After COVID-19 knocked out this year’s SEMA show in Sin City, Ford is pivoting to virtually reveal epic customizations of the company’s latest all-new products from the streets of the Motor City.
Ford will unveil customized build reveals, interactive vehicle immersion sessions and an on-demand content library. The program will feature customer and celebrity superfan stories and vehicle customization and performance expert highlights.
“From upfitters to outfitters, and from hot rodders to outdoor adventurers, the show must go on, and our first-ever Ford Auto Nights SEMA Show Special keeps the customization and innovation going virtually,” said Kim Cape, director of Ford global brand and integrated marketing. “This passionate, die-hard audience with an appetite for our Ford brand is vital to us.”
Custom builds of Ford’s newest products, including the Bronco , Bronco Sport, Mustang Mach-E and F-150, will headline, along with a few surprises during the two-day event.
The MAD Bronco Sport Badlands turns the Bronco of small SUVs into the ultimate for overlanding adventures. Ford teamed up with MAD Industries for a build that is an outdoor adventurer’s dream conversion. MAD is an established Ford project vehicle builder, with a rich history of custom builds, tricking out everything from a Mustang to an F-350.