2023 Afeela EV Prototype

Sony Honda Mobility Inc. (SHM) announced its new brand “AFEELA”, and unveiled a prototype as a new type of mobility, at CES® 2023 which opens to the public in Las Vegas, Nevada, USA and online from January 5, 2023 (Thursday) local time. You can find more visual details of the 2023 Afeela EV Prototype gallery by scrolling up.

1. Purpose and Identity

In line with our corporate purpose “Move people, through the pursuit of innovation with diverse inspirations,” we aim to create a new mobility lifestyle by leading people’s hearts and minds towards an open, pleasant and exciting experience. To realize this, we aim to revolutionize the mobility space as a Mobility Tech Company, alongside like-minded people who are pioneering a new future with creativity, through cutting-edge technology, and with passion.

2. New Brand “AFEELA”

SHM has announced its new brand “AFEELA” that represents “FEEL,” which is at the center of the mobility experience.

AFEELA expresses an interactive relationship where people “FEEL” mobility as an intelligent entity, and mobility “FEELs” people and society using sensing and network IT technologies.

3. Prototype Unveiled

SHM unveiled a prototype that expresses its vision of creating a new relationship between people and mobility. SHM will develop the production model based on this prototype, and plans to start taking pre-orders in the first half of 2025, commence sales by the end of 2025, and to begin delivery from spring in 2026 in North America.

The design of this prototype aims to create a new value standards for mobility. As we reach an inflection point where the elements of a car is shifting from power and performance to software, networks, and user experiences, we reexamined the individuality and form of vehicle design up until now, and by further refining, we aimed to highlight the essential values and sublimate them into a pure and strong design.

Exterior:

AFEELA’s exterior features “Media Bar” which allows intelligent mobility to express itself to surrounding people using light, enabling interactive communication between mobility and people.

You can find more visual details of the 2023 Afeela EV Prototype gallery by scrolling up.

2023 Afeela EV Prototype Rear View 3/4

Interior:

The interior is based on a gentle rounded tone, wrapping the occupants in a soft cocoon. Not only is the atmosphere comfortable, but has been designed to be as simple as possible, minimizing distracting ornamentation and colors. We aim to realize a people-centric experience that provides functionality that people want.

Autonomy

• We will provide pleasant mobility space founded on safe and secure technologies.
• We aim to develop Level 3 automated drive under limited conditions and to enable Level 2+ driver assistance in even more situations such as urban driving. 
• We plan to use the SoCs*1 from Qualcomm Snapdragon Digital Chassis for 800 TOPS*2 maximum computing performance as hardware.
• Our prototype is equipped with a total of 45 cameras and sensors inside and outside the vehicle. In-car cameras and Time-of-Flight (ToF) sensors*3 detect the driver and car’s situation to help avoid accidents.

Augmentation

• A new HMI*4 will be introduced, providing a personalized in-car experience through cloud-service connectivity, realizing entertainment beyond driving.
• We aim to evolve mobility space into entertainment and emotional space, by seamlessly integrating real and virtual worlds, and exploring new entertainment possibilities through digital innovations such as the metaverse. We have started to build new values and concepts for mobility with Epic Games.
• We aim to provide intuitive navigation through augmented reality (AR) using our sensing technology.

You can find more visual details of the 2023 Afeela EV Prototype gallery by scrolling up.

2023 Afeela EV Prototype Interior

Affinity

• We will build an open community for not only customers, but our automotive industry partners, leading players in other industries, and the creative community which will take on the challenge with us to create new mobility entertainment.

Source

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