Tata Motors, one of India’s leading automotive brands, today announced the launch of the #Dark range which includes – India’s safest premium hatchback Altroz, India’s first GNCAP 5star rated car – the Nexon, its premium SUV with the Land Rover DNA – the Harrier and India’s highest selling passenger electric car – the Nexon EV.
Harrier #Dark launched in Aug’19 took the style & premium quotient of the Harrier to the next level. It provided a compelling package to customers who were looking for a Bold, Sophisticated & Stylish SUV. The Dark theme on the exteriors & interiors created a unique identity for Harrier Dark. Other changes like distinctive dark finishes, special Blackstone Matrix dashboard & premium Dark upholstery were well appreciated and helped Harrier Dark stand out in the crowded SUV segment. As part of the New Forever Philosophy, Tata Motors is extending the #Dark franchise to the two other aspirational brands in the portfolio.
The Dark range is now available at dealerships and is open for bookings. All Tata Motors authorised dealerships are decorated in the Dark theme for customers to indulge into this exclusive experience. Additionally, to add aesthetics and accentuate the styling, the Company is also introducing exclusive merchandise, which will consist of #Dark branded premium leather jackets and T-shirts. Furthermore, keeping absolute safety in mind the Company has also introduced a tyre puncture repair kit, as a priority customer offering, to increasing the convenience quotient in the range.
About the Dark Range
Altroz Dark: Altroz has always been appreciated for its futuristic design and style. Altroz Dark, the new top of the line variant comes in a new Cosmo Black exterior body colour with dark tint finish on R16 alloy wheels and premium dark chrome across the hood. The Granite Black interior theme with metallic gloss Black mid pad and the leatherette upholstery with deep Blue Tri-arrow perforations and deco blue stitching, all add to the premiumness of the Altroz Dark. The #Dark mascot on the exterior and the Dark embroidery on the front headrest accentuate the theme. The Altroz Dark will be available in the top variant XZ+ for petrol (NA and iTurbo).
You can find more visual details of the Tata Altroz Dark Edition Price by scrolling up.
Top line features from Altroz XZ+ variant-
Touchscreen infotainment by Harman, iRA connected car features, R16 Alloy wheels, wearable key, cruise control, auto headlamps , rain sensing wipers, Xpress Cool , rear AC vents, FATC, PEPS, 7” digital instrument cluster, steering mounted controls and many more.
The puncture kit has been introduced with the Altroz #Dark. In the current scenario, the puncture kit will provide additional safety and convenience to the customers in the Altroz, India’s safest hatchback.
The Altroz #Dark price starts from INR 8.71 Lakh (Ex-showroom Delhi).
2020 Tata Altroz Dark Edition Front View 3/4
Tata Altroz has seen a tremendous response from the customers since its launch in January 2020. Sales have grown every month since then and momentum seems to be increasing even further. The futuristic design of the Altroz and it’s 5-star GNCAP safety rating has been appreciated a lot by customers. Altroz in its new #Dark avatar becomes more aspirational and premium. Based on the top variant- Altroz XZ+, the Altroz #Dark is available in 1.2 L Petrol NA and 1.2 L Petrol i-Turbo engines.