BMW is leading the luxury segment into a new era characterized by innovations in the areas of sustainability and digitization. With the new BMW 7 Series, the world’s most successful manufacturer of premium automobiles is creating pioneering opportunities to enjoy driving pleasure, unique travel comfort and a digital experience at the highest level. At the heart of this reinterpretation is the BMW i7. The purely electrically powered luxury sedan is a fully integrated member of the model family and shows how an exclusive driving experience and maximum well-being in the interior can be combined with consistent sustainability.
The generation change at the top of the BMW model range is associated with a redefinition of luxury that focuses on people, their consciousness, their needs and their emotions. In addition to presence, elegance and exclusive premium quality, it embodies above all a progressive attitude that is characterized by innovations with a direct impact on the user experience, comprehensive networking and exemplary sustainability. The new BMW 7 Series is thus geared towards the self-image of a modern target group that faces its challenges with commitment and responsibility and uses individual mobility as an opportunity to experience unique moments in everyday life and when travelling.
A symbol of innovative strength and a milestone in the current model offensive.
The new BMW 7 Series embodies a modern style that focuses on the essentials in both its exterior and interior design. The front design for the BMW models in the luxury segment, which focuses on the brand-typical features, ensures clear differentiation from the other series of the brand. Innovative equipment features such as the BMW Theater Screen, the multi-sensory vehicle experience BMW iDrive with the latest generation of the BMW Operating System 8 operating system as well as the BMW Curved Display and the maneuvering assistant for automated parking and maneuvering characterize the progressive character of the luxury sedans.
45 years after the debut of the BMW 7 Series, the seventh model generation presents itself as the most modern and innovative vehicle in the luxury segment. At the same time, the new edition fascinates with an overall vehicle harmony that is unique in the competitive environment. The BMW 7 Series is once again a symbol of the innovative power of the BMW Group.
The world premiere of the new BMW 7 Series in April 2022 and its worldwide market launch starting in November 2022 are the key milestones of the brand’s current model offensive in the luxury segment.
Market-specific drive portfolio, traditional manufacturing site.
The new BMW 7 Series was designed from the ground up for particularly demanding target groups in a globalized automobile market. This is also reflected in a market-specific drive portfolio with exclusive offers for China as the most important sales region and a diesel model for Europe.
The new generation of luxury sedans from BMW opens up a new dimension in terms of room comfort. Unlike its predecessors, the new BMW 7 Series is only available worldwide in a body variant with a long wheelbase, which guarantees maximum comfort in the rear. Different facets of its character are defined by specific design features and drive variants. The range of the new BMW 7 Series also includes models from the BMW i and BMW M brands, which can be used to intensively emphasize their diverse characteristics, from elegant, modern and sustainable to expressive, sporty and dynamic.
Combustion engines, plug-in hybrid systems and all-electric drives are available for the first time for the new BMW 7 Series. The variety in the drive portfolio is based on a newly developed flexible vehicle architecture and is an expression of a globally oriented supply strategy for the new edition of the BMW 7 Series. In this way, the BMW Group takes into account individual customer needs, infrastructure conditions and legal regulations in all relevant automotive markets around the world. In Europe, the market launch will initially take place exclusively with the BMW i7. In the USA,
Plug-in hybrid models of the new BMW 7 Series are expected to follow in numerous markets at the beginning of 2023. This also includes the first BMW M automobile with an in-line six-cylinder petrol engine and plug-in hybrid drive. In addition, the range in Europe will be supplemented by a model variant with a diesel engine and 48-volt mild hybrid technology immediately after the market launch. Other model variants of the all-electric BMW i7, including the future top model BMW i7 M70 xDrive, will also be available at a later date.
2023 BMW 760i xDrive Front View 3/4
Like all their predecessors, the models of the new BMW 7 Series are produced at the BMW Group plant in Dingolfing. The company’s largest production facility in Europe thus combines tradition and future. It is also the BMW Group’s competence center for the production of e-drive components. The highly integrated electric drive and the high-voltage battery of the BMW i7 are also manufactured there. In Dingolfing, vehicles with combustion engines, plug-in hybrid systems and fully electric drives roll off the same assembly line. In addition to the fully electric BMW iX, the new BMW 7 Series is also where the luxury sports cars of the BMW 8 Series and vehicles of the BMW 5 Series are made.
Two BMW M automobiles based on the new BMW 7 Series.
The model range of the new BMW 7 Series will be supplemented worldwide by two BMW M automobiles with electrified drive. The new BMW M760e xDrive (combined fuel consumption: 1.2 – 1.1 l/100 km; combined power consumption: 26.9 – 25.8 kWh/100 km; CO 2-Emissions: 28 – 25 g/km according to WLTP; Specifications according to NEDC: – ) with an output of 420 kW/571 hp and a torque of 800 Nm. For particularly fascinating acceleration processes, its electric motor generates a temporary boost with an additional output of 30 kW/40 hp. An M-specific design for the exterior and interior, including an exhaust system with characteristic pairs of twin tailpipes with a unique geometry, underscores the performance characteristics of the BMW M automobile with plug-in hybrid technology.
The future top model in the series, the new BMW i7 M70 xDrive (combined power consumption according to WLTP: 26.4 – 21.2 kWh/100 km; CO 2-Emissions: 0 g/km; Information according to NEDC: – ), which will follow later in 2023. Its drive system generates a maximum output of well over 600 hp and a maximum torque of more than 1,000 Nm. The most powerful BMW model ever approved for the road accelerates from zero to 100 kilometers in less than 4.0 seconds. (The details of the power, performance and energy consumption of the BMW i7 M70 xDrive are forecasts based on the vehicle’s current development status, including temporary boosts.)
Unique digital experience with the new vehicle experience BMW iDrive and the BMW Operating System 8.
Driving pleasure, travel comfort and user experience in the new BMW 7 Series are largely shaped by the latest innovations in the field of digitization. The new BMW 7 Series offers the new multi-sensory BMW iDrive vehicle experience with the latest generation of the BMW Operating System 8 operating system. With the fully digital BMW Curved Display, the innovative BMW Interaction Bar, the expanded capabilities of the BMW Intelligent Personal Assistant and additional My Modes, the With the new version of the BMW Head-Up Display and the Augmented View shown for the first time on the information display behind the steering wheel, the intuitive dialogue between driver and vehicle reaches a new dimension.
The BMW Theater Screen, a 31.3-inch panorama display in 32 : 9 format with 8K resolution, which extends out of the roof liner, provides a unique range of entertainment in the rear, transforming the second row of seats into an exclusive private cinema on wheels. For the first time, the driver and front passenger can also use YouTube video-on-demand streaming on the Control Display. The high-speed networking of the new BMW 7 Series is ensured by the vehicle’s own 5G-capable antenna system.
Safety redefined: New BMW 7 Series as BMW Protection Vehicle.
A high-security vehicle based on the new BMW 7 Series is already in development and will be added to the range in the course of 2023. With its completely newly developed integrated protection concept, which is unique in the competitive environment, the armored model variant meets the special requirements of authorities, state representatives and private individuals with special protection needs.
2023 BMW 760i xDrive Rear View 3/4
The heart of the development of the new BMW 7 Series as a high-security vehicle is an innovative protection concept designed by the BMW Group. This ensures an outstandingly high standard of safety in conjunction with the level of interior comfort, driving dynamics and driving comfort that is characteristic of the new BMW 7 Series. The integrated development and production in a special manufacturing process at the BMW Group plant in Dingolfing ensure that new standards can be set with the high-security vehicle based on the new BMW 7 Series.
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