Abarth presents two new special limited-edition series – with only 2,000 units of each to be produced, which embody the duality of its soul: “Style” and “Performance”.
The exclusive Abarth 595 Scorpioneoro features elegant black livery embellished with golden details and unique content, making it a genuine “collector’s item”.
The adrenaline-packed Abarth 595 Monster Energy Yamaha is the limited edition to celebrate the partnership between the two brands, started in 2015. The livery and interiors recall the colors of the YZR-M1 Monster Energy Yamaha MotoGP 2020, with the “Monster claw” on the bonnet as a tribute to the new collaboration with the renowned energy drink.
For both new special series, finance and mobility offers are available, created in collaboration with FCA Bank and Leasys.
Abarth presents two stunning special series – the exclusive Abarth 595 Scorpioneoro and the adrenaline-packed Abarth 595 Monster Energy Yamaha – which epitomize the brand’s dual soul, as well as two of its fundamental values: Heritage and Fun, respectively.
The Abarth 595 Scorpioneoro is a limited edition of just 2,000 models that pays homage to the exclusive A112 Abarth “Gold Ring”, better known to fans as the A112 Abarth “Targa Oro”. A truly exclusive car, only 150 models of which were produced in 1979, all featuring a black livery, golden details, sophisticated interiors and a wide range of equipment as standard, in line with the Italian tradition of “granturismo” cars.
Abarth 595 Scorpioneoro
The exclusive Abarth 595 Scorpioneoro represents the perfect blend of lifestyle and performance. Designed for those who want comfort in their daily use of the car, sophisticated details and do not want to forego performance. Under its bonnet, 165 HP “paw the ground”, delivering a power-to-weight ratio of 6.5 kg/HP and acceleration from 0 to 100 km/h in a staggering 7.3 seconds. Its 1.4 T-jet engine with Euro6D TEMP homologation is paired with mechanical transmission, but it can be fitted with an Abarth robotized sequential transmission with shift paddles on demand. Its adrenaline-packed performance seamlessly combined with a distinctive and unique look are a tribute to the exclusive 1979 A112 Abarth “Gold Ring”, more widely known as the A112 Abarth “Targa Oro”, characterized by its black livery, decorative gold lining around its bodywork and the glossy gold-painted alloy wheels. The rare models that remain are highly sought-after by collectors.
2020 Fiat Abarth 595 Scorpioneoro Front View 3/4
The special Abarth 595 Scorpioneoro series is just as impressive and is a genuine “collector’s item”, produced as it is in a limited edition and bearing a prestigious numbered plate in its cockpit. The new special series features exclusive details. From the outside, it is recognizable by its black scorpion livery – available on request in Podium Blue, Racing White and Record Gray – and the matt black chessboard roof perfectly matches the “tar cold gray” finish of the handles, mirror caps, and the front and rear DAM. To emphasize its coolness even further, this new special series includes golden details, such as the scorpion on the bonnet, the lining around its bodywork and the 17” “golden” alloy wheels or, on request, 17” “black” alloy wheels with the golden scorpion on the hubcap.
In the interior, the new Abarth “Scorpionflage” sports seats with black leather upholstery and back seat in technical material to better contain the body during the sportiest driving. On the front seat head restraints, embroidered “Scorpioneoro” lettering alongside the Italian flag and Abarth embroidery. The new seats combine with the Scorpion Black dashboard with matt black details, and with the gold plate on the central tunnel and personalized mats.
To top everything off, the Abarth 595 Scorpioneoro offers the best infotainment currently available: the 7″ HD UconnectTM system fitted with Apple CarPlay and Google Android AutoTM* – a fast platform with high definition monitor, GPS and DAB digital radio – as well as the sophisticated BeatsAudio™ system with overall output of 480 W and a 8-channel digital speaker including a cutting-edge equalization algorithm capable of reproducing the full sonic spectrum of a recording studio.
Last but not least, a special limited-edition chronograph watch has been created by Breil, dedicated to the new special Abarth 595 Scorpioneoro series, which includes an incision of the golden Scorpion logo.
The 7″ HD Uconnect™, complete with Apple CarPlay and Google Android Auto™*, i.e. the best smartphone-mirroring solutions for Apple iOS and Android, is also included aboard the Abarth 595 Monster Energy Yamaha as standard. This one-of-a-kind platform comes with the Abarth Telemetry system built-in, allowing drivers to measure their performance. Last but not least, this special series includes a dedicated splash screen, displaying the Monster Energy Yamaha MotoGP logo on the screen at start-up.
2020 Fiat Abarth 595 Scorpioneoro Interior
The new communications campaign by the Independent Ideas creative agency
Abarth 595 Scorpioneoro and Abarth 595 Monster Energy Yamaha, two models that extol the brand’s biting spirit and surprise with their impressive communications campaign, entrusted once more to Independent Ideas, as confirmation of its robust collaboration. Both films result in a project that combines communications on digital platforms with more conventional formats, offering a campaign full of modern and captivating content.
The exclusivity of the new Abarth 595 Scorpioneoro lies in the golden finishes that characterize the car, the added value of a product that inspires the entire campaign concept. The new online video made for the launch offers a contemporary version of the well-known legend of King Midas, where the language of the ATL and Digital worlds come together to enrich the narration, making the Scorpion the ultimate star. Visual effects such as GIFs, loops and wireframes are just some of the techniques used to immerse the audience in an extraordinary world, halfway between real life and virtual reality, where everything changes and is transformed by the touch of the Scorpion.
Conversely, the new Abarth 595 Monster Energy Yamaha surpasses all the energy levels we know. The campaign shows a pure adrenaline rush, bursting onto the scene in a provocative and ironic online video, in typical Abarth style. Again, the storytelling developed to support the launch gives rise to a project extremely rich in its content, inspired by the online video to enhance communications on all digital platforms. The aim is very specific: to announce the arrival in the city of a new and inexhaustible source of enjoyment that can kindle anyone’s desire to drive, offering incredible performance on the road.
Two stylistically diverse projects, both with the Scorpion once again as their ultimate star.
2020 Fiat Abarth 595 Scorpioneoro Side View
FCA Bank and Leasys support the sales of the new Abarth 595 special series
FCA Bank, the captive bank of Fiat Chrysler Automobiles and Crédit Agricole Consumer Finance, supports the sales of Abarth vehicles by providing a broad range of financing solutions to help Customers to purchase or lease their new 595 Abarth Scorpioneoro and 595 Monster Energy Yahama. Anybody who wishes to drive the new Abarth 595 special series can opt for one of the following products: Instalment Loan: Traditional financing that allows the buyer to pay for the vehicle over an extended period of time; Leasing and PCP (Personal Contract Purchase): Highly flexible solutions with low monthly payments and the possibility to choose, on the contract expiration date, whether to return, keep or replace the car with a new one; Private Lease: A solution for drivers who do not want to own the vehicle, with the ensuing costs and uncertainties, involving a single monthly payment inclusive of the main insurance, assistance and infomobility services for a peace-of-mind experience. All of FCA Bank’s solutions are intended not only for individuals but also for companies and independent professionals. In addition, Leasys, a subsidiary of FCA Bank, makes available long-term car rental solutions for a totally relaxed driving experience. Moreover, FCA Bank provides a broad range of insurance products in combination with the financing contract, for both personal protection – such as Prestito Protetto, which ensures the repayment of part of the loan in case of sudden and unpredictable occurrences such as a job loss – and car protection. The financing and insurance solutions described are available in most European countries where the companies of the FCA Bank Group operate. All the structures are extremely flexible, to meet in full local requirements.