2023 Dacia Jogger Extreme Camping kit

• Dacia introduces a range of updates, including the Extreme trim level, ELECTRIC 65 motor, and Sleep Pack.

• The Renaulution strategic plan sets the roadmap for Dacia's expansion and modern desirability.

• Dacia executed the Renaulution strategy by introducing the Bigster Concept and unveiling its new visual identity.

• The brand's values focus on being essential, cool, robust and outdoor, and eco-smart.

• The Extreme trim extends Dacia's appeal to customers who embrace the great outdoors.

• Dacia's flagship models - Spring, Sandero Stepway, Duster, and Jogger - offer the Extreme trim.

• The Extreme trim features unique design elements across all models, subtly reflecting an outdoor theme.

• Dacia maintains its essential, cool, affordable, and ecological qualities with the Extreme trim.

• The Extreme trim caters to both new and existing Dacia customers, including those who prefer high-end trims.

• The Extreme trim is positioned as the top tier in the Dacia range, with different variations for each model.

Dacia, the renowned brand for outdoor enthusiasts, has introduced several updates to its lineup, including the exciting new Extreme trim level, the exclusive ELECTRIC 65 motor for Spring, and an innovative Sleep Pack. These additions showcase Dacia’s commitment to expanding its horizons while staying true to its core values of desirability and success over the past 15 years.

Under the Renaulution strategic plan presented by Luca de Meo, CEO of Renault Group, Dacia has been executing its growth strategy meticulously. By introducing the Bigster Concept as a signal of stepping into the C-segment and subsequently unveiling its fresh visual identity and guiding values in 2022, Dacia has solidified its modern and distinct brand positioning.

Dacia’s guiding values – “essential and cool,” “robust and outdoor,” and “eco-smart: affordable and ecological” – set a clear direction for the brand as it enters a new chapter. With the launch of the Extreme trim, Dacia maintains its values while expanding its appeal. This trim takes the “robust and outdoor” approach to the next level, incorporating not only captivating design but also remarkable features, while still remaining essential, cool, affordable, and ecological.

The Extreme trim caters to adventurous customers seeking to embrace the great outdoors, providing an enhanced experience without compromising the fundamental qualities that have made Dacia popular. It appeals not only to new customers but also to the existing 70% of Dacia buyers who opt for high-end trims and live an outdoor lifestyle.

All of Dacia’s flagship models – Spring, Sandero Stepway, Duster, and Jogger – now offer the Extreme trim, which can be combined with various engine options, excluding the Spring Extreme that exclusively features the brand-new ELECTRIC 65 engine.

Positioned as the top tier of the Dacia range, the Extreme trim surpasses the current Essential and Expression finishes for the Sandero Stepway and Jogger. In the case of the Duster, it follows the Essential, Expression, and Journey trims. As for the Spring, the Extreme trim stands above the Spring Essential ELECTRIC 45.

The Extreme trim imparts a subtly outdoor-inspired design across all four models, incorporating unique elements that resonate with nature enthusiasts. The design team, consisting of avid adventurers themselves, strived to create distinctive features that seamlessly spanned the entire range.

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