As part of Monterey Car Week, one of the four concepts from the Lincoln and ArtCenter College of Design challenge – “Anniversary” – will be displayed at The Quail Motorsports Gathering. You can find more visual details of the 2021 Lincoln Anniversary Concept gallery by scrolling up.
A futuristic, four-passenger Lincoln vehicle, “Anniversary” leverages its digital technology to enable its passengers to connect the present and the past, fitting the challenge of imagining Lincoln vehicles of 2040 and beyond, as well as the world in which they would live.
Going beyond the tangible, beyond the logistics of the shape of sheet metal, the feel of fabrics and even the elegance of technology, transportation design students from ArtCenter College of Design in Southern California were given an assignment that was, in its simplest terms: tell me a meaningful story.
With the relationship between Lincoln and the college firmly in place, Lincoln global design director Kemal Curic imagined a project that in many ways flipped the script – by requiring one.
Four teams of transportation design students were assigned the challenge, the first of which was being teamed with fellow students of varying disciplines, including film students, entertainment designers, illustrators and animators. The virtual mission was to imagine not only Lincoln vehicles of 2040 and beyond, but the world in which those vehicles would live – even the lives of the people who would drive them.
Each of the four concepts and stories included the development of a short film. In more traditional times, such films would have been presented to Ford and Lincoln executives in-person, but pandemic restrictions forced a change in those plans as well. Students, instructors and Ford and Lincoln executives, such as Jim Farley, Joy Falotico, Hau Thai-Tang, Moray Callum, Michael Sprague and Curic, came together on a Zoom call for an elaborate virtual storytelling session.
The vehicles and the stories they drove
Each concept was guided by the Lincoln promise of Quiet Flight – with the goal of creating the ultimate “beautiful gliding human sanctuary.” To ensure teams stayed true to the broader Lincoln vision, each vehicle had to conform to the company’s CASE acronym of being connected, autonomous, shared and electric.
To ensure diversity in the conceptual showroom, Meadows required four vehicle types be represented – a two-passenger, a four-passenger, a four-passenger with elevated ride height, and a six-passenger vehicle.
You can find more visual details of the 2021 Lincoln Anniversary Concept gallery by scrolling up.
2021 Lincoln Anniversary Concept Front View 3/4
In “Anniversary,” a four-passenger Lincoln vehicle leverages its digital technology to enable its passengers to connect the present and the past. In celebration of their 30th wedding anniversary, Julianne and Greg set out to revisit some favorite spots from their youth. As they reminisce about the moments that bind them and re-explore the path of their relationship, their Lincoln sedan is able to access digital images of the past and display their fond memories on the dashboard.
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