Isuzu UK, the leading distributor of Isuzu D-Max pick-ups in the United Kingdom, is proud to announce a groundbreaking strategic move towards the lifestyle and adventure market. With a profound commitment to innovation and meeting customer demands, the brand is now embracing a wider audience of adventure seekers, outdoor enthusiasts, and thrill-seekers, expanding beyond traditional segments.
This bold evolution in Isuzu's brand positioning stems from a thorough understanding of the changing consumer landscape and a growing appetite for lifestyle-driven vehicles. The brand's decision to embrace the lifestyle and adventure market was met with tremendous success, especially with its signature model, the award-winning Isuzu D-Max V-Cross, falling within the Adventure range. With its blend of ruggedness and refined features, it has become a top choice for those seeking a vehicle that complements their active and adventurous lifestyle. V-Cross is packed with all you need to shake off the working week. This substantial pick-up features Gun Metal exterior styling, leather upholstery, heated front seats, a 9” multifunction colour touchscreen, and reversing camera. With a 4x4 powertrain and a rear differential lock, it boasts exceptional off-road capabilities, providing explorers with the freedom to conquer new terrains and forge unforgettable memories on their journeys.
In 2023, together with the rest of the range, the Isuzu D-Max V-Cross was updated with fresh cosmetic changes to maintain its appeal. The range-topper received significant visual enhancements, including a modernised front grille, a new alloy wheel design, an updated upholstery design, and new colour options. The New-Look Isuzu D-Max V-Cross is a combination of impressive durability, reliability, and safety.
Since the brand’s pivot towards the lifestyle and adventure market, Isuzu has witnessed a remarkable surge in D-Max V-Cross sales. The brand's commitment to producing reliable and durable vehicles, combined with a focus on enhancing the driving experience on- and off-road, has struck a chord with customers, leading to a significant increase in demand for the Adventure range.
In the first half of 2023, Isuzu UK sold more V-Cross pick-ups than in the whole of 2021. In July 2023, the Japanese manufacturer sold 95% more Adventure models compared to the same month in 2021. The year-to-date sales of this model in 2023 have already exceeded the total sales for 2022, and 2021, making it the fastest-growing model in the range. May of 2023 has been the strongest month in the last three years for the Adventure range, with sales taking 24% of total sales in 2023 to date. With the recent release of the New-Look D-Max V-Cross Expedition Edition, Isuzu is expecting further growth in sales numbers, reaching more explorers who need a do-it-all vehicle for their journeys.
Carl Fogarty, seven-time motorcycle racing world champion, embodies the essence of adventure with a legendary reputation for conquering the racetracks and pushing the boundaries of speed and endurance. As an avid adventurer, Carl has continuously sought out new challenges, exploring uncharted territories and living life to the fullest. Continuing his partnership with Isuzu in its foray into the lifestyle and adventure sector, Carl is delighted to embrace the next chapter of thrilling escapades.
In his statement, Carl Fogarty expressed his enthusiasm for Isuzu's venture, stating, “I am thrilled to be part of this exciting journey with Isuzu as they enter the lifestyle and adventure market. Having previously had a V-Cross and now an AT35, I'm sure that the D-Max is perfect for my adventures, offering unmatched reliability, performance, and versatility. Whether I'm tackling rugged terrain or seeking new thrills, I know the D-Max will be able to conquer any challenge that comes our way.”
Alan Able, Isuzu UK Managing Director, added “This strategic shift has already shown incredible promise, exemplified by the soaring success of the D-Max V-Cross - a true game-changer in the market. With its unmatched capabilities, it has become the go-to choice for those seeking both utility and leisure in a single, commanding package."
With the success of the D-Max V-Cross and the brand's commitment to delivering excellence, Isuzu is well-positioned to lead the charge in the lifestyle and adventure pick-up market. This strategic move represents a testament to Isuzu's dedication to meeting the diverse needs of its customers and reinforces its status as a pioneer in the automotive industry.
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