Far away from the surf breaks and volleyball courts, the Frontier team from San Diego-based Nissan Design America (NDA) is venturing to the heartland to display three unique concept trucks at the 2022 Chicago Auto Show. You can find more visual details of the 2022 Nissan Frontier Hardbody Concept gallery by scrolling up.
The three concepts – the Project 72X, Project Hardbody and Project Adventure – are all based on the 2022 Frontier mid-size pickup that NDA played a primary role in designing.
Customers have responded to this rugged design – the all-new Frontier is off to a highly successful start with strong initial sales and demand exceeding company expectations. Sales during the first three months of availability increased 115 percent over the prior year, with segment share up more than six points.
“People want to get out of the house, have adventures and do it in style, so timing of the adventure-ready 2022 Frontier couldn’t have been better,” said Michael Colleran, senior vice president, Nissan U.S. and Marketing and Sales. “These three new projects show the possibilities with the new Frontier in this important Chicagoland market.”
While they are all based on the 2022 Frontier Crew Cab platform, the Project 72X, Project Hardbody and Project Adventure each address three different mid-size truck audiences and start with three different Frontier grade levels – S, SV and PRO-4X.
“Truck culture is now very broad – hard core off-roaders, overlanders, surfers and kayakers, environmentalists, fishing and hunting outdoor enthusiasts and more,” said Hiren Patel, project lead designer, Nissan Design America, Inc. “The common ground is that they all use their trucks as canvases for personalization. We’re offering three styles to show how they could modify their own new Frontier.”
All three of the Frontier concept trucks combine readily available Nissan and aftermarket parts and accessories with custom-designed pieces and graphics.
The last of the three is Project Adventure, the NDA’s take on the popular overlanding trend. Based on a 2022 Frontier Crew Cab PRO-4X, Project Adventure features a 5-inch lift kit, 34-inch mud terrain tires, Yakima® bed rack system and Yakima® LoadWarrior roof basket, sky tent and Bluetooth® bed audio system by KICKER®. The special carbon fiber snorkel was designed and crafted by NDA.
You can find more visual details of the 2022 Nissan Frontier Hardbody Concept gallery by scrolling up.
2022 Nissan Frontier Hardbody Concept Front View 3/4
A key feature of the Project Adventure is the custom body wrap depicting an atlas of the U.S., which makes the statement, This is a big country, why don’t you take your Frontier somewhere?
“Nissan has more than 40-years of truck leadership in the United States, with more than four million Frontiers sold to date,” said Colleran. “With the arrival of the all-new Frontier, the next chapter is now being written.”