2023 Buick LaCrosse Avenir

• Buick unveils the luxurious 2023 LaCrosse Avenir, a flagship sedan that combines forward-looking styling with refined interior design.

• The new-generation LaCrosse features Buick's all-new design language, including a refreshed badge and a captivating signature wing-shaped front fascia.

• Diamond-effect LED headlamps and a larger, intricate grille enhance the LaCrosse's expressiveness and technological appeal.

• The Avenir variant boasts exclusive Matrix adaptive headlamps with 222 LED lighting sources, providing nine intelligent lighting modes for a safer driving experience.

• With its sleek proportions, flowing fast-roof, and dynamic aluminum wheel design, the LaCrosse exudes a stylish and dynamic presence.

• The redesigned connected wing-shaped taillamps with 352 LED lighting sources create a stunning lighting sequence and enhance the vehicle's recognition on the road.

• Inside the cabin, the LaCrosse offers a premium and sophisticated experience with the Buick Virtual Cockpit System and its curved 6K screen.

• The spacious interior features a floating design, premium materials, and meticulous craftsmanship, surpassing expectations in the segment.

• The Avenir version of the LaCrosse offers a luxurious appearance with laser-brushed trim, French double stitching, and a dynamic backlit LED trim panel.

• With its extended wheelbase, the new-generation LaCrosse provides ample headroom, knee space, and legroom, while the 3D floating seats upholstered in premium Moli leather offer exceptional comfort.

Buick today showcased the all-new design of the 2023 LaCrosse Avenir in China, catering to the discerning needs of affluent and forward-thinking consumers. With its forward-looking styling, refined interior, and intelligent connectivity features, the five-seat flagship sedan offers an elevated premium experience.

Embracing Buick's PURE Design philosophy, the new-generation LaCrosse incorporates the brand's all-new design language, including a refreshed badge and a captivating front fascia. The reimagined signature wing-shaped front fascia is enhanced by a larger and intricately detailed grille, exuding expressive aesthetics. Diamond-effect LED headlamps, styled in a signature wing shape, provide illuminating forward lighting with a touch of technological sophistication.

The Avenir variant, representing the epitome of Buick luxury, showcases exclusive Matrix adaptive headlamps with 222 LED lighting sources. These intelligent lights seamlessly transition between high beam and low beam, ensuring a safer driving experience.

Boasting sleek proportions and a flowing fast-roof design, the new LaCrosse exudes a dynamic and stylish appeal. The captivating rear end features a distinct tail wing, chrome-plated dual exhausts, and redesigned connected wing-shaped taillamps. With 352 LED lighting sources and advanced laser welding technology, these taillamps create a stunning lighting sequence, making the LaCrosse instantly recognizable on the road.

In the Avenir version, the lighting effect takes on a new level of expressiveness. As the customer approaches the vehicle with their wireless phone key, the headlamps, taillamps, and door handle illumination activate automatically, creating a premium welcome experience.

Inside the cabin, the new-generation LaCrosse showcases a perfect blend of premium sophistication and advanced technologies. The Buick Virtual Cockpit System, featuring a curved 6K screen with the EYEMAX display, provides intuitive control, extended functionality, and enhanced display effects. With the Qualcomm Snapdragon 8155 chip, VIP intelligent electric architecture, and 5G connectivity, the LaCrosse supports over-the-air updates for various modules, ensuring the vehicle stays up to date throughout its lifespan.

The spacious interior of the LaCrosse combines a floating design, premium materials, and refined craftsmanship that surpasses expectations. The floating center console offers ample storage and emphasizes the model's spaciousness. Laser-brushed trim, French double stitching, and a diamond-pattern control button add to the luxurious aesthetics. The Avenir version features a unique blue and beige dual-color pattern, along with a dynamic backlit LED trim panel and 121 dynamic ambience lighting sources that synchronize with the music, creating a truly sensational cabin experience.

With its extended 2,905-mm wheelbase, the new-generation LaCrosse provides generous headroom, knee space, and legroom compared to its predecessor. The 3D floating seats, upholstered in premium Moli leather, offer exceptional comfort, and the adjustable configuration ensures personalized seating preferences. In the Avenir variant, both the front and rear seats come standard with heating, ventilation, and massage functionalities in three different configurations.

As Buick's flagship sedan, the 2023 LaCrosse Avenir represents a harmonious blend of design, technology, and luxury. With its striking exterior, refined interior, and intelligent features, it sets a new benchmark in the premium sedan segment, captivating the hearts of discerning customers worldwide.

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