2020 Fiat Abarth 595 Monster Energy Yamaha

• Abarth presents two new special limited-edition series – with only 2,000 units of each to be produced, which embody the duality of its soul: “Style” and “Performance”.

• The exclusive Abarth 595 Scorpioneoro features elegant black livery embellished with golden details and unique content, making it a genuine “collector’s item”.  

• The adrenaline-packed Abarth 595 Monster Energy Yamaha is the limited edition to celebrate the partnership between the two brands, started in 2015. The livery and interiors recall the colors of the YZR-M1 Monster Energy Yamaha MotoGP 2020, with the “Monster claw” on the bonnet as a tribute to the new collaboration with the renowned energy drink.

• For both new special series, finance and mobility offers are available, created in collaboration with FCA Bank and Leasys.

Abarth presents two stunning special series – the exclusive Abarth 595 Scorpioneoro and the adrenaline-packed Abarth 595 Monster Energy Yamaha – which epitomize the brand’s dual soul, as well as two of its fundamental values: Heritage and Fun, respectively. You can find more visual details of the 2020 Fiat Abarth 595 Monster Energy Yamaha gallery by scrolling up.

The second special Abarth 595 Monster Energy Yamaha series is the perfect expression of the Scorpion and Yamaha brands’ shared values, rooted in performance, racing, technology and fun.
This partnership, started in 2015, is still going strong, based on its ability to overcome sporting and racing barriers by “going down into the streets” with many adrenaline-packed special series: the Abarth 595 Yamaha Factory Racing Edition (2015), the two-seater Abarth 695 biposto Yamaha Factory Racing Edition (2015), and finally, the Limited Edition Abarth 695 XSR Yamaha (2017). Today, the baton is handed to the new Abarth 595 Monster Energy Yamaha series, in its limited edition of 2,000 units, to continue the journey embarked on together, now with an extra “energy boost” from the new collaboration with Monster, the renowned energy drink that shares Abarth and Yamaha’s quest for challenge, love for sport and search for emotions.

Abarth 595 Monster Energy Yamaha

The new Abarth 595 Monster Energy Yamaha special series is designed especially for young customers and motorsport fans, with a thrilling while exclusive product, as well as the ultra-high performance of any Abarth.
Produced in a limited edition of 2,000 units, the new special series celebrates the partnership between the two brands, which has now lasted since 2015. A bond based on shared values: performance, racing, technology and fun.

Aesthetically inspired by the livery of the 2020 Monster Energy Yamaha MotoGP’s YZR-M1, the exterior of the new special series features a dual color blue and black livery – also available in all black on request, bearing the “Monster Energy Yamaha MotoGP” logo on its lower side, just above the “595” logo. The special series is finished off with the Monster “claw” on the bonnet, a sign of the new collaboration between the Scorpion and the renowned energy drink, an “energy boost” for the image of the new special series. The dark colors are contrasted with the “tar cold gray” finishes, as seen in the door handles and the front and rear DAM.

2020 Fiat Abarth 595 Monster Energy Yamaha Front View

On the inside, the model features the special new Abarth sports seats with blue finishes and the “Monster Energy Yamaha MotoGP” logo on the head restraints. The blue lining stands out from the black dashboard. Thus mirroring the dual color livery, while the numbered plate is placed on the central tunnel.

The Abarth 595 Monster Energy Yamaha is equipped with a 1.4 T-jet engine with Euro6D TEMP homologation, with manual transmission, but it can be fitted with an Abarth robotized sequential transmission with shift paddles on demand – delivering 165 HP.

As standard, it includes a racecar inspired flat-bottom steering wheel and centering stripe on the top part of the steering wheel rim, particularly useful for sports car driving. The “Sport” button controls the maximum torque delivery, power steering system calibration and throttle response, last but not least followed by the rumble of the Record Monza exhaust with active valve. The braking system – designed ad hoc for Abarth – provides maximum safety when decelerating via the 284-mm front and 240-mm rear ventilating discs. Also as standard is the Koni rear suspension, with Frequency Selective Damping (FSD) technology to increase road holding, handling and stability, making it a unique driving experience.

The 7″ HD Uconnect™, complete with Apple CarPlay and Google Android Auto™*, i.e. the best smartphone-mirroring solutions for Apple iOS and Android, is also included aboard the Abarth 595 Monster Energy Yamaha as standard.  This one-of-a-kind platform comes with the Abarth Telemetry system built-in, allowing drivers to measure their performance. Last but not least, this special series includes a dedicated splash screen, displaying the Monster Energy Yamaha MotoGP logo on the screen at start-up.

2020 Fiat Abarth 595 Monster Energy Yamaha Side View

The new communications campaign by the Independent Ideas creative agency

Abarth 595 Scorpioneoro and Abarth 595 Monster Energy Yamaha, two models that extol the brand’s biting spirit and surprise with their impressive communications campaign, entrusted once more to Independent Ideas, as confirmation of its robust collaboration.  Both films result in a project that combines communications on digital platforms with more conventional formats, offering a campaign full of modern and captivating content.

The exclusivity of the new Abarth 595 Scorpioneoro lies in the golden finishes that characterize the car, the added value of a product that inspires the entire campaign concept. The new online video made for the launch offers a contemporary version of the well-known legend of King Midas, where the language of the ATL and Digital worlds come together to enrich the narration, making the Scorpion the ultimate star. Visual effects such as GIFs, loops and wireframes are just some of the techniques used to immerse the audience in an extraordinary world, halfway between real life and virtual reality, where everything changes and is transformed by the touch of the Scorpion.

Conversely, the new Abarth 595 Monster Energy Yamaha surpasses all the energy levels we know. The campaign shows a pure adrenaline rush, bursting onto the scene in a provocative and ironic online video, in typical Abarth style. Again, the storytelling developed to support the launch gives rise to a project extremely rich in its content, inspired by the online video to enhance communications on all digital platforms. The aim is very specific: to announce the arrival in the city of a new and inexhaustible source of enjoyment that can kindle anyone’s desire to drive, offering incredible performance on the road.
Two stylistically diverse projects, both with the Scorpion once again as their ultimate star.

2020 Fiat Abarth 595 Monster Energy Yamaha Rear View

FCA Bank and Leasys support the sales of the new Abarth 595 special series

FCA Bank, the captive bank of Fiat Chrysler Automobiles and Crédit Agricole Consumer Finance, supports the sales of Abarth vehicles by providing a broad range of financing solutions to help Customers to purchase or lease their new 595 Abarth Scorpioneoro and 595 Monster Energy Yahama. Anybody who wishes to drive the new Abarth 595 special series can opt for one of the following products: Instalment Loan: Traditional financing that allows the buyer to pay for the vehicle over an extended period of time; Leasing and PCP (Personal Contract Purchase): Highly flexible solutions with low monthly payments and the possibility to choose, on the contract expiration date, whether to return, keep or replace the car with a new one; Private Lease: A solution for drivers who do not want to own the vehicle, with the ensuing costs and uncertainties, involving a single monthly payment inclusive of the main insurance, assistance and infomobility services for a peace-of-mind experience. All of FCA Bank’s solutions are intended not only for individuals but also for companies and independent professionals. In addition, Leasys, a subsidiary of FCA Bank, makes available long-term car rental solutions for a totally relaxed driving experience. Moreover, FCA Bank provides a broad range of insurance products in combination with the financing contract, for both personal protection – such as Prestito Protetto, which ensures the repayment of part of the loan in case of sudden and unpredictable occurrences such as a job loss – and car protection. The financing and insurance solutions described are available in most European countries where the companies of the FCA Bank Group operate. All the structures are extremely flexible, to meet in full local requirements.

Source