2021 Volkswagen Arteon Big Sur Concept

Volkswagen unveiled its latest addition to the 2021 Enthusiast Fleet family — a striking, green-wrapped 2021 Arteon named after the scenic coastal area, Big Sur. Inspired by the unforgettable stretch of California coastline, the team wanted to create a head-turner that would capture the Arteon’s adventurous spirit and aerodynamic sleekness. You can find more visual details of the 2021 Volkswagen Arteon ‘Big Sur’ Concept gallery by scrolling up.

Since arriving in 2019, the stylish fastback offers drivers the best of both worlds: the sportiness of a coupe with the space and flexibility of a midsize sedan. To draw attention to the flagship sedan, Volkswagen Enthusiast and Motorsport Marketing Specialist Sean Maynard, Rory Stramer and Gil Plasencia of FMS Automotive, and Jason Whipple at Rotiform designed this concept car.

“The Arteon is a hidden gem in the Volkswagen line-up,” Plasencia says. “It’s a top-of-the-line sedan that offers the elegance of a sports car, plus it includes all the features Volkswagen drivers have come to know and love—like Lane Assist, Car-Net [and] fantastic braking and handling.”

The goal was to incorporate an eye-catching forest green wrap throughout the vehicle to showcase the Arteon’s strong and stylish body lines. Paired with gloss-black, 20-inch Rotiform TUF-R cast monoblock wheels and Continental Tire Extreme Contact DWS 06 Plus 245/45 R20 tires, the look is both attractive and aggressive.

“We wanted the car to stop people in their tracks, and announce, ‘I’m here!’” says Plasencia.

The California-based teams started out with a 2021 Urano Gray Arteon SEL Premium R-Line and changed the color using a custom vinyl wrap. The bold shade was inspired by an all-green Golf R that Rotiform debuted at SEMA, the world’s leading auto aftermarket exhibition, in 2019.

“It was more of an aesthetic design makeover than a performance upgrade,” Stramer says. “We wanted to keep it in the boundaries of something someone could feasibly achieve and ensure that someone who had the means and interest in achieving this vehicle could.”

You can find more visual details of the 2021 Volkswagen Arteon ‘Big Sur’ Concept gallery by scrolling up.

2021 Volkswagen Arteon ‘Big Sur’ Concept Front View 3/4

The wrap was installed throughout the entire car – including its interior door jambs and side body pieces – so when the doors open, the color change is still visible.

“I’m really proud of the amount of detail and attention we put into it,” Plasencia says. “We took all the doors off the vehicle – the hatch, the hood – and spent a good 50 to 60 hours to ensure it was all perfect. Looking at a distance, it looks like it’s a paint job.”

The team executed the modifications in just under a month. Using a Voomeran Lower Valence body kit as a foundation, Plasencia and Stramer designed custom front splitters, side pieces and a spoiler to perfectly fit the vehicle. A coilover suspension was also added to give the vehicle a stronger, lower stance.

“We brought it down an inch and a half, but it can actually go as far down as two and a half inches,” Plasencia says. “However, because of the car’s body kit, it gives an illusion that the car is actually lower than it is.”

You can find more visual details of the 2021 Volkswagen Arteon ‘Big Sur’ Concept gallery by scrolling up.

2021 Volkswagen Arteon ‘Big Sur’ Concept Exterior Detail

You can catch this one-of-a-kind green machine, along with the rest of the 2021 Volkswagen Enthusiast Fleet, at enthusiast events across the country.

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