2020 Tata Motors Nexon EV Dark Edition

Tata Motors, one of India’s leading automotive brands, today announced the launch of the #Dark range which includes – India’s safest premium hatchback Altroz, India’s first GNCAP 5star rated car – the Nexon, its premium SUV with the Land Rover DNA – the Harrier and India’s highest selling passenger electric car – the Nexon EV.

Harrier #Dark launched in Aug’19 took the style & premium quotient of the Harrier to the next level. It provided a compelling package to customers who were looking for a Bold, Sophisticated & Stylish SUV. The Dark theme on the exteriors & interiors created a unique identity for Harrier Dark. Other changes like distinctive dark finishes, special Blackstone Matrix dashboard & premium Dark upholstery were well appreciated and helped Harrier Dark stand out in the crowded SUV segment. As part of the New Forever Philosophy, Tata Motors is extending the #Dark franchise to the two other aspirational brands in the portfolio.

The Dark range is now available at dealerships and is open for bookings. All Tata Motors authorised dealerships are decorated in the Dark theme for customers to indulge into this exclusive experience. Additionally, to add aesthetics and accentuate the styling, the Company is also introducing exclusive merchandise, which will consist of #Dark branded premium leather jackets and T-shirts. Furthermore, keeping absolute safety in mind the Company has also introduced a tyre puncture repair kit, as a priority customer offering, to increasing the convenience quotient in the range.

About the Dark Range

Since its launch a year and half ago, the Nexon EV has consistently grown in popularity to become India’s highestselling electric 4-wheeler vehicle commanding a market share of 64% (YTD FY21). Much admired for its design, zero tail-pipe emissions, accessibility, performance, connected features and above all, really low operating costs, Nexon EV is firmly established as the preferred choice for the customers who are looking to switch to electric.

The #Dark concept is not only a colour variant addition, but it extends to application of #Dark theme to exterior and interior colour and trims of Nexon EV which further accentuates the aspirational, performance oriented and premium attributes associated with this brand. The use of choicest application of the #Dark theme and its integration to design elements makes the vehicle stand out of the mundane, appealing to a customer set that is Bold, Stylish and Sophisticated.

2020 Tata Nexon EV Dark Edition Front View 3/4

The Nexon EV #Dark themed variants are available in the top two variants: XZ+ and XZ+ LUX

Top line features:

High energy density 30.2 kWh Lithium-ion battery and permanent synchronous magnet induction motor with IP 67 rating and 8years / 160 000 km warranty, powered sunroof with tilt function, touchscreen infotainment by Harman, 35 connected car features by Tata Motors ZConnect (powered by iRA), R16 Alloy wheels, auto headlamps, auto rain sensing wipers, rear AC vents, FATC, PEPS, 7” TFT digital instrument cluster, leatherette wrapped steering wheel.

Additional Safety Enhancement

The puncture kit and the i-TPMS (Tyre pressure monitoring system) has been introduced with the Nexon EV #Dark. In the current scenario, this will provide additional safety and convenience to the customers of Nexon EV – India’s own electric SUV.

2020 Tata Nexon EV Dark Edition Interior

You can find more visual details of the 2020 Tata Nexon EV Dark Edition gallery by scrolling up.

The Nexon EV #Dark price starts from INR 15.99 Lakh (Ex-showroom Delhi).

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