iCAR Brand Debut: Chery's iCAR brand made a significant entrance into the electric vehicle market, focusing on a younger demographic.
Diverse Product Range: iCAR is set to offer a broad spectrum of vehicles, including sedans and SUVs, catering to various consumer preferences.
Distinctive Brand Identity: The iCAR brand's emblem, designed by Professor Cao Xue, reflects creativity, intelligence, and warmth, setting it apart in the industry.
Market Positioning: iCAR targets the discerning consumers in the 150,000-400,000 yuan range, positioning itself in the advanced market segment.
Parallel Product Lines: Chery's strategy involves two parallel product lines—Chery New Energy and iCAR Auto, ensuring a comprehensive electric vehicle portfolio.
Innovative Design Philosophy: The iCAR-GT concept car boasts an eye-catching infinite arc design, enhancing aerodynamics and visual appeal.
Aerodynamic Excellence: With a closed front grille and extended front bumper lip, the iCAR-GT prioritizes aerodynamic efficiency.
Sporty Rear Aesthetics: The rear design features a raised ducktail and distinctive double "T" taillights, emphasizing sportiness.
Futuristic Interior: Inside, the iCAR-GT showcases a futuristic cabin with a bracket-shaped steering wheel and a prominent central control screen.
Spacious Design: The cabin's curved sky design optimizes interior space, creating a sense of roominess and sophistication.
Chery Automobile proudly introduced its innovative venture into the realm of electric mobility with the unveiling of the iCAR brand. This momentous occasion also marked the debut of two remarkable models within the brand's portfolio. The first, the iCAR 03, takes the role of a rugged, all-electric SUV. The second, a visionary concept known as the iCAR-GT, promises to captivate the imagination of enthusiasts and automotive aficionados alike.
The iCAR brand, conceived with a vision of catering to the younger generation, has set its sights on a diverse range of products, encompassing both sedans and SUVs. What sets the brand apart is its emblem, a beautifully crafted jigsaw puzzle, symbolizing creativity, warmth, intelligence, and interactivity.
In essence, the iCAR brand represents an evolution of Chery's existing new energy ecosystem, strategically targeting the discerning consumers in the 150,000-400,000 yuan bracket, signifying a more sophisticated market segment. The future of Chery's new energy offerings will be structured around two independent and parallel product lines: Chery New Energy and iCAR Auto. Notably, the iCAR brand's emblem bears the artistic touch of Professor Cao Xue, the mastermind behind the iconic Beijing 2022 Winter Olympics mascot, Bingdundun. The jigsaw puzzle-inspired emblem speaks to the brand's commitment to intelligence, reliability, warmth, and imaginative interactivity.
The iCAR-GT concept car takes automotive design to new horizons with its sweeping, infinite arc design philosophy, which is sure to capture the attention of design enthusiasts. The vehicle features a sleek, closed front grille design complemented by an array of aerodynamic enhancements. The extended lower lip of the front bumper is a testament to its commitment to enhanced aerodynamics.
Moving to the rear, the design seamlessly integrates with the rear window glass, and the car boasts a subtly elevated ducktail design that amplifies its sporty demeanor. The taillights adopt a distinctive double "T" shape, accentuated by a rounded triangular dot matrix light pattern at the edges, creating an arresting visual spectacle. The concept car also boasts distinctive low wind resistance wheels, adding to its iconic appeal.
Stepping inside, the interior design of the iCAR-GT boldly embraces innovation. Notably, it features a bracket-shaped steering wheel, a prominent floating central control screen, and two circular touch keys within the armrest for gear shifting, imbuing the cabin with a high-tech ambiance. The vehicle's gracefully arched sky design extends from the front to the rear, optimizing the visual space within the cabin, ensuring an unparalleled sense of spaciousness and sophistication.
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