuates the inverted effect of the rear to make it more gritty. In addition, it helps to visually absorb the rear overhang, which offers a large luggage compartment.

The strikingly styled 20-inch wheels with a geometric shape set in a circle, strike when stationary and create a spectacular visual effect at low speeds. Their unusual design is in line with the original conceptual approach of the New 408.

The rear of the roof is a particularly aerodynamically sensitive area. The airflow is optimized and guided by two “cat ears” which create an optimal aerodynamic corridor towards the boot lid spoiler. These two appendages, as angular as they are efficient, are distinctive stylistic elements of the New PEUGEOT 408.

The new PEUGEOT 408 will be available in 6 colors:

•   Blu Obsession (new color, chosen for the launch of the new model)

•   Titanium Gray (new color)

• Grigio Artense (Allure setting up only)

• Red Elixir

• Pearl White

• Black Pearl

3. EXCITING driving experience: the PEUGEOT i-Cockpit®

Inside the cockpit, the PEUGEOT i-Cockpit® is one of the strong points of the House of the Lion. For a decade, it has been enriched and updated with each new generation. With the arrival of the new PEUGEOT 408, it sets new levels in terms of ergonomics, quality, practicality and technology, thanks to its new infotainment system, the PEUGEOT i-Connect®.

The compact steering wheel is a feature of the PEUGEOT i-Cockpit® and increases driving pleasure tenfold by offering unique agility and vehicle control. The steering wheel of the Nuova 408 is ergonomic and heated (on request) and houses the controls for the multimedia system (radio, telephone) as well as some driving aids.

The new digital instrument cluster, positioned in line with the view of the road, just above the steering wheel, integrates a 10-inch digital screen starting at the Allure level. In the GT version, the instrument panel is available with 3D technology . Fully parameterizable and customizable, the display has different viewing modes (3D Connected Navigation with TomTom traffic services, Radio / Media, ADAS driving aids, Energy flows…) directly modifiable from the multifunction control.

The construction of the dashboard of the New PEUGEOT 408 is based on the “high-vent” architecture that places the air conditioning vents in front of the occupants’ heads, an optimal location for the comfort of the driver and passengers.

This architecture allows the standard central touchscreen (10-inch and positioned a little lower than the digital instrument panel) to be closer to the driver’s hand, directly in front of him. The system features
i-toggles, fully configurable . Arranged in front of the central screen, like an open book, they introduce an aesthetics and a technological level unheard of in the segment. Each i-toggle is a shortcut tactile command to set the air conditioning adjustments, a telephone contact, a radio station, the start of an application… configurable at the user’s choice.

One of the goals of PEUGEOT’s interior styling designers in designing the cabin of the New 408 was to create a balance in the space between the two front-row occupants. The PEUGEOT i-Cockpit® retains the principle of the “driver oriented” central screen and optimizes driving ergonomics, without the front passenger feeling excluded from use and reading.

The center console is deliberately open towards the passenger. All the car’s dynamic controls are grouped on an arc on the driver’s side, who can choose between the various modes offered by the 8-speed EAT8 automatic transmission with a simple push:

• Reverse (R) allows you to engage reverse gear
• Neutral (N) allows you to put the vehicle in neutral
• Drive (D) initiates automatic selection of 8 gears based on speed, driving style, road conditions and vehicle load

Two buttons complete the functions:

• Parking (P), puts the gearbox in the parking position
• For hybrid engines, the Brake button (B) activates a more substantial regeneration in release or braking. For the petrol versions, it is replaced by the Manual button (M), which allows manual management of the gears using the levers behind the steering wheel.

In addition, there is a driving mode selector that allows the driver to select various modes: Electric, Hybrid, Eco, Normal and Sport (depending on the engine).

4. Connected EXCELLENCE: the PEUGEOT i-Connect Advanced system

The new PEUGEOT 408 offers a connected experience of the highest level. Its new infotainment system, ergonomic and consistent with everyday activities, offers everyone, according to their skills and desires, the best of the smartphone universe and the best of the automotive universe. Each driver can define and save his preferences for display, environment and settings. Up to 8 profiles can be stored.

The mirroring function, which connects the smartphone to the car’s infotainment system, is now wireless and two phones can be connected simultaneously via Bluetooth. Four USB-C sockets complete the new PEUGEOT 408’s connection set.

The central 10-inch high definition touchscreen is fully and easily customizable, multi-window, with widgets or shortcuts, very easy to use and responsive like a tablet. It is easy to move between the different menus from left to right, from top to bottom for notifications or by placing 3 fingers to bring up the list of applications.

You can return to the main page at any time by pressing the Home button, just like on a smartphone.

At the top of the screen, a permanent banner displays information on the outside temperature, climate control, position on the widget pages, connectivity data, notifications and time.

The PEUGEOT i-Connect Advanced offers a state-of-the-art infotainment experience. It is equipped with 3D Connected Navigation with TomTom services, a high-performance and effective system. For optimal readability, the map is displayed on the entire 10-inch screen and is updated “over the air”, ie by transmitting data over the telephone network.

The voice command “OK PEUGEOT” , with natural voice recognition, can be used in everyday life to improve safety and ease of use. Allows access to all requests relating to the infotainment functions.

To provide a guide to correct use and to answer questions, the system includes the car use guide and tutorials.

5. Excellence and efficiency as a must: bodywork and engines

Efficiency has been at the heart of the PEUGEOT teams’ work in all phases of the design and development of the New 408 to reduce fuel consumption and limit its CO₂ emissions.

Particular attention was paid to aerodynamics to improve the energy balance. All body parts (bumpers, deflectors, diffuser, body pillars, mirrors, underbody fairings…) have been optimized thanks to the close collaboration between the designers and aerodynamics experts. A collaboration that echoes the work done by the design and engineering teams to create the 9X8 Hypercar. One example is the wheel design which allows for greater aerodynamic efficiency and contributes significantly to the overall performance of the car.

To improve vibration-related comfort, the rigidity of the body has been optimized by bonding the structural elements. Driving pleasure is more than ever inherent in the DNA of this new PEUGEOT 408 which has exemplary road holding, decidedly superior driving comfort and offers excellent driving pleasure and perfect handling in the city, thanks to a radius 11.18 m curb turn.

The new PEUGEOT 408 can be equipped with tires from 17 to 20 inches , Class A and A + for the purpose of rolling efficiency, without compromising anything on the road behavior of the car, which has always been a reference for the Lion brand.

Two plug-in hybrid engines are available on the New PEUGEOT 408:

• HYBRID 225 e-EAT8 / 2-wheel drive / a 180 hp (132 kW) PureTech engine is combined with a 110 hp (81 kW) electric motor, both managed by an 8-speed e-EAT8 automatic transmission / performance data in homologation course.
• HYBRID 180 e-EAT8 / 2 wheel drive / a 150hp (110kW) PureTech engine is combined with a 110hp (81kW) electric motor, both managed by an 8-speed e-EAT8 automatic transmission / performance data in homologation course.

The lithium-ion battery has in both cases a capacity of 12.4 kWh and a power of 102 kW. There are two types of on-board chargers to suit all customer uses and charging solutions. There is a 3.7 kW single-phase charger as standard, and a 7.4 kW single-phase charger as an option.

The estimated charging times are as follows:

• a 7.4 kW Wallbox (32 A) with the 7.4 kW single-phase on-board charger allows a complete recharge in 1h40
• from an enhanced socket (14 A) with the 3.7 kW single-phase on-board charger, you have a complete recharge in 3h55
• from a standard Shuko domestic socket (8A), using the 3.7 kW single-phase on-board charger you have a complete recharge in 7h05.

A thermal engine is also available: the 130 HP 1.2-liter 3-cylinder PureTech petrol engine, in line with the latest € 6.4 emissions legislation, is combined with the 8-speed EAT8 automatic transmission with Stop & Start system. The performance data of this version are in the process of being approved.

It should be noted that all the engines of the New PEUGEOT 408 are equipped as standard with an 8-speed automatic gearbox , a guarantee of peace of mind and efficiency.

6. Technological excellence: driving aids (ADAS)

On board the New PEUGEOT 408, a complete range of 30 state-of-the-art driving assistance systems (ADAS), powered by information gathered from 6 cameras and 9 radars, make driving, maneuvers and journeys safer and smoother. Some of this equipment derives directly from the upper segments:

• Adaptive Cruise Control with Stop & Go function , with automatic adjustment of the distance from the vehicle in front
• Active Safety Brake , automatic emergency braking with collision risk alert (detects pedestrians and cyclists, day and night, from 7 to 140 km / h), depending on the versions
• Lane Keeping Assist – Active warning of unintentional crossing of the carriageway or the hard shoulder with trajectory correction
• Driver Attention Alert , able to warn the driver in case of distraction when driving at speeds above 65 km / h, through the analysis of the micro-movements of the steering wheel
• Extended Traffic Sign Recognition – Extended reading of road signs (stop, no way, no overtaking, end of no overtaking …) in addition to traditional speed signs
• Night Vision system , a technology that detects living beings (pedestrians / animals) in front of the vehicle at night or in conditions of reduced visibility. The range of the system guarantees the detection of obstacles up to 200-250 m, beyond the range of the projectors, with projection inside the Head-up Digital Display of the infrared view, therefore in line with the vision of the road while driving
• Long range blind spot surveillance (75 meters)
• Rear Traffic Alert (when reversing, alerts you to a nearby hazard)
• 180 ° high definition rear view camera with integrated cleaning nozzle
• Assisted parking with 360 ° view thanks to 4 cameras (front, rear and side)
• Reverse adjustable rear view mirrors
• Matrix LED headlights to use the high beams at maximum power without the risk of dazzling vehicles in front or behind
• High Beam Assist – Automatic switching of high / low beam

The Drive Assist 2.0 pack is a further step towards semi-autonomous driving and will be available later. This pack consists of Adaptive Cruise Control with Stop & Go function and Lane Positioning Assist, helping to keep the car in its lane. Adds 2 brand new features available on split lane roads:

• Semi-automatic Lane Change : proposes to the driver to overtake the vehicle in front and then re-enter its lane, starting from 70 km / h up to 180 km / h
• Anticipated speed recommendation : the system prompts the driver to adapt his speed (acceleration or deceleration) according to road signs with speed limits

Other equipment is designed to enhance the quality of everyday use of the New PEUGEOT 408:

• Keyless Access & Start
• Hands occupied access with motorized boot lid
• Fully defrostable heated windscreen and heated steering wheel
• Perimeter , volumetric alarm and additional central locking
• Electric parking brake on all versions
• Electric sunroof with blackout curtain

Finally, the New PEUGEOT 408 is equipped with the e-call assistance system:

• Emergency call “E-call +” with information on the number of passengers and the location that integrates the direction of the vehicle on the carriageway

7.  Prolonged emotions on a peaceful journey: well-being on board

Designed as a high-end Fastback in segment C, the New PEUGEOT 408 offers a wide range of equipment designed to fully enjoy the pleasure of traveling and mobility.

The front seats are particularly comfortable and have been awarded the AGR (Aktion für Gesunder Rücken) label from an independent German association of ergonomics and spine health experts. This label rewards the ergonomics and range of adjustments of the front seats.

The seats can be equipped with 10-way electric adjustments with two possible memorizations for the driver and 6-way electric adjustments for the passenger. They also have an 8-pocket pneumatic massage system with 5 different programs and a heating function.

The design of the seats has been conceived to enhance the quality of the materials used: melange fabric, technical knitted fabric, Alcantara®, padded leather and colored Nappa. On the GT versions, the seats feature a signature with an Adamite color thread that highlights the dashboard, door panels and padded parts of the console.

Between the front seats, the central console arch extends to a compartment dedicated to wireless smartphone charging. The rest of the console is dedicated to storage compartments and practicality, with an armrest, two USB C sockets (recharge and recharge / data), two large diameter cup holders and numerous storage compartments for a volume of up to 33 liters.

The rear space is particularly generous thanks to the 2.79 m long wheelbase, which makes the New 408 the PEUGEOT car with the most space for rear passengers: they have a knee room of 188 mm. The footwell gives rear passengers room to stretch their legs under the front row seats. It is designed to maximize freedom of movement; the design of the seats and the seating angle are designed to give passengers the opportunity to make the most of the space, for optimal comfort during travel.

Two USB C sockets (charging and charging / data) located on the rear of the center console, offer greater connectivity, starting with the Allure trim level.

The new PEUGEOT 408 is equipped as standard with a rear seat divided into 2 parts (60/40) and equipped with a storage space for skis. In the GT version, there is an immediate folding system of the 2 segments of the rear backrest by operating two controls that are easily accessible from the sides of the luggage compartment.

The boot of the Nuova 408 is particularly spacious. With both rear backrests folded forward, the load capacity goes from 536 to 1,611 liters (including 36 liters of storage under the luggage compartment mat in the versions with heat engine). Always with the compartment folded down, you can load an object up to 1.89 meters long.

For everyday convenience, the boot area is equipped with a 12V socket located on the right-hand boot trim, LED zone lighting, cargo retention net, strap and bag hooks.

The luggage cover is anchored directly to the boot lid and raises with it each time the boot is opened, facilitating the loading of objects.

The tailgate is motorized , for easy access to the boot, can be operated even with the hands full , simply:

• passing your foot under the bumper
• by pressing a button on the remote opening remote control
• pressing the external button on the tailgate (obviously closing)
• by pressing the button on the dashboard

Inside the New 408, the LED ambient lighting (a choice of 8 different colors) hidden behind the central screen emits a soft light and contributes to the sophisticated atmosphere of the passenger compartment. The same light spreads to the door panels which, depending on the trim levels, can be upholstered in fabric, Alcantara® or made with elements in real machined aluminum.

The temperatures and acoustic comfort of the New PEUGEOT 408 have improved thanks to the technologies used for the design and construction of the glass surfaces:

• The windscreen is fully heated , on request
• The thickness of the front and rear windows has been increased (3.85 mm)
• In the front area, the side windows are stratified (from the Allure Pack trim level) for better acoustic insulation and greater safety

Air conditioning also contributes to the thermal comfort of the occupants. The vents that bring fresh air into the passenger compartment are located high in the front, while the passengers in row 2 benefit from two air vents located behind the center console.

Attentive to the quality of the interior air, the New PEUGEOT 408 is equipped with the AQS (Air Quality System) which constantly monitors the quality of the air entering the passenger compartment and is able to activate the recirculation function by itself. Complete tranquility, starting with the GT version, by the Clean Cabin , an air treatment system with filtering of polluting gases and particulates. The air quality is displayed on the central touchscreen.

Developed in collaboration with Focal, the transalpine brand specialized in audio, the New PEUGEOT 408 Premium FOCAL® Hi-Fi system is the result of a co-design work that lasted more than 3 years. Complete with the ARKAMYS digital acoustic treatment, the FOCAL® Premium Hi-Fi system consists of 10 loudspeakers equipped with exclusive patented technologies:

• 4 TNF aluminum inverted dome tweeters
• 4 woofer / midrange with Polyglass membrane and TMD suspension (Tuned Mass Damper)
• 1 Polyglass center channel
• 1 Power Flower ™ triple-coil ovoid subwoofer

They are paired with a new 690W 12-way amplifier (enhanced class D technology).

The PEUGEOT and Focal teams jointly decided on the specific placement of each loudspeaker to offer all passengers a sensational Sound Immersion . On board, the acoustics are stable and precise, the voices are clear and detailed, and the bass is deep and impactful.

8. Daily pleasure: services

Depending on the country of sale, the new PEUGEOT 408 can be purchased online, in a 100% digital (“Selling On line”) and completely secure way. Customers can buy Nuova 408 from their smartphone, tablet or PC. Each customer will have the freedom to choose whether to have the vehicle delivered to their home.

To accompany its customers in the energy transition, the PEUGEOT brand offers a range of services based on several pillars:

PEUGEOT Easy-Charge : provides access to various charging solutions for electrified vehicles:

• an offer of charging solutions at home or in the office, using a wide range of devices (Wall Box, Smart Wall Box, etc.), a diagnosis to evaluate the electrical system to be supplied and the best charging solution, as well as final installation, thanks to recommended partners
• a public recharge offer through Free2Move eSolutions, which allows access to a network of over 260,000 charging stations in Europe: pre-selection of recharging stations based on the distance, speed and price of the recharge itself

PEUGEOT Easy-care has been designed to reassure Customers in the discovery process and help them drive with complete peace of mind:

• new simulators for digital journeys to help them discover the secrets of electric mobility on the PEUGEOT WEB portals
• service contracts and tailor-made roadside assistance, which can be included in a single loan to be able to use your vehicle in complete peace of mind
• a document certifying the state of efficiency of the battery, in order to facilitate the future resale of the electrified vehicle, guaranteeing the battery capacity
• the battery is guaranteed for 8 years or 160,000 km.

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